The New Fundamentals of Marketing !

1. « The Quaternary Marketing »
A new theory of marketing in the digital era and NBIC:
The five revolutions of Marketing !
Bruno TEBOUL

2. Towards a new marketing theory:
critiques and shortcomings of traditional
marketing.
« The Quaternary Marketing »
A new theory of marketing in the digital era and NBIC: the five revolutions of Marketing!
Bruno Teboul
Paris, 29th may 2012 Bruno Teboul

3. The author: Bruno Teboul
Corporate Digital Marketing Director
(The european leader in ICT)
Master of Epistemology
(1993 - University of Paris 12)
Post Graduate Diploma in Cognitive Neurosciences
(1994 - Ecole Polytechnique)
Executive MBA
(2003 - HEC/UCLA)
PhD student in Marketing & Management Science
(2012 University Paris-Dauphine)
Bruno Teboul

4. The new fundamentals of marketing:
Bruno Teboul

5. The new fundamentals of marketing:
« The Darwinian Paradox »:
« The Darwinian Paradox »: the huge
development of digital world leads to a
genetic revolution Marketing !
The virtual and the artificial continuation
of the process of natural selection ! Bruno Teboul

6. The new fundamentals of marketing:
“The Bayesian Paradox”:
“The Bayesian Paradox”: human
beings are not Bayesian, as it is
necessary to use the power of
Bayesian computation (through the
new language R ) such probabilistic
modeling for predictive analysis. Bruno Teboul

7. The new fundamentals of marketing:
« The Chaosian Paradox »:
« The Chaosian Paradox » the door of
upheaval is in itself the result of the
change, it is this "chaotic" tension in
which marketing is inexorably bound to
change; this will forge a chaosian
Bruno Teboul

8. The new fundamentals of marketing:
Statistical computation with R +
Enhanced and dynamic segmentation
Bruno Teboul

9. The new fundamentals of marketing:
« STOP ADVERTISING DELUGE » !
Bruno Teboul

10. The new fundamentals of marketing:
Bruno Teboul

11. The new fundamentals of marketing:
Bruno Teboul

12. The new fundamentals of marketing:
Bruno Teboul

13. The new fundamentals of marketing:
(1) The consumer and the household are not rationals,
(2) The consumer is not a bayesian agent,
(3) The mix-marketing paradigm (10P’s) is obsolete,
(4) The customer language / declarative is not objective and
it’s a bias,
(5) Behavorial + Attitudinal segmentations is the rule (CRM
Big Data approach): “Enhanced and dynamic segmentation”,
(6) Computational Bayesian Statistics for predictive and real
time customer marketing,
(7) Marketing must become more empiric and based on
objective observations and practices.
Bruno Teboul