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American
Natural Resource
                            Wetlands
Enterprises: Diversifying   Month
Income and Conservation     Webinar
on Private Lands            www.epa.gov/owow/awa


                            May 16, 2011
May is American Wetlands Month:
             Learn! Explore! Take Action!


-Outreach and Education on the benefits of healthy
wetlands is important during American Wetland Month
and all year long

-Both Regulatory and Non-regulatory partnerships are
crucial for the protection of wetlands

- Private landowners and local decision makers need
community-based and tools and incentives to enhance
wetland protection



                           2
Justin Schneider
  JSchneider@infarmbureau.org
        Brian MacGowan
    macgowan@purdue.edu
        Adam T. Rohnke
    arohnke@ext.msstate.edu
         W. Daryl Jones
    djones@cfr.msstate.edu
www.naturalresources.msstate.edu
                                   3
W. Daryl Jones, Ph.D.
Department of Wildlife, Fisheries, &
           Aquaculture
    Mississippi State University
          662/325-5769
     djones@cfr.msstate.edu
www.naturalresources.msstate.edu

                                       4
Outdoor Recreation in USA

 Participants - 87.5
 million
 Expenditures – $122
 billion (US) spent
 Hunting - $23 billion
 Fishing - $42 billion
 Wildlife watching - $46
 billion


                            5
Outdoor Recreation in Mississippi


 Hunting
   $1,203,742,401 –
   economic impact
   38,274 jobs
   created
Outdoor Recreation in Mississippi


Fishing
  $690,161,178 –
  economic impact
  12,176 jobs
  created




                                    7
Outdoor Recreation in Mississippi


 Wildlife watching
   $791,337,311 –
   economic impact
   20,985 jobs created




                                    8
Outdoor Recreation in Mississippi

Total economic
impact

$2,685,240,890

71,435 jobs
created



                                    9
Outdoor Enterprises in Mississippi


Hunting
  $23,364,968 –
  economic impact
  360 jobs created




                                     10
Outdoor Enterprises in Mississippi

 Gun range
 operations
   $7,887,355 –
   economic impact
   139 jobs created
 Paintball sports
   $6,143,931
    • 71 jobs created




                                     11
Outdoor Enterprises in Mississippi


Angling
  $1,195,135 – freshwater
   • 18 jobs created


  $4,022,752 – charter boat
   • 60 jobs created




                                     12
Outdoor Enterprises in Mississippi


Agritourism
  $3,425,834 –
  economic impact
  42 jobs created




                                     13
Outdoor Enterprises in Mississippi

Wildlife watching
  $1,046,280
   • 12 jobs created




                                     14
Outdoor Enterprises in Mississippi



Horse trail riding
  $3,583,135
   • 46 jobs created




                                     15
Outdoor Enterprises in Mississippi

$50,669,390 –
total economic
impact
748 full- and
part-time jobs
created



                                     16
Rural Land Values with Recreation


$654 per acre
increase
52% increase in
land values
Land covers
 Hardwood forests
 Agricultural lands


                                17
NRE Program at MSU

Information
delivery
Well informed
clientele
Income
diversification



                     18
NRE Program

Partner network
Outreach programming
  Landowner workshops
  Demonstrations
  Websites
  Marketing




                        19
Landowner Workshop Series

Hosted on landowner
property
Involve community
leaders
Presentations from
professionals and
landowners
How to information


                            20
Landowner Workshops

Conducted 45
events
  Extramurally
  funded
  Over 3,000
  participants
Events in 8
states and Sweden

                      21
Workshop Results

Rating – 3.8 on 4
point scale
Participants (98%)
met management
goals
Participants (75%)
will change land
use practices

                     22
Workshop Results

Average individual
ownership = 1,141
acres
  Forested – 63%
  Agriculture – 20%
  Fallow – 8%
  Wetlands – 9%




                      23
Workshop Results

Expected annual earnings
  $25,208 per landowner
  $26.53 per acre
  $13 million – aggregate
  cash flow
Improved 1.2 million
acres in conservation
  Over 100,000 wetland
  acres


                            24
Adam T. Rohnke
Department of Wildlife, Fisheries, and
            Aquaculture
     Mississippi State University
           601/857-2284
     arohnke@ext.msstate.edu
 www.naturalresources.msstate.edu


                                         25
National Program Focus
Initial states inc.
   Indiana
     • 4 workshops
     • Several presentations
       to commodity groups
   South Carolina
     • 3 workshops
   Minnesota                   Conducted workshops
   • 1 workshop
                               Program Interest



                                                     26
Outdoor Recreation in Indiana
 Hunting
   272,000 hunters
   $223 million spent
 Fishing
   768,000 anglers
   $627 million spent
 Wildlife Watching
   2,000,000 participants
   $933 million


                                27
Indiana – Preliminary Planning

 Multiple conference calls
 NRE staff visits
   Presented to local
   partners and host
   landowners
 Assisted in program
 design
 Produced marketing
 materials

                                 28
Indiana Workshops – 2009-2010

 Wilkins Farm, Inc.
   Montgomery County
 Woodling’s Farm
   Monroe County
 Dagaz Acres
   Ohio County
 Dull’s Tree Farm
   Boone County



                                29
Indiana Video




                30
Brian MacGowan
  Department of Forestry and Natural
              Resources
          Purdue University
            765/647-3538
       macgowan@purdue.edu
http://web.ics.purdue.edu/~macgowan/


                                       31
Indiana Partners

Local partners included:
   Purdue Univ.
   IN Farm Bureau
   Nature Conservancy of IN
   Local soil and water
   conservation districts
   Indiana Agricultural Law
   Foundation, Inc.




                              32
Indiana – Wilkins Farm Inc.

Topics
  Real-life
  examples
  Liability     Morning         Afternoon Field
  issues        Presentations   Tours

  Outdoor
  recreation
  Sustainable
  forestry

                                             33
Indiana – Woodling’s Farm

Topics
  Real-life
  example
  Liability     Morning         Afternoon Field
  issues        Presentations   Tours

  Alt. energy
  production
  Sustainable
  forestry

                                             34
Indiana – Dagaz Acres, Inc.

Topics
  Real-life
  example
  Liability    Morning         Afternoon Field
  issues       Presentations   Tours

  Outdoor
  recreation
  Watershed
  protection

                                            35
Indiana – Dull’s Tree Farm

Topics
  Real-life
  example
  Liability    Morning         Afternoon Field
  issues       Presentations   Tours

  Christmas
  Trees
  Outdoor
  recreation

                                            36
Indiana Results

 3.8 on 4.0 scale
 95% of participants
 met wildlife
 management goals
 94% of participants
 met revenue goals
 67% of participants
 will change land
 use practices



                       37
Indiana Results

Expected annual earnings
  $16,319 per landowner
  $36.57 per acre
  $1 million – cash flow




                           38
Indiana Results

 Average individual
 ownership = 255
 acres
   Forested – 40%
   Agriculture – 42%
   Fallow – 14%
   Wetlands – 4%
 10,764 acres
 enrolled

                       39
Indiana - Future


2 additional workshops
Aug./Sept. 2011
Business planning,
liability, zoning, etc.




                          40
41
Justin Schneider
    Indiana Farm Bureau
       317/692-7835
JSchneider@infarmbureau.org
http://www.infarmbureau.org/




                               42
43
W. Daryl Jones, Ph.D.
Department of Wildlife, Fisheries, &
           Aquaculture
    Mississippi State University
          662/325-5769
     djones@cfr.msstate.edu
www.naturalresources.msstate.edu

                                       44
NRE Program Future Plans




                           45
Program Future Plans

 Expand workshop series
  Advanced workshops
 Outreach programming
 Demonstrations
 Web-based training
 Funding recruitment


                          46
Marketing and Program Visibility

 Publications
 Newsletter
 Press kit folders
 Brochures
 Website




                                   47
Program Website

 Usability
 Branding
 Future content
  Podcasts
  Videos
  Flash examples
  E-MS Outdoors
  website

                   48
Marketing: Website Stats 2010

 45,716
 visitors
 139 Countries
 50 States
 Over 40,000
 page views



                                49
National Benefits
Conservation of sensitive
lands
Sustainable economic
development
Landowner income and
stewardship
Outdoor recreation




                            50
Conclusions

  Outreach provides needed
  skills
  Owners enhance income
  Stakeholder collaboration
  Sustainable development &
  resource conservation in
  rural communities



                              51
Remember
May is American Wetlands Month:
   Learn! Explore! Take Action!
      www.epa.gov/owow/awa




      Audience Questions?


                                  52

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May 16 webinar final

  • 1. American Natural Resource Wetlands Enterprises: Diversifying Month Income and Conservation Webinar on Private Lands www.epa.gov/owow/awa May 16, 2011
  • 2. May is American Wetlands Month: Learn! Explore! Take Action! -Outreach and Education on the benefits of healthy wetlands is important during American Wetland Month and all year long -Both Regulatory and Non-regulatory partnerships are crucial for the protection of wetlands - Private landowners and local decision makers need community-based and tools and incentives to enhance wetland protection 2
  • 3. Justin Schneider JSchneider@infarmbureau.org Brian MacGowan macgowan@purdue.edu Adam T. Rohnke arohnke@ext.msstate.edu W. Daryl Jones djones@cfr.msstate.edu www.naturalresources.msstate.edu 3
  • 4. W. Daryl Jones, Ph.D. Department of Wildlife, Fisheries, & Aquaculture Mississippi State University 662/325-5769 djones@cfr.msstate.edu www.naturalresources.msstate.edu 4
  • 5. Outdoor Recreation in USA Participants - 87.5 million Expenditures – $122 billion (US) spent Hunting - $23 billion Fishing - $42 billion Wildlife watching - $46 billion 5
  • 6. Outdoor Recreation in Mississippi Hunting $1,203,742,401 – economic impact 38,274 jobs created
  • 7. Outdoor Recreation in Mississippi Fishing $690,161,178 – economic impact 12,176 jobs created 7
  • 8. Outdoor Recreation in Mississippi Wildlife watching $791,337,311 – economic impact 20,985 jobs created 8
  • 9. Outdoor Recreation in Mississippi Total economic impact $2,685,240,890 71,435 jobs created 9
  • 10. Outdoor Enterprises in Mississippi Hunting $23,364,968 – economic impact 360 jobs created 10
  • 11. Outdoor Enterprises in Mississippi Gun range operations $7,887,355 – economic impact 139 jobs created Paintball sports $6,143,931 • 71 jobs created 11
  • 12. Outdoor Enterprises in Mississippi Angling $1,195,135 – freshwater • 18 jobs created $4,022,752 – charter boat • 60 jobs created 12
  • 13. Outdoor Enterprises in Mississippi Agritourism $3,425,834 – economic impact 42 jobs created 13
  • 14. Outdoor Enterprises in Mississippi Wildlife watching $1,046,280 • 12 jobs created 14
  • 15. Outdoor Enterprises in Mississippi Horse trail riding $3,583,135 • 46 jobs created 15
  • 16. Outdoor Enterprises in Mississippi $50,669,390 – total economic impact 748 full- and part-time jobs created 16
  • 17. Rural Land Values with Recreation $654 per acre increase 52% increase in land values Land covers Hardwood forests Agricultural lands 17
  • 18. NRE Program at MSU Information delivery Well informed clientele Income diversification 18
  • 19. NRE Program Partner network Outreach programming Landowner workshops Demonstrations Websites Marketing 19
  • 20. Landowner Workshop Series Hosted on landowner property Involve community leaders Presentations from professionals and landowners How to information 20
  • 21. Landowner Workshops Conducted 45 events Extramurally funded Over 3,000 participants Events in 8 states and Sweden 21
  • 22. Workshop Results Rating – 3.8 on 4 point scale Participants (98%) met management goals Participants (75%) will change land use practices 22
  • 23. Workshop Results Average individual ownership = 1,141 acres Forested – 63% Agriculture – 20% Fallow – 8% Wetlands – 9% 23
  • 24. Workshop Results Expected annual earnings $25,208 per landowner $26.53 per acre $13 million – aggregate cash flow Improved 1.2 million acres in conservation Over 100,000 wetland acres 24
  • 25. Adam T. Rohnke Department of Wildlife, Fisheries, and Aquaculture Mississippi State University 601/857-2284 arohnke@ext.msstate.edu www.naturalresources.msstate.edu 25
  • 26. National Program Focus Initial states inc. Indiana • 4 workshops • Several presentations to commodity groups South Carolina • 3 workshops Minnesota Conducted workshops • 1 workshop Program Interest 26
  • 27. Outdoor Recreation in Indiana Hunting 272,000 hunters $223 million spent Fishing 768,000 anglers $627 million spent Wildlife Watching 2,000,000 participants $933 million 27
  • 28. Indiana – Preliminary Planning Multiple conference calls NRE staff visits Presented to local partners and host landowners Assisted in program design Produced marketing materials 28
  • 29. Indiana Workshops – 2009-2010 Wilkins Farm, Inc. Montgomery County Woodling’s Farm Monroe County Dagaz Acres Ohio County Dull’s Tree Farm Boone County 29
  • 31. Brian MacGowan Department of Forestry and Natural Resources Purdue University 765/647-3538 macgowan@purdue.edu http://web.ics.purdue.edu/~macgowan/ 31
  • 32. Indiana Partners Local partners included: Purdue Univ. IN Farm Bureau Nature Conservancy of IN Local soil and water conservation districts Indiana Agricultural Law Foundation, Inc. 32
  • 33. Indiana – Wilkins Farm Inc. Topics Real-life examples Liability Morning Afternoon Field issues Presentations Tours Outdoor recreation Sustainable forestry 33
  • 34. Indiana – Woodling’s Farm Topics Real-life example Liability Morning Afternoon Field issues Presentations Tours Alt. energy production Sustainable forestry 34
  • 35. Indiana – Dagaz Acres, Inc. Topics Real-life example Liability Morning Afternoon Field issues Presentations Tours Outdoor recreation Watershed protection 35
  • 36. Indiana – Dull’s Tree Farm Topics Real-life example Liability Morning Afternoon Field issues Presentations Tours Christmas Trees Outdoor recreation 36
  • 37. Indiana Results 3.8 on 4.0 scale 95% of participants met wildlife management goals 94% of participants met revenue goals 67% of participants will change land use practices 37
  • 38. Indiana Results Expected annual earnings $16,319 per landowner $36.57 per acre $1 million – cash flow 38
  • 39. Indiana Results Average individual ownership = 255 acres Forested – 40% Agriculture – 42% Fallow – 14% Wetlands – 4% 10,764 acres enrolled 39
  • 40. Indiana - Future 2 additional workshops Aug./Sept. 2011 Business planning, liability, zoning, etc. 40
  • 41. 41
  • 42. Justin Schneider Indiana Farm Bureau 317/692-7835 JSchneider@infarmbureau.org http://www.infarmbureau.org/ 42
  • 43. 43
  • 44. W. Daryl Jones, Ph.D. Department of Wildlife, Fisheries, & Aquaculture Mississippi State University 662/325-5769 djones@cfr.msstate.edu www.naturalresources.msstate.edu 44
  • 45. NRE Program Future Plans 45
  • 46. Program Future Plans Expand workshop series Advanced workshops Outreach programming Demonstrations Web-based training Funding recruitment 46
  • 47. Marketing and Program Visibility Publications Newsletter Press kit folders Brochures Website 47
  • 48. Program Website Usability Branding Future content Podcasts Videos Flash examples E-MS Outdoors website 48
  • 49. Marketing: Website Stats 2010 45,716 visitors 139 Countries 50 States Over 40,000 page views 49
  • 50. National Benefits Conservation of sensitive lands Sustainable economic development Landowner income and stewardship Outdoor recreation 50
  • 51. Conclusions Outreach provides needed skills Owners enhance income Stakeholder collaboration Sustainable development & resource conservation in rural communities 51
  • 52. Remember May is American Wetlands Month: Learn! Explore! Take Action! www.epa.gov/owow/awa Audience Questions? 52

