Presentation given on Friday, November 9, 2012 at the annual North American Society for the Sociology of Sport (NASSS) conference, in New Orleans, Louisiana.
Albania Vs Spain South American coaches lead Albania to Euro 2024 spot.docx
The Digital Self: Sport fan identity formation in the digital
1. *
*
Naila Jinnah!
Queen’s University
NASSS 2012
2. “As audiences move from predominantly passive
spectators to publicly interactive contributors
through tools like Twitter, sport consumption has
become a “key source of personal identity – both
material and symbolic, that is it meets needs
and it expresses a person’s place in the world.”
(Horne, 2006, p. 71)
*
NASSS 2012
3. * Social media + identity
* Digital fandom
* Telecopresence (Shanyang Zhao)
* The “other” within
* The digital audience
* Representation (Stuart Hall)
* Performance (Ervin Goffman)
* The “real” world
*
NASSS 2012
4. * Selectivity in self-presentation
* Authenticity in self-presentation
* Digital cues for self-presentation
* Feedback on self-presentation
*
NASSS 2012
5. * Framing the digital “first impression”
* Fandom as content
* Gaps in visualization process due to lack of
physical markers in digital interaction
* Partially filled through assumptions made
based on publicly available digital content
vs. *
NASSS 2012
6. * “This disembodied state allows people in
different geographical locations to
communicate in real time through
electronic mediation in a corporeal
interaction format; the people interacting
are present in person at their local sites
but connected by an electronic proximity
rather than a physical proximity.”
*
NASSS 2012
7. * Post-modern assemblage:
“The self constructed via prosthesis (keyboard, mouse)
using reproductive technologies (digital camera, voice)
is a unique production only loosely associated with
something like a “real” referent. Ultimately, it relates
within the ontological space of other selves in the same
plane – even to the manifestations of the same self
under erasure but still existing as a glossy mirage or
echo, an earlier self.”
(Barnett, 2009)
*
NASSS 2012
9. * Twitter as a mode of representation
* Identity enactment as performance
* “It is the transmission of meanings through
performance (enactment) that actually
constructs these meanings and identities.”
* Repetition of performative acts of fandom
contributes to sports fandom discourse
*
NASSS 2012
10. * Social interactions: “dramaturgical performances
shaped by environment and audience, aimed at
creating specific impressions according to the
desired purpose of the actor.” (Bounegru, 2008)
* Twitter performance:
* Deliberate expressions in order to contribute to a
certain image others may have of that tweeter
* Seemingly unintentional expressions which provide
cues to determine what kind of person tweeters are
“behind” their mediated self
*
NASSS 2012