At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context. I put together this presentation for my session. Would love to have any feedback, suggestions or ideas in this regard.

1. SOCIAL MEDIA
August 2013

2. INTERNET
LANDSCAPE
August 2013
#

3. India has
137 million
Internet users

4. Internet Landscape
 Population: 1.3 billion (UN, 2012)
 Internet Users: 137 million (Dec 2012)
 Percentage of Population on Internet:11.37%
 Launch: 1995
 Internet Domain: .in
 3rd Highest number of Internet users (June 2012)-
behind China and USA

5. MOBILE
LANDSCAPE
August 2013
#

6. 75% of mobile internet
users between the ages of 20
to 30.

7. Mobile Landscape
 Population: 1.3 billion (UN, 2012)
 Mobile subscribers: 0.9 billion (June 2012)
 Mobile Penetration: 78%
 Mobile Internet user base: 87 million (Mar 2013)
 Top Smartphone Apps
1. WhatsApp Messenger
2. Facebook
3. Google Play Store

8. STATE OF
SOCIALMEDIA
August 2013
#

9. In India,
1 in 4 online minutes
are Spent on Social
Networking Sites

10. Social Media Landscape
 Social Media user base: 60 million (Nov 2012)
 Social Media Penetration: 5%
 Percentage of Internet users on Social Media : 60%
 Demographic segment having highest number of users
21-35 years
 Top Social Media sites (Sept 2012)
1. Facebook (97%)
2. Google+ (34%)
3. LinkedIn (17%)

11. IMPACT OF
SOCIAL MEDIA
August 2013
#

15. SOCIAL MEDIA
USAGE
August 2013
#

16. Governance#
Diplomacy#
# Business

17. Journalism#
Social Change#
Law &
Administration
#

18. Individuals#

19. CHALLENGES#

20. Approximately 600 mn
Indians do not have access
to electricity, let alone Internet
access

21.  Censorship
 Internet security
 Absence of a law on Children’s online
protection
 Inadequate ICT Infrastructure
 Ambiguity over Section 66A of the IT Act
(Which lead to several arrests in the last 10
months)
 Malware/Spam/Phishing
Challenges

22. OPPORTUNITIES#

23. Ministry of
External
Affairs’
pioneering app
MEAIndia

24.  Extension of donor relations
 Fundraising
 Public awareness of initiatives
 Sharing of expertise and knowledge
 Connect with other organizations
 Recruiting
 Crowdsourcing
 Gamification
Opportunities

25. Share your Organ donor status on Facebook
YouTube’s exclusive program

26. PLATFORMS#

27. • Penetration: 7.14%
• User base: 86 million (Jun 2013)
• Global userbase- 1.11 billion (May 2013)
• Global Ranking: 2
• Demographics: 18-24 years (49%) ; 25-34years
(28%) ; Male: 74%; Female: 26%
• Accessed by 97% of all Internet users in India
• If Facebook were a country it would be the third
largest behind China and India.
Facebook#

28. • Penetration: 2.65%
• User base : 33 million (Apr 2013)
• Global userbase- 0.5 billion (August 2013)
Twitter#
• Penetration: 1.72%
• User base: 20 million (Apr 2013)
• Global Ranking- 2
LinkedIn#

29. • YouTube
• Google+
• Ibibo
• Orkut
• Pinterest
Others #SocialMedia
#Blogging
• Tumblr
• Blogger
• Wordpress

30. SOURCES#

31. • http://in.socialtimes.me/stat/IN)
• http://www.statisticbrain.com/twitter-statistics/
• http://www.slideshare.net/SocialSamosa/digital-snapshot-
may-2013
• http://www.internetworldstats.com
• http://www.bbc.co.uk/news/
• http://www.budde.com.au/Research/
• www.comscore.com
• http://iamai.in/
• www.wearesocial.sg
• www.techinasia.com

32. (Bengali)
(Hindi)
Thank you
(Gujarati)
(Urdu)
(Tamil)
(Marathi)
(Telugu)
(Kannada)
(Punjabi)
(Malayalam)