1. Opportunities In Mobile Apps
An Enterprise Web Solutions Company

2. Agenda
Slide 2
Agenda
 Mobile Applications
 Platforms Of Mobile
 Why Mobile Apps?
 Smartphone User demographics
 Latest Mobile Apps
 Mobile Usage Trends
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2

3. Mobile applications
Slide 3
Mobile application is a term used to describe internet applications that run on smart phones
and other tablets. Mobile applications help them by making it easier to use the internet on
their portable devices.
These applications are pre-installed on phones during manufacture, can be downloaded by
customers from various mobile software distribution platforms.
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3

4. Platform Of Mobile
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4

5. Why Mobile Apps?
Slide 5
Producing Measureable mobile results
Increasing The number of customers visiting more often
Amplifying Your brands message
Magnifying Your followers focus on your organization
With customers, fans & followers wherever they are,
Communicating
whatever they are doing
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5

6. Smartphone User demographics
Slide 6
50% of iPhone users are under age of thirty, out of which 15% are students
Source Rubicon Research Consulting
The largest age group of iPhone users is between 35-54 who account for 36% of all
users, followed by 25-34 at 29%
Source: The Neilson Company
Two years before, iPhone ownership was predominately male at 67% of the user
base, women now accounted for 48% of users
Source: eMarketer
The iPhone is also popular with high income brackets, with the largest range being
$100,000 + earners, comprising 45% of users
Source: eMarketer
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6

7. Latest Mobile Apps
Slide 7
Money transfer Near field communication
Location specific services Mobile advertising
Mobile searching facilities Mobile instant messaging
Mobile browsing facilities Mobile music
Mobile health monitoring Mobile payment services
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7

8. What Do People Use Their Mobile Phones For?
Slide 8
Apps Usage
61%
55%
50% 49%
42%
36% 33%
25%
21%
In 2014, mobile internet usage will overtake desktop internet usage and already
in 2011, more than 50% of all “local” searches are done from a mobile device.
Source : http://bit.ly/NgAaSV
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 8

9. Mobile Usage Trends
Slide 9
Eventually replacing feature phones and desktops, driving the growth of mobile
applications which will have significant impact on all industries.
Access of smart mobiles will cross 50% in most developed markets
Customer has started doing shopping through smart mobile apps
Amount of time spent on smart mobile devices will cross time spent on
desktop internet
Social networking usage is increasing more on smart mobile phones
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 9

10. OFFICE LOCATIONS DEVELOPMENT CENTERS
HEADQUARTERS SALES OFFICE CENTER I CENTER II
5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ,
Suite 320 W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII,
Santa Clara CA 95054 United Kingdom Chandigarh 160101 Mohali - 160071
Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 India India
Phone: (+91)-172-433-7709 Phone: (+91)-172-400-8500
DLF Info City
First Floor, Tower E
Chandigarh Technology Park,
Chandigarh 160101
Phone: (+91)-172-433-7713
Website: www.nvish.com E- Mail :info@nvish.com