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Nonprofit Toolbox Mini-Conference

         March 22, 2011

    Managing Expectations:
How to Get More from Your Board

Presented by: Susan C. Hammond




                                        102 Franklin Street
                                         Duxbury, MA 02332
                           781.837.1999 • cell 617.842.2158
                    susan@schammond.com • www.schammond.com
 
                              Nonprofit Toolbox Mini-Conference
                    Managing Expectations: How to Get More from Your Board
                                        March 22, 2011


    I.      What do you already have?

    II.     What do you need?

    III.    What do you expect each board member to do?

    IV.     What do you expect board members to contribute?

    V.      What are the board logistics?

    VI.     What are the board dynamics?

    VII.    Questions

    VIII.   Announcements




©2011, SCHammond 
Nonprofit Toolbox Mini-Conference
                                 Managing Expectations: How to Get More from Your Board
                                                     March 22, 2011



                                                                              What do you need?
                       What do you already have?




                                                       Managing
                                                      Expectations


What do you expect each board member to do?                                 What do you expect board members to contribute?




              What are the board dynamics?                                      What are the board logistics?




Copyright 2011, SCHammond
Nonprofit Toolbox Mini-Conference
                                            Managing Expectations: How to Get More from Your Board
                                                                March 22, 2011




                   Staff Skills & Talents
                                                                                                What do you need?
                                                   What do you already have?
               Board Skills & Talents

Paid Consultants' Skills & Talents




                                                                                Managing
                                                                               Expectations


                           What do you expect each board member to do?                        What do you expect board members to contribute?




                                            What are the board dynamics?                          What are the board logistics?




Copyright 2011, SCHammond
SWOT Analysis
                                            Strengths                                                                                         Weaknesses
   (present oriented those things internal to us as individuals or organizations;for example, a strength      (present oriented; those things internal to us as individuals or organizations; weaknesses
   maybe communication skills, ability to focus amidst chaos or being a team player)                                                            may include: organizational skills or interpersonal skills)




                                        Opportunities                                                                                               Threats
                                                                                                           (future oriented, external to individuals and organizations; threats include when getting credit
   (future oriented, external to individuals and organizations; opportunities are new business
                                                                                                                  is difficult, when donors stop or reduce what they have historically done around event)
   contacts, legislative changes, or new certifications)




©2011, SCHammond, SWOT Analysis V3.doc
Nonprofit Toolbox Mini-Conference
                                            Managing Expectations: How to Get More from Your Board
                                                                March 22, 2011




                                                                                                                             Skills
                   Staff Skills & Talents                                                       What do you need?
                                                   What do you already have?                                                Talents
               Board Skills & Talents

                                                                                                                           Contacts
Paid Consultants' Skills & Talents

                                                                                                                            Funds




                                                                                Managing
                                                                               Expectations


                           What do you expect each board member to do?                        What do you expect board members to contribute?




                                            What are the board dynamics?                          What are the board logistics?




Copyright 2011, SCHammond
SAMPLE Board Matrix




                                                                                        Devon Cerrone

                                                                                                        Char Delgado
                                                                           Mary Smith
               Board Member
               Name


               Years on Board
               Relationships       Access: Community leaders and groups
                                   Access: Grassroots leaders and groups
                                   Access: People with money
               Area of Expertise   Public Relations
Identify areas of expertise        Financial Management
needed to provide proper           Fundraising
oversight for the type of          Human Resources
work you do                        Legal
                                   Planning
               Sector              Business
                                   Faith-Based
                                   Public Sector
                                   Education
                                   Philanthropic
                                   Neighborhood/geographic location
               Ethnic Diversity    Caucasian
 Diversity is important to         Native American
 bring various points of view      African American
 and insights. It is also          Latino / Latina
 important to have a board         Asian or Pacific Islander
 representative of your            Other
 constituents.                     Over 65
                                   51–65
                 Age               36–50
                                   20–35
               Sex                 Female
                                   Male
Sample Nonprofit Board Member Profile


The Organization
Our Daily Bread is a food and nutrition program providing services throughout Massachusetts to individuals
and families living with critical and chronic illnesses. It provides clients, their dependent families, and
caregivers appealing, nutritious meals, and sends the message to those in greatest need that someone cares.

