Advertising - Presentation by Stefan Benndorf, Founder & CFO of Madvertise at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. MADVERTISE – THE MOBILE
AUDIENCE TARGETING COMPANY
NOAH San Francisco 2012

2. madvertise at a glance
 Founded 2008 in Berlin
 Internationalisation since 2011
 88 employees at 8 locations
 More than 4,000 national and
international publishers
 An experienced investor team
with in-depth market know-how:
(Early Bird, Team Europe
Blumberg Capital, Felicis)
MADVERTISE – THE MOBILE AUDIENCE TARGETING COMPANY 2

3. Mobile advertising is a hyper-growth
market
Western European Mobile Display Advertising Market Core Drivers
(mEUR)  Increasing smartphone
penetration
 Increasing
consumption of content
CAGR 1.701
99% via mobile devices
 Growing demand for
1.158 digital advertising
because of
measurability and
546 specificity
214  Closing gap between
time-spent on mobile
2011 2012 2013 2014
(10%) vs. current
spending on mobile
Source: First Partner 2012 advertising (0.5%)
MADVERTISE – THE MOBILE AUDIENCE TARGETING COMPANY 3

4. madvertise sells and delivers campaigns
on mobile devices
Publishers Product Advertisers
Who Who
 Mobile websites and  Media agencies and
apps brands
 Long-tail and media-
houses Goals
 Reach target audience
Goals  Maximize efficiency of
 Monetize inventory spending
MADVERTISE – THE MOBILE AUDIENCE TARGETING COMPANY 4

5. Product strategy centers around audience
targeting
Data Processing Packaging Distribution
Supply Demand Sales
House
User Front-End
Profiles
Platform
Data Providers
MADVERTISE – THE MOBILE AUDIENCE TARGETING COMPANY 5

6. madvertise growth based on international
platform roll-out
Growth Levers Description
 Roll-out to all key European media hubs
INTERNATIONALIZATION  Acquisition in Turkey successful
 Platform will enable global roll-out
 madvertise will operate the leading
audience and geo-targeting platform for
AUDIENCE TARGETING PLATFORM mobile in Europe
 High scalability of business model
MADVERTISE – THE MOBILE AUDIENCE TARGETING COMPANY 6

7. THANK YOU.
Stefan Benndorf, +49 (0) 176 1500 3835, stefan.benndorf@madvertise.com
madvertise Mobile Advertising GmbH, Oranienplatz 2, 10999 Berlin
www.madvertise.de

8. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

9. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors