The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. The All New
Customised Programmatic
Advertising
November 2013
Benny Arbel
Founder & CEO, myThings

2. Real time ad market today
Programmatic advertising
and big data are
disrupting the industry:
Greater campaign efficiencies
Improved ROI

3. The programmatic opportunity
10x
4x
RTB Spend
Worldwide RTB-based spending will grow from
$2.7 billion in 2012 to $20.8 billion in 2017
Real-Time Bidding in the
United States and Worldwide,
2012-2017 (Sep. 2013)
~2x
Mobile RTB Spend
Video RTB Spend
Mobile RTB spend to quadruple in
2014, to reach $1.9 billion by 2016 (US
only)
Video RTB spend to nearly double in
2014, to reach $1.7 billion in 2017 (US only)

4. The programmatic opportunity
New “kids”
on the block
Reportedly
coming next

5. Real time ad market today
However,
programmatic
today is
a compromise
Limited transparency:
Knowledge is not shared with the true owners of the
data
Limited customization:
All campaigns are treated equally; template-based automation
prevalent

6. Introducing a new approach to display advertising
A global leader in customized
programmatic ad solutions
We empower advertisers by creating data-integrated programmatic ad
campaigns, driven by their specific business goals, while providing them with
unparalleled insights and controls

7. Data-driven across the funnel
Programmatic Prospection
Acquiring new users based on real
time crowd data and advertiser
preferences
Intent-based prospection
Acquiring new users who have
expressed explicit intent and
resemble your top customers
Pure performance
Maximizing the value of
your existing traffic
Dynamic display
Pre-targeting
Look-alike targeting
Personalized
retargeting

8. Programmatic solutions across multiple
channels
Wherever
your user is
Display banners
Facebook
Mobile
Personalized video

9. The end result
Differentiated programmatic campaigns
with unique pricing, creative, messaging
and sequence for every segment.

10. Segmented retargeting campaigns
Reactivation
Acquisition
Prospects
Customization
Segment Price
A
Incremental demand
Segment Price
1st time in season customers
C
Dormant valuable customers Segment Price
B
Stock Clearance
All visitors
Segment Price D

11. Market Leading Transparency
Segment-level audience
transparency
Media transparency &
performance by device
Cross-channel
full funnel transparency

12. myThings vs. the competition
Competitors : Split between upper and lower funnel solutions
Expert performance
ad provider
The first provider
to offer CPA
retargeting in 2009
Established one-stop-shop
Advertiser-centric offering:
Programmatic
direct marketing
Cross-funnel
Multi-channel
Transparency & Control
DSPs / Upper funnel providers
Down funnel retargeters
Shortcoming: Simplistic real time bidders and lack
of proper down funnel and performance capabilities
Shortcoming: Lack transparency and control,
Limited customisation

13. Driving incremental sales for over 800 customers

14. Data highlights
5 billion 7 billion 300+
Personalised
Impressions
per month
150+
employees
RTB requests
handled per day
60+
Engineers including
PhDs in artificial
intelligence
partnerships with
premium media
networks & sites
15
offices serving
30 markets

15. Revenue growth
For the 2nd straight year, myThings is Israel’s
fastest-growing technology company,
according to
+7,830%
+23,205%
#1 Israel
EMEA
#1 Israel
TBD
#11
#EMEA

16. Thank you