The Vision or Strategic Objectives
Its goals are to help clients maintain their health and dignity and preserve the integrity of their families through
free, culturally appropriate, home-delivered meals, nutrition education, and other community programs. Over
1500 individuals are served per year in eastern Massachusetts; 90% live below the poverty level, 65% come
from communities of color.

The Qualifications:
Board members serve as ambassadors for the organization, extending its reach into the community. As an
entrepreneurial nonprofit with a focus on innovation, Our Daily Bread often attracts entrepreneurs and CEO's
to its board, as well as senior corporate executives who are interested in its mission, creative fundraising, and
exciting new programs.

The Need:
Our Daily Bread is looking for board members in the fields of law, marketing, fundraising or sales to become
part of the spring 2011 class of new board members. The Board is an active network of dynamic people who
share values around good food, nutrition and service.

The Logistics:
      The Board is comprised of 15 members currently and can increase to 20.
      The Board meets quarterly (March, June, September & December) on the third Thursday of the month.
      Meetings are from 6-9 PM and include a light dinner.
      Members may participate by conference line but in-person attendance is strongly encouraged.
      Board materials to be reviewed are made available on a secure section of the website a week before
       each meeting.
      There are 5 committees of the Board (Finance, Audit, Outreach, Development, & Governance) and
       several task forces depending on what short-term projects are underway. Each board member is
       expected to serve on at least one committee.
      All board members are expected to attend at least 2 of the 3 main fundraising events.

For more information, please contact Shelia McNally, Chair-Governance Committee at 898-335-1234 or
smcnally@topmail.com.

©2011, SCHammond, Sample NP Director Profile V1.doc
Nonprofit Toolbox Mini-Conference
                                               Managing Expectations: How to Get More from Your Board
                                                                   March 22, 2011




                                                                                                                                Skills
                      Staff Skills & Talents                                                       What do you need?
                                                      What do you already have?                                                Talents
               Board Skills & Talents

                                                                                                                              Contacts
Paid Consultants' Skills & Talents

                                                                                                                               Funds




                                                                                   Managing
                                                                                  Expectations
            Roles
                              What do you expect each board member to do?                        What do you expect board members to contribute?


   Responsibilities




                                               What are the board dynamics?                          What are the board logistics?




Copyright 2011, SCHammond
SAMPLE BOARD MEMBER AGREEMENT

                                                 By Jan Masaoka

I, _________understand that as a member of the Board of Directors of ______________, I have a legal and
moral responsibility to ensure that the organization does the best work possible in pursuit of its goals. I believe
in the purpose and the mission of the organization, and I will act responsibly and prudently as its steward.

As part of my responsibilities as a board member:

    1. I will interpret the organization's work and values to the community, represent the organization, and
       act as a spokesperson.
    2. I will attend at least 75% of board meetings, committee meetings, and special events.
    3. I will make a personal financial contribution at a level that is meaningful to me.
    4. I will actively participate in one or more fundraising activities.
    5. I will act in the best interests of the organization, and excuse myself from discussions and votes where
       I have a conflict of interest.
    6. I will stay informed about what's going on in the organization. I will ask questions and request
       information. I will participate in and take responsibility for making decisions on issues, policies and
       other board matters.
    7. I will work in good faith with staff and other board members as partners towards achievement of our
       goals.
    8. If I don't fulfill these commitments to the organization, I will expect the board president to call me and
       discuss my responsibilities with me.

