Introduction to Brandnew - Presentation by Francis Trapp, Founder & CEO of Brandnew at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. Photo Sharing Influencer Network
NOAH Conference
!
14 November 2013

2. Photo sharing platforms are the #1 way for
social interactions with large audiences
User
Followers
Platforms
14 November 2013 - NOAH Conference Pitch

3. Photo sharing is growing crazy and
has lots of traffic
150m
55m
1,000
Monthly active Instagramers
Photos shared daily on Instagram
Comments on Instagram per second
14 November 2013 - NOAH Conference Pitch

4. Brandnew is an influencer network to
reach people e.g. on Instagram or Pinterest
Photos, videos or
products
Distributed to
influencers
e.g. potential brands
1
Brands define targeting
2
3
Brandnew provides
matching, distribution,
seeding, tracking,
payments & reporting
Influencers share
photos or videos
with their followers
on Instagram,
Pinterest etc.
14 November 2013 - NOAH Conference Pitch

5. Brandnew’s brand placements appear
in highly native setting
Brand
Placement
14 November 2013 - NOAH Conference Pitch

6. As a result native advertising with
engagement rate of 15%
66k
followers
10k likes and
110 comments
14 November 2013 - NOAH Conference Pitch

7. New Followers per Day
Brandnew’s campaign posts result
in strong follower growth for brand
•
Clear spikes in daily follower growth
for brand
•
With Brandnew daily follower growth
up to 20x higher than normal
1
3
5
7
9 11 13 15 17 19 21 23
Day
14 November 2013 - NOAH Conference Pitch

8. Recent campaign reveals great results
for native brand placement
Brand:
Swedish fashion brand
Type:
VIP product campaign
Region:
Scandinavia
Vertical:
Fashion
Duration:
2 1/2 weeks
Photos published: 10
Brand‘s
top
Sales:
Direct sales of
showcased items
Website traffic:
Brand‘s
bracelet
3 to 8 times higher
Follower increase: +53%
Engagement rate: 12%
Total likes:
37,252
Total comments:
346
Reach:
143,828
14 November 2013 - NOAH Conference Pitch

9. Brandnew offers global reach of 70m
people in the Americas, Europe and Asia
As of 01.11.13
Of which 6m+
in DACH
18m+ reach
26m+ reach
4m+ reach
5m+ reach
Note: Global approx. 17m+ reach
14 November 2013 - NOAH Conference Pitch

10. Great targeting capabilities and
verticals for brands
As of 01.11.13
Automotive
Lifestyle
Sports
6m+ reach
23m+ reach
10m+ reach
Youth
Fashion
Beauty
11m+ reach
37m+ reach
32m+ reach
14 November 2013 - NOAH Conference Pitch

11. Francis Trapp
+49 177 306 46 49
francis@brandnew.io
www.brandnew.io
14 November 2013 - NOAH Conference Pitch

12. Backup
14 November 2013 - NOAH Conference Pitch

13. Why is brand photo seeding on photo
sharing platforms so effective?
1
Net reach: Cost per user instead of cost per
thousand impressions
2
Size matters: Creatives are 5x bigger than
banners, almost fullscreen on mobile
3
Native ad format: Ads being recognized as
part of the content
14 November 2013 - NOAH Conference Pitch

14. Size matters: Brandnew offers
almost fullscreen mobile advertising
vs.
Brandnew Ad
14 November 2013 - NOAH Conference Pitch

15. Strong operational team achieving
significant traction
Francis Trapp
Founder & CEO
From 8+ years in strategy
consulting (e.g. Accenture,
Commerzbank) via MBA to
internet/media (Sponsorpay,
Arzttermine.de)
Lukasz Lazewski
CTO
Ruby on Rails master (e.g.
Wimdu) with 10+ years software
development experience
Florian Weixelbaumer
Head of Advertiser
Relations
More than 10 years of
experience in advertising
industry (e.g. ProSieben,
Sat1, AdScale)
Gracie Roberts
Publisher &
Campaign Manager
Advertising and
communications expert
who loves creative writing
and social media
14 November 2013 - NOAH Conference Pitch

16. Fully automated supply and demand
aggregation launched
Self service
campaign
interface
Real-time reach
prediction
Advertiser
page
Publisher
management
interface
Extensive
targeting
capabilities
14 November 2013 - NOAH Conference Pitch

17. Sample feed: Street style female
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

18. Sample feed: Beachwear
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

19. Sample feed: Youth
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

20. Sample feed: Architecture
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

21. Sample feed: Watches
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

22. Sample feed: Luxury goods Asia
Your brand
here
Brandnew
Ad
14 November 2013 - NOAH Conference Pitch

23. Sample feed: Automotive
Brandnew
Ad
Your brand
here
14 November 2013 - NOAH Conference Pitch