Gill Bull is the Executive Head of Policy and Cusdtomer Services at the London Borough of Suttonj

1. Harnessing the capacity of local communities through behaviour change, the Big Society and Smarter Services The Ageing Well Programme 2 March 2011 Gill Bull Executive Head, Policy and Customer Services

2. ENABLING ‘SMARTER CHOICES’ – SUTTON’S APPROACH TO BEHAVIOUR CHANGE

4. Smarter choices: policy choices

6. Smarter choices: some examples In Sutton, we recognise that there is a wide scale of behaviour change approaches “ Carrots” “ Sticks” Events Community champions Physical changes One-to-ones Social advertising Peer pressure Education Financial incentives Making it easier Legislation Enforcement Fines Prosecution Naming and shaming Service changes Fees and charges

8. Smarter Travel Sutton Smarter Travel Sutton is “more of the carrot, and less of the stick…” “ Carrots” “ Sticks” Events Community champions Physical changes One-to-ones Social advertising Peer pressure Education Financial incentives Making it easier Legislation Enforcement Fines Prosecution Naming and shaming Service changes Fees and charges

10. Smarter choices: other examples Our smarter choices initiatives give residents greater choice over their lives – and the ability to reassess some established habits and behaviours Choose to keep the streets clean… Choose to use SEN pick-up points… Choose to remain drug-free, and to stop smoking… Choose to eat more healthily… Choose to drive safely – or not at all… Choose to obey the law, and to report crime… Choose to behave more considerately… Choose to use your local shops… Choose to get involved in culture… Choose to take more exercise… Choose to access services over the web… Choose to try not to spread the flu… Choose to walk to school sometimes… Choose your own care package… Choose when you want to get pregnant… Choose to reduce, re-use and recycle… Choose to produce less carbon… Choose to learn… Choose to drink less alcohol… Please choose not to let your dog foul…

11. ‘ TAKE PART, TAKE PRIDE’ – BUILDING THE BIGGER SOCIETY IN SUTTON

16. Take part, take pride: projects

17. Take part, take pride: projects

21. Take part, take pride: Mr P “ I was excited to read that Sutton has been chosen by the coalition government to be one of several places where the Big Society project begins. To this end I would like to volunteer my services to improve my community and to save the council money that could be better spent elsewhere. I am a keen gardener and I have always felt that our environment has a direct bearing on the way we feel and the way we act… I would like to “adopt” the gardens in front of Wallington Library, the grounds around Orchard Hill College and the raised beds on the Shotfield car park site… All I ask in return is that the council workers do not come along and wreck what has been planted out of ignorance. I would be interested to hear what you think about my proposal. The Big Society idea excites me because now is our chance to make a meaningful contribution to this town and to change it into the place we would wish it to be. I think people long for bold ideas instead of mediocrity and want their local authorities to be braver about delivering them.”

22. SMARTER SERVICES SUTTON – A CUSTOMER LED APPROACH TO BUDGET REDUCTION

25. Make true partnership with users the best choice for everyone Work with the grain and in the spirit of families, friends and neighbours Start with people’s quality of life not the quality of your service