Introduction to Showroomprive - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. Showroomprive
November 2013
Thierry PETIT
direction@showroomprive.com

2. Showroomprive - Overview
Dual expertise at the heart of the project
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Founders: David Dayan and Thierry Petit (October 2006)
DNA: combining physical overstock and internet
Self-financed and profitable since inception
Key investors: the founders, Accel Partners (minority interest - August 2010) [$50M - Facebook / Etsy / Dropbox,
etc.]
An eBusiness player that has joined the ranks of Europe’s leaders in just 5 years
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Flash Sales business model focus on women
Driven by strong growth in fashion (69% of REV)
15M members / 5M buyers / 20M orders completed since inception
Present in France, Spain, Italy, UK, Netherlands, Belgium, Portugal and Poland
• 2012 REV of € 250M (+70% versus 2011) // Forecast 2013 : € 340M
A platform that connects brands and consumers together
• Multiple channels: Internet, Mobile, SR30, Outlets
• Mobile has good traction: the mobile app has been downloaded more than 2 million times, this channel accounts
for 40% of online orders
• 500 employees hired in 5 years
• All key links in the eBusiness value chain internalized: from sourcing to the supply chain, plus sales production,
ad space buying and customer service: customer quality and execution costs under control
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3. Showroomprive.com: the platform where brands and online shoppers meet
Showroomprive.com uses a disciplined and pragmatic approach that offers the best response to:
Online shopper demand:
• Brands consumers expect to see in numerous retail
segments (RTW fashion, accessories, cosmetics, home
furnishing, etc.)
• Substantial price reductions (-66% versus suggested
retail price)
• Selection is deep and wide (20,000 items available for
purchase on average for 150 brand references)
• Rapid delivery – You get it tomorrow Service
• Top-notch customer service
Brand requirements:
• Sell overstock in volume
• Events dedicated to their products, showcased by
designs that respect their brand values: 500,000
views on average per private sale event
• All inclusiveservice: turnkey private sale production
• Big Data approach: analysis and surveys
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4. Trusted partner to over 1,500 brands
• Strong relationship with brands – 360 approach
• Possible to sell 10,000 + items within a few hours, incremental
value on surplus stock
• Real-time tracking and predictive analytics for brands
Number of brand events
2,400
Online orders by segment
9%
6%
8%
1,627
1,059
12%
681
17
2006A
154
2007A
31%
16%
18%
322
2008A
2009A
2010A
2011A
2012A
Ready to wear
Homeware
Lingerie
Other
Accessories
Shoes
Beauty products
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5. Our 15m member base
High quality community
65%
Gender
Strong growth in members
Number of members (m)
12.5
9.2
35%
6.4
0.5
3.2
Women
1.7
Men
Age
5.9
3.0
1.5
7.7
9.5
0.8
3.2
1.7
0.8
2006A 2007A 2008A 2009A 2010A 2011A 2012A
0.1
37%
27%
27%
France
International
9%
• 76% France / 24% international
< 25
25 - 35
35 - 50
> 50
• Member base growth of c.300,000 per
month (Mar. 2013)
Income
57%
• Acquisition costs declining over time
15%
< €27k
18%
10%
€27k - €36k €36k - €54k
• 80% of visits originate from free sources
> €54k
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6. Looking ahead: 6 pillars of growth
Offer
Objective: >€500M REV in 2 years
(€m)
500
+ 1,500 brand partners
70% fashion and lifestyle
70% discount on average
380
250
Brand
134
0.2
6
21
2006
2007
2008
51
2009
90
2010
70% unaided
(spontaneous)
awareness:
2011
2012 2013E 2014E
Mobile
International
Logistics
>40% of online orders
>20% of online orders
come from buyers
outside France (Dec
2012)
Up to 90,000 orders/day
Delivery in 24h
+30 pts. in 18 months
A loyal and
Engaged customer
80% free traffic
75% of REV generated
by repeat buyers
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7. Thank you