In turn, the organization will be responsible to me in several ways:

    1. I will be sent, without request, quarterly financial reports and an update of organizational activities that
       allow me to meet the "prudent person" section of the law.
    2. Opportunities will be offered to me to discuss with the executive director and the board president the
       organization's programs, goals, activities, and status; additionally, I can request such opportunities.
    3. The organization will help me perform my duties by keeping me informed about issues in the industry
       and field in which we are working, and by offering me opportunities for professional development as a
       board member.
    4. Board members and staff will respond in a straightforward fashion to questions I have that I feel are
       necessary to carry out my fiscal, legal and moral responsibilities to this organization. Board members
       and staff will work in good faith with me towards achievement of our goals.
    5. If the organization does not fulfill its commitments to me, I can call on the board president and
       executive director to discuss these responsibilities.

Signed:
___________________________________ Date: ___________________
Member, Board of Directors
___________________________________ Date: ___________________
President, Board of Directors

Have the Board President sign two copies of this Agreement, and ask new board members to sign them, return one copy
to the Board President, and keep the other for reference.

Source: Board Café, March 2001
Nonprofit Toolbox Mini-Conference
                                                 Managing Expectations: How to Get More from Your Board
                                                                     March 22, 2011




                                                                                                                                Skills
                      Staff Skills & Talents                                                       What do you need?
                                                      What do you already have?                                                Talents
               Board Skills & Talents

                                                                                                                              Contacts
Paid Consultants' Skills & Talents

                                                                                                                               Funds




                                                                                   Managing
                                                                                  Expectations
            Roles                                                                                                                                   Time
                              What do you expect each board member to do?                        What do you expect board members to contribute?
                                                                                                                                                    Talent
   Responsibilities
                                                                                                                                                   Treasure




                                               What are the board dynamics?                          What are the board logistics?




Copyright 2011, SCHammond
Nonprofit Toolbox Mini-Conference
                                                 Managing Expectations: How to Get More from Your Board
                                                                     March 22, 2011




                                                                                                                                Skills
                      Staff Skills & Talents                                                       What do you need?
                                                      What do you already have?                                                Talents
               Board Skills & Talents

                                                                                                                              Contacts
Paid Consultants' Skills & Talents

                                                                                                                               Funds




                                                                                   Managing
                                                                                  Expectations
            Roles                                                                                                                                         Time

                              What do you expect each board member to do?                        What do you expect board members to contribute?
                                                                                                                                                          Talent
   Responsibilities
                                                                                                                                                         Treasure




                                                                                                                                         Meeting times
                                               What are the board dynamics?                          What are the board logistics?
                                                                                                                                          Frequency

                                                                                                                                         Committees




Copyright 2011, SCHammond
Nonprofit Toolbox Mini-Conference
                                                 Managing Expectations: How to Get More from Your Board
                                                                     March 22, 2011




                                                                                                                                         Skills
                               Staff Skills & Talents
                                                                                                            What do you need?
                                                               What do you already have?                                                Talents
                        Board Skills & Talents

                                                                                                                                       Contacts
         Paid Consultants' Skills & Talents

                                                                                                                                        Funds




                                                                                            Managing
                                                                                           Expectations
                     Roles                                                                                                                                         Time
                                       What do you expect each board member to do?                        What do you expect board members to contribute?
                                                                                                                                                                   Talent
            Responsibilities
                                                                                                                                                                  Treasure




                                                                                                                                                  Meeting times
               Chair/ED Relationship
                                                        What are the board dynamics?                          What are the board logistics?
                                                                                                                                                   Frequency
Chair/Board Member Relationship
                                                                                                                                                  Committees




Copyright 2011, SCHammond

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Managing expectations by Susan C Hammond

