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探討麥當勞及肯德基的STP 以及合起來比較異同點

EducaçãoTecnologiaNegócios
1 de 6
行銷企畫實作 — 速食產業介紹 組別：第三組 組員： 9935020 烏海譯 9935023 吳芝毅
麥當勞 STP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KFC STP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],P T S ,[object Object],[object Object],孩子的歡樂天堂 方便舒食 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
資料來源 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for your listen~

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Team3-Week8

Notas do Editor

  1. 營造吸引孩童的產品及形象以帶領有消費能力的父母親購買 產品訴求方便及快速吸引廣大的外食人口 根據市場調查，麥當勞發現近 60 ％ 的外食人口選擇外食，主要原因是「方便」與「省時」 。
  2. 心理變數 價值 有些消費者偏好優惠之促銷商品或便宜商品，故推出套餐組合和促銷商品。 品牌 根據波士特市調網的調查，速食店的「炸雞」首選為「肯德基」，得到超過五成五的受訪者支持，其獨到的料理方式讓很多人都喜愛，而且能夠選擇的口味及搭配餐點的方式眾多，並常常有新產品推出，所以成為速食店炸雞的首選品牌 從以前推出的全家炸雞桶餐到近日推出的紐奧良手扒雞套餐多人套餐，可看出肯德基的目標導向是偏向家人、同事等多人聚餐為導向 另外也會不定期去推出新產品，舉例來說前不久推出的莎莎霸王捲，讓消費者體驗一些不同風味的肯德基