Anyone in business can tell you about the 3C’s model. According to the model, three focuses need to be taken in account in order to be successful: 1. The Customer 2. The Competitors 3. The Corporation What about our marketing efforts? Here at Namify we believe a successful marketing campaign generally falls into one of our 3 C’s.

1. THE EVOLVED
marketingOF
3 C’s
CREATIVE CLEVER1 CONTROVERSIAL2 3

2. ZWILLING J.A.
B I L L B O A R D
BY
CREATIVE1

3. Created in 2007, this
outdoor ad was never
actually produced.O U T D O O R
A
D
BY
?
CREATIVE1

4. O U T D O O R A D
BY
NATIONWIDE INSURANCE
CREATIVE1

5. CREATIVE1
PROCTER & GAMBLE
o u t d o o r a d
BY

6. controversial2
M E R C H A N D I S E
BY
SALVATION ARMY

7. controversial2
Backside of
sweats.
MERCHANDISE
BY: KFC

8. controversial2
Created by
a plumber
company.BATHROOM
S
T
A
L
L
BY
?

9. controversial2
BY: AXE
MOUSE
PAD

10. controversial2
O U T D O O R
A
D
BY
Created by Life Saving Victoria, a
program developed by Leisure
Institute of WA Aquatics (LIWA) and
Royal Life Saving Western Australia.

11. controversial2
JOBSINTOWN.DE
V E N D I N G M A C H I N E
BY

12. CLEVER3
BY: TIDE
CAPTCHAS

13. CLEVER3
O U T D O O R A D
BY
AMNESTY INTERNATIONAL

14. CLEVER3
BY: ?
VIDEO
GAMES

15. CLEVER3
O U T D O O R
A
D
BY
Ogilvy & Mather Mumbai, an ad
agency in India produced this for
HSBC to raise awareness of the
dangers of global warming.

16. SOURCES
http://www.oddee.com/item_96643.aspx
http://www.businessinsider.com/15-weirdly-effective-places-to-advertise-youve-never-thought-of-2011-1?op=1
View the full infographic and more information here: