Modalia - NOAH13 London
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Introduction to Modalia - Presentation by Diego de Vicente, Founder & CEO of Modalia at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
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Modalia - NOAH13 London
- 2. Why do we Exist?: Origins and Present 1996 YEAR 1997 YEAR 2.000 YEAR 2005 Retail Family Business First POS system sold B2B Business moddo.com First WEBs with retailers YEAR 2011 YEAR 2012 modalia.com YEAR 2013 Business YEAR 2009-2010 e-commerce platform and Business Model Conceptualization modalia.com Starts in Spain First Financial Round Model Test Profitability and Scalability
- 3. OCT 13 SEM : 31k SALES:226K
- 4. Company Structure RETAIL 360º TECH & ONLINE • Plataforma completa de e-commerce • Brick & Click • Lealtad de la tienda • Posicionamiento Estratégico • Primer paso para agregación modalia.com PLATFORM • • • • • • Ventajas de la Agregación Producto Price Amplitud de Gama Promoción Activos Complementarios • Infraestructura • Tráfico • Garantías • Customer Experience • Brick & Click (1) No es necesario tener nuestra tecnología POS para lograr la integración. The Company Retail 360º Tech & OnLine e-commerce platform Marketing OnLine Call Centre modalia.com
- 5. Increasing Complexity: OmniChannel • OmniChannel is not just OmniDevice • Browsers • Connectivity • Customer Profile
- 6. How Big is my market WE ARE UPDATING DATA
- 7. How it Works Live! Presentation 5 minutes performance
- 8. What do we have different from…. • Pure OnLine Retailers • Zalando, Sarenza, Spartoo • B2C MarketPlaces • FarFetch, Miinto, ASOS • modalia.com • Our providers are Retailers • We provide 360º retail solutions for Brick & Click strategy • • • • • We ave much higher physical capilarity We get physically inside the Store We get virtually inside the POS We also provide technology (more loyalty and higher cost of change) We can manage Retailers Own ecommerce site • We don´t own stock (not a piece)
- 9. How do we monetize • Mensual Fix Fee • Revenue Share (starting at 10% to 25%) Working on Graphics
- 10. Most Relevant KPI Last Twelve Months • Sales 2013 : 1.700K€ • SEM Investment : 200K€ • New Customers : 30K • CPA : 6,94 € • AVG Order Value : 60 € • Net Margin : 12 € • RRHH : 16 PAX Next Twelve Months • Sales 2013 : 5.000K€ • SEM Investment : 400K € • New Customers : 90K • CPA : 8-9 € • AVG Order Value : 65 € • Net Margin : 15 € • RRHH : 22 PAX