Social Media Marketing Lab: Google+
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Using Google+ to build your brand, generate sales, and grow your business
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Social Media Marketing Lab: Google+
- 1. Nadja’s SOCIAL MEDIA LAB: G+ Building a Brand, Generating Sales and Growing Your Business
- 2. Social Media Lab: G+ www.nadjabester.com LETS SOCIALISE
- 3. Social Media Lab: G+ www.nadjabester.com MAJOR SOCIAL MEDIA ADOPTERS There are many countries around the globe that are proactively adopting social media. The reach is wider than ever!
- 4. Social Media Lab: G+ www.nadjabester.com SOCIAL MEDIA USAGE Facebook is still the most widely used social media platform…but Google+ has been steadily trying to compete and cash in on the market share!
- 5. Social Media Lab: G+ www.nadjabester.com SOCIAL BANDWIDTH FACEBOOK TWITTER YOUTUBE GOOGLE+ Facebook is still ahead of the pack in dominating the social media landscape…but services like YouTube and Twitter have not been far behind…with Google+ catching up!
- 6. Social Media Lab: G+ www.nadjabester.com ABOUT ME Independent online digital marketing services specialist Specialised in providing professional, intelligent and powerful campaigns that delivers results! I keep track on the latest trends so that my clients can stay ahead of the game
- 7. MY SOLUTIONS Finding prospects and customers Brand Awareness X Problem: Connecting with Customers Solution: Here it is “PULL” (CUSTOMER) MARKETING!
- 8. Social Media Lab: G+ www.nadjabester.com POWERFUL COMMUNITIES 0 5 10 15 20 25 30 Starbucks Pizza Hut McDonalds Dominos WWW Social Media sites have MORE interactivity than web pages
- 9. Social Media Lab: G+ www.nadjabester.com 0 1 2 3 4 5 6 7 8 Visit Everyday Friend Network Links Clicked FOLLOWERS ARE HARDCORE USERS Fans Non- Fans
- 11. Social Media Lab: G+ www.nadjabester.com WHO IS USING GOOGLE+ 2009 Google+ has 500 million members, Who are they ? Billy Wilson 1.1 M Followers 18-24 Top Age Group 45.6% January 10, 2013 Amanda Blain 2.4 M Followers Single Relationship 42.9% Larry Page 4.8 M Followers Male Gender 62.5% Rafinha Bastos 1.1 M Followers Sao Paolo City 4.2% Britney Spears 5.5 M Followers English Lenguage 52.8% Thomas Hawk 5.3 M Followers California State 15.4% Britney Spears 5.5 M Followers U.S. Country 33.4% Rahul Roy 276,964 M Followers Student Occupation 36.1% Sen. Bernie Sanders 1.1 M Followers U. of Chicago Top School 4.3%
- 12. Social Media Lab: G+ www.nadjabester.com WHY SHOULD YOU CARE? Indexed by Google 60% of Google users log in everyday to check one of their multiple Google offerings. Google+ is like a magazine…so you can use it to curate content and draw people back1 +1 is very powerful Higher search rankings!
- 13. Social Media Lab: G+ www.nadjabester.com GOOGLE+ SEGMENTATION Google+ Circles allow you to SEGMENT your followers and target them with different Content and promotions
- 14. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #1 Don’t sign up on Google+ as a business…instead, sign up as yourself (or someone who represents your company online). People are more interested in other people… so it would make sense to talk like YOU than like a business.
- 15. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #2 Share other people’s links and tips! Two articles every week! Educate people on what you do…and what they could do better
- 16. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #3 Be Global Position yourself to your target market – around the world!
- 17. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #4 Follow and be followed! When connected, Google searches show preference toward content that has been created or curated by someone you follow
- 18. Social Media Lab: G+ www.nadjabester.com CADBURY’S SWEET GOOGLE+ SUCCESS Cadbury wanted to engage with 20,000 followers aged 18-25 They used exclusive content, and connected with fans on Hangouts! Result: 10,000 new Google+ followers every day! MASSIVE Increase in traffic!
- 19. Social Media Lab: G+ www.nadjabester.com YOUR CASE STUDY Work with me so we can write your story here
- 20. Social Media Lab: G+ www.nadjabester.com GOOGLE+ SUMMARY Google+ is the second most used social media – especially for businesses! Over 60% of people use one of Google’s services everyday! Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.
- 21. Social Media Lab: G+ www.nadjabester.com SOCIAL MEDIA STRATEGY Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! Best way to do this is offer education, free goodies, get feedback and encourage interaction! Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!
- 22. Social Media Lab: G+ www.nadjabester.com * NEXT STEPS * #1 Create a Google+ User Profile and share content that would help followers of your business. #2 Create unique content and share that to gain prospects. #3 Once you have enough followers, conduct monthly and impromptu hangout sessions to improve interaction. #4 Use circles to separate your followers into different umbrellas and deliver them content accordingly!
- 23. Social Media Lab: G+ www.nadjabester.com GOOGLE+ BRANDING STRATEGY As part of this package, I will: Consult with you for a personalised Google+ strategy Develop a branded Google+ page and make sure it interlinks with your business location Teach you the best way to conduct hangouts so that you can connect with your customers Setup Cost Then.. Monthly fee
- 25. Social Media Lab: G+ www.nadjabester.com CONTACT ME facebook.com/nadja.bester twitter.com/@nadjabester www.nadjabester.com
- 26. THANK YOU