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Creating Your Future:
Bose Corporation - An Entrepreneurial Saga

NORCAT
2013
© MIT Venture Mentoring Service 2013
Reason for Having a Company
To use technology and creativity to
develop products and/or services that
provide real and demonstrable benefits
to people.

2
Founding Principles
Hire Good People
Give Them Freedom to Grow
Play for the Long Run
Always Strive for Excellence

3
Operating Corollaries
Remain Privately Held
Grow Continuously
Finance the Company Internally
Through Profits

9
Strategy
Products that have great performance and
benefits for their price
Products that are uniquely suited to their
application (lifestyle, wave, NR headsets, etc.)
Strong protection of intellectual property
rights through the use of patents and
trademarks

10
Questions for You to Think About

 What’s the purpose of your venture?
 What do you want from your venture?
 What are your founding principles?

12
Fostering Innovation:
Bridging Academia and Industry at MIT

NORCAT
2013
© MIT Venture Mentoring Service 2013
MIT Entrepreneurial Activities
Student

Academic

Commercialization

Alumni
External

9/5/12
MIT VMS History
• Founded in 2000 by Alec Dingee and
Dave Staelin
• Initially funded by founders
• Model validated in first year
• Steady growth and improvement

15
Premise
What do you do when you have an idea and are
passionate about pursuing it?

16
Model
• Learning to be an entrepreneur is like learning
a profession
• Learn principles in class – doesn’t make an
entrepreneur
• Practice in competitions – doesn’t make an
entrepreneur
• Analogous to learning to play a full contact
sport – learn by doing
• VMS provides the coaches
17
Approach
• Build a process to develop entrepreneurs
• Utilize experienced volunteer mentors – they
have been there
• Set strict guidelines for mentors – unbiased
advice
• Coach – give guidance, not direction
• Mentor in teams
• Learn by doing – entrepreneur does the work
18
Organization
• Reports to the Provost - Chief Educational
Officer of MIT
• Governed by Board of MIT Leaders - Deans
and Vice Presidents

• Small Paid Staff - Administrators and Mentors
- 24/7 Service
• Many Volunteer Mentors to Lead and
Contribute
19
Requirements to Participate
•
•
•
•

Be a member of the MIT community
Have an idea
Be passionate about commercializing the idea
Be committed to spending the time and effort
to build a successful venture
• Idea must not violate the laws of physics or
the laws or ethics of the USA

20
The Ventures
• 310 ventures currently engaged in program
– 203 active ventures
– 24 low activity
– 83 graduates

• Various stages of funding
• Every field imaginable

7/1/13

21
Criteria for Mentor Selection
•
•
•
•
•
•

Has Relevant Experience
Motivated to Volunteer
Has the Time to Participate
Not Motivated for Personal Gain
Personality Appropriate to Advise
Role Model for Mentees

22
The Mentors
• 181 Mentors
- 169 Active
- 12 on call Specialists

- 45% with an MIT background
• Most with startup experience
• Broad range of:
– backgrounds
– technical and industry expertise
– business expertise
7/1/13

23
MIT VMS Metrics
• Founded in 2000
• History: > 2500 entrepreneurs/>1400 ventures
served
• Scale: ~200 ventures currently working towards
launch
• Impact: > $1.3 billion raised by ventures
• Results: 172 ventures launched
• Success: 26 ventures/ > $1 billion in liquidity
events
• Sustainability: Mentor base growing by referrals
~170 active mentors
• Value: Entrepreneurs keep enrolling ~20/month
7/1/13

24
Outreach

25
MIT VMS Outreach
Assistance for Prospective Venture Mentoring Programs
Now Available from VMS. Types of assistance ranges from:

•
•
•
•

Workshops at MIT
Workshops at client’s site
Immersion of client’s team at MIT
A VMS team participating temporarily in
client’s mentoring program
• Consulting to client on specific issues
• Significantly reducing client’s start-up time

26
Programs Based on the MIT VMS Model
Barcelona
Activa
(Spain)

Grupo Guayácan
(Puerto Rico)

British Columbia
Innovation Council
(Canada)
Chicago Innovation Mentors (CIM)
Kindle
Mentoring
Program
Broad Institute
(Cambridge)

Council for
Entrepreneurial.
Development
(North Carolina)

7/16/13

Entrepreneurial
Mentoring
Program
(North Carolina)
École polytechnique
fédérale de Lausanne
(Switzerland)
Florida
International
University

Harvard Innovation Lab
(Cambridge)

The Hub of Human
Innovation (Texas)

Consortium of 6 Universities
(St. Louis, Missouri)

Inkef Capital (Netherlands)

27
Programs Based on the MIT VMS Model
Jumpstart (Ohio)
NYC Economic
Development Consortium
MaRS Discovery Toronto (Canada)

(Western Massachusetts)

University of Wisconsin
Universidad Anáhuac (Mexico)
MIT Club of Northern California

University of Wisconsin Madison

Columbia
University of Manitoba (Canada)

HSE Mentoring Program
(Boston)

7/16/13

Launch
Pad

YEI Mentoring Program
(Newhaven, CT)
28
THANK YOU!
Sherwin Greenblatt
vms@mit.edu

web.mit.edu/vms

29

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Translating research into a multi billion dollar global company - Sherwn Greenblatt