Notas do Editor

  1. 71,435 jobs created in MS87.5 million participants$122 billion in expenditures
  2. 71,435 jobs created in MS87.5 million participants$122 billion in expenditures
  3. 71,435 jobs created in MS87.5 million participants$122 billion in expenditures
  4. 71,435 jobs created in MS87.5 million participants$122 billion in expenditures
  5. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  6. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  7. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  8. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  9. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  10. 748 jobs created in MS by outfitters87.5 million participants$122 billion in expenditures
  11. Introduce sections of the presentation with Tullos, Rohnke, Kathy, and WadeClientele - Legislative briefings (7) starting in 2006
  12. Introduce sections of the presentation with Tullos, Rohnke, Kathy, and WadeClientele - Legislative briefings (7) starting in 2006
  13. Attendees from 10 states; events held in AL, AR, IN, LA, MI, MN, SC, TNRiver Cane Symposium with MBCI and enterprise development on tribal landsJoyce Bear (Historic Preservation Officer - HPO)Muscogee (Creek) Nation - OklahomaMBCI - MSChippewa Indians - MN
  14. $17.16/acre in expected revenues collected from enterprises
  15. $1.0 billion spent in total
  16. $17.16/acre in expected revenues collected from enterprises
  17. Fraction of the overall activities involved30-40% of contacts, site visits are wildlife and fisheries related in addition to Enterprises
  18. NRE Program Website statistics: 23,940 visitors from 139 countries and 21,776 visits via 50 US states and territories. Additionally, the NRE Workshop Website, which advertises and facilitates online registration for events, received 1,909 visits from 50 US states in 2010. In summary, total clientele served equaled 47,625
  19. Fraction of the overall activities involved30-40% of contacts, site visits are wildlife and fisheries related in addition to Enterprises