  • 1. Nonprofit Toolbox Mini-Conference March 22, 2011 Managing Expectations: How to Get More from Your Board Presented by: Susan C. Hammond 102 Franklin Street Duxbury, MA 02332 781.837.1999 • cell 617.842.2158 susan@schammond.com • www.schammond.com
  • 2.   Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 I. What do you already have? II. What do you need? III. What do you expect each board member to do? IV. What do you expect board members to contribute? V. What are the board logistics? VI. What are the board dynamics? VII. Questions VIII. Announcements ©2011, SCHammond 
  • 3. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 What do you need? What do you already have? Managing Expectations What do you expect each board member to do? What do you expect board members to contribute? What are the board dynamics? What are the board logistics? Copyright 2011, SCHammond
  • 4. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Staff Skills & Talents What do you need? What do you already have? Board Skills & Talents Paid Consultants' Skills & Talents Managing Expectations What do you expect each board member to do? What do you expect board members to contribute? What are the board dynamics? What are the board logistics? Copyright 2011, SCHammond
  • 5. SWOT Analysis Strengths Weaknesses (present oriented those things internal to us as individuals or organizations;for example, a strength (present oriented; those things internal to us as individuals or organizations; weaknesses maybe communication skills, ability to focus amidst chaos or being a team player) may include: organizational skills or interpersonal skills) Opportunities Threats (future oriented, external to individuals and organizations; threats include when getting credit (future oriented, external to individuals and organizations; opportunities are new business is difficult, when donors stop or reduce what they have historically done around event) contacts, legislative changes, or new certifications) ©2011, SCHammond, SWOT Analysis V3.doc
  • 6. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Skills Staff Skills & Talents What do you need? What do you already have? Talents Board Skills & Talents Contacts Paid Consultants' Skills & Talents Funds Managing Expectations What do you expect each board member to do? What do you expect board members to contribute? What are the board dynamics? What are the board logistics? Copyright 2011, SCHammond
  • 7. SAMPLE Board Matrix Devon Cerrone Char Delgado Mary Smith Board Member Name Years on Board Relationships Access: Community leaders and groups Access: Grassroots leaders and groups Access: People with money Area of Expertise Public Relations Identify areas of expertise Financial Management needed to provide proper Fundraising oversight for the type of Human Resources work you do Legal Planning Sector Business Faith-Based Public Sector Education Philanthropic Neighborhood/geographic location Ethnic Diversity Caucasian Diversity is important to Native American bring various points of view African American and insights. It is also Latino / Latina important to have a board Asian or Pacific Islander representative of your Other constituents. Over 65 51–65 Age 36–50 20–35 Sex Female Male
  • 8. Sample Nonprofit Board Member Profile The Organization Our Daily Bread is a food and nutrition program providing services throughout Massachusetts to individuals and families living with critical and chronic illnesses. It provides clients, their dependent families, and caregivers appealing, nutritious meals, and sends the message to those in greatest need that someone cares. The Vision or Strategic Objectives Its goals are to help clients maintain their health and dignity and preserve the integrity of their families through free, culturally appropriate, home-delivered meals, nutrition education, and other community programs. Over 1500 individuals are served per year in eastern Massachusetts; 90% live below the poverty level, 65% come from communities of color. The Qualifications: Board members serve as ambassadors for the organization, extending its reach into the community. As an entrepreneurial nonprofit with a focus on innovation, Our Daily Bread often attracts entrepreneurs and CEO's to its board, as well as senior corporate executives who are interested in its mission, creative fundraising, and exciting new programs. The Need: Our Daily Bread is looking for board members in the fields of law, marketing, fundraising or sales to become part of the spring 2011 class of new board members. The Board is an active network of dynamic people who share values around good food, nutrition and service. The Logistics:  The Board is comprised of 15 members currently and can increase to 20.  The Board meets quarterly (March, June, September & December) on the third Thursday of the month.  Meetings are from 6-9 PM and include a light dinner.  Members may participate by conference line but in-person attendance is strongly encouraged.  Board materials to be reviewed are made available on a secure section of the website a week before each meeting.  There are 5 committees of the Board (Finance, Audit, Outreach, Development, & Governance) and several task forces depending on what short-term projects are underway. Each board member is expected to serve on at least one committee.  All board members are expected to attend at least 2 of the 3 main fundraising events. For more information, please contact Shelia McNally, Chair-Governance Committee at 898-335-1234 or smcnally@topmail.com. ©2011, SCHammond, Sample NP Director Profile V1.doc
  • 9. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Skills Staff Skills & Talents What do you need? What do you already have? Talents Board Skills & Talents Contacts Paid Consultants' Skills & Talents Funds Managing Expectations Roles What do you expect each board member to do? What do you expect board members to contribute? Responsibilities What are the board dynamics? What are the board logistics? Copyright 2011, SCHammond
  • 10. SAMPLE BOARD MEMBER AGREEMENT By Jan Masaoka I, _________understand that as a member of the Board of Directors of ______________, I have a legal and moral responsibility to ensure that the organization does the best work possible in pursuit of its goals. I believe in the purpose and the mission of the organization, and I will act responsibly and prudently as its steward. As part of my responsibilities as a board member: 1. I will interpret the organization's work and values to the community, represent the organization, and act as a spokesperson. 2. I will attend at least 75% of board meetings, committee meetings, and special events. 3. I will make a personal financial contribution at a level that is meaningful to me. 4. I will actively participate in one or more fundraising activities. 5. I will act in the best interests of the organization, and excuse myself from discussions and votes where I have a conflict of interest. 6. I will stay informed about what's going on in the organization. I will ask questions and request information. I will participate in and take responsibility for making decisions on issues, policies and other board matters. 7. I will work in good faith with staff and other board members as partners towards achievement of our goals. 8. If I don't fulfill these commitments to the organization, I will expect the board president to call me and discuss my responsibilities with me. In turn, the organization will be responsible to me in several ways: 1. I will be sent, without request, quarterly financial reports and an update of organizational activities that allow me to meet the "prudent person" section of the law. 2. Opportunities will be offered to me to discuss with the executive director and the board president the organization's programs, goals, activities, and status; additionally, I can request such opportunities. 3. The organization will help me perform my duties by keeping me informed about issues in the industry and field in which we are working, and by offering me opportunities for professional development as a board member. 4. Board members and staff will respond in a straightforward fashion to questions I have that I feel are necessary to carry out my fiscal, legal and moral responsibilities to this organization. Board members and staff will work in good faith with me towards achievement of our goals. 5. If the organization does not fulfill its commitments to me, I can call on the board president and executive director to discuss these responsibilities. Signed: ___________________________________ Date: ___________________ Member, Board of Directors ___________________________________ Date: ___________________ President, Board of Directors Have the Board President sign two copies of this Agreement, and ask new board members to sign them, return one copy to the Board President, and keep the other for reference. Source: Board Café, March 2001
  • 11. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Skills Staff Skills & Talents What do you need? What do you already have? Talents Board Skills & Talents Contacts Paid Consultants' Skills & Talents Funds Managing Expectations Roles Time What do you expect each board member to do? What do you expect board members to contribute? Talent Responsibilities Treasure What are the board dynamics? What are the board logistics? Copyright 2011, SCHammond
  • 12. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Skills Staff Skills & Talents What do you need? What do you already have? Talents Board Skills & Talents Contacts Paid Consultants' Skills & Talents Funds Managing Expectations Roles Time What do you expect each board member to do? What do you expect board members to contribute? Talent Responsibilities Treasure Meeting times What are the board dynamics? What are the board logistics? Frequency Committees Copyright 2011, SCHammond
  • 13. Nonprofit Toolbox Mini-Conference Managing Expectations: How to Get More from Your Board March 22, 2011 Skills Staff Skills & Talents What do you need? What do you already have? Talents Board Skills & Talents Contacts Paid Consultants' Skills & Talents Funds Managing Expectations Roles Time What do you expect each board member to do? What do you expect board members to contribute? Talent Responsibilities Treasure Meeting times Chair/ED Relationship What are the board dynamics? What are the board logistics? Frequency Chair/Board Member Relationship Committees Copyright 2011, SCHammond