  • 1. Creating Your Future: Bose Corporation - An Entrepreneurial Saga NORCAT 2013 © MIT Venture Mentoring Service 2013
  • 2. Reason for Having a Company To use technology and creativity to develop products and/or services that provide real and demonstrable benefits to people. 2
  • 3. Founding Principles Hire Good People Give Them Freedom to Grow Play for the Long Run Always Strive for Excellence 3
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Operating Corollaries Remain Privately Held Grow Continuously Finance the Company Internally Through Profits 9
  • 10. Strategy Products that have great performance and benefits for their price Products that are uniquely suited to their application (lifestyle, wave, NR headsets, etc.) Strong protection of intellectual property rights through the use of patents and trademarks 10
  • 11.
  • 12. Questions for You to Think About  What’s the purpose of your venture?  What do you want from your venture?  What are your founding principles? 12
  • 13. Fostering Innovation: Bridging Academia and Industry at MIT NORCAT 2013 © MIT Venture Mentoring Service 2013
  • 15. MIT VMS History • Founded in 2000 by Alec Dingee and Dave Staelin • Initially funded by founders • Model validated in first year • Steady growth and improvement 15
  • 16. Premise What do you do when you have an idea and are passionate about pursuing it? 16
  • 17. Model • Learning to be an entrepreneur is like learning a profession • Learn principles in class – doesn’t make an entrepreneur • Practice in competitions – doesn’t make an entrepreneur • Analogous to learning to play a full contact sport – learn by doing • VMS provides the coaches 17
  • 18. Approach • Build a process to develop entrepreneurs • Utilize experienced volunteer mentors – they have been there • Set strict guidelines for mentors – unbiased advice • Coach – give guidance, not direction • Mentor in teams • Learn by doing – entrepreneur does the work 18
  • 19. Organization • Reports to the Provost - Chief Educational Officer of MIT • Governed by Board of MIT Leaders - Deans and Vice Presidents • Small Paid Staff - Administrators and Mentors - 24/7 Service • Many Volunteer Mentors to Lead and Contribute 19
  • 20. Requirements to Participate • • • • Be a member of the MIT community Have an idea Be passionate about commercializing the idea Be committed to spending the time and effort to build a successful venture • Idea must not violate the laws of physics or the laws or ethics of the USA 20
  • 21. The Ventures • 310 ventures currently engaged in program – 203 active ventures – 24 low activity – 83 graduates • Various stages of funding • Every field imaginable 7/1/13 21
  • 22. Criteria for Mentor Selection • • • • • • Has Relevant Experience Motivated to Volunteer Has the Time to Participate Not Motivated for Personal Gain Personality Appropriate to Advise Role Model for Mentees 22
  • 23. The Mentors • 181 Mentors - 169 Active - 12 on call Specialists - 45% with an MIT background • Most with startup experience • Broad range of: – backgrounds – technical and industry expertise – business expertise 7/1/13 23
  • 24. MIT VMS Metrics • Founded in 2000 • History: > 2500 entrepreneurs/>1400 ventures served • Scale: ~200 ventures currently working towards launch • Impact: > $1.3 billion raised by ventures • Results: 172 ventures launched • Success: 26 ventures/ > $1 billion in liquidity events • Sustainability: Mentor base growing by referrals ~170 active mentors • Value: Entrepreneurs keep enrolling ~20/month 7/1/13 24
  • 26. MIT VMS Outreach Assistance for Prospective Venture Mentoring Programs Now Available from VMS. Types of assistance ranges from: • • • • Workshops at MIT Workshops at client’s site Immersion of client’s team at MIT A VMS team participating temporarily in client’s mentoring program • Consulting to client on specific issues • Significantly reducing client’s start-up time 26
  • 27. Programs Based on the MIT VMS Model Barcelona Activa (Spain) Grupo Guayácan (Puerto Rico) British Columbia Innovation Council (Canada) Chicago Innovation Mentors (CIM) Kindle Mentoring Program Broad Institute (Cambridge) Council for Entrepreneurial. Development (North Carolina) 7/16/13 Entrepreneurial Mentoring Program (North Carolina) École polytechnique fédérale de Lausanne (Switzerland) Florida International University Harvard Innovation Lab (Cambridge) The Hub of Human Innovation (Texas) Consortium of 6 Universities (St. Louis, Missouri) Inkef Capital (Netherlands) 27
  • 28. Programs Based on the MIT VMS Model Jumpstart (Ohio) NYC Economic Development Consortium MaRS Discovery Toronto (Canada) (Western Massachusetts) University of Wisconsin Universidad Anáhuac (Mexico) MIT Club of Northern California University of Wisconsin Madison Columbia University of Manitoba (Canada) HSE Mentoring Program (Boston) 7/16/13 Launch Pad YEI Mentoring Program (Newhaven, CT) 28

Notas do Editor

  1. Course work across the InstituteMedia LabEngineering Dept.
  2. http://vimeo.com/21495071
  3. Add other CIM organizationsAdd innovate organizations
  4. http://vimeo.com/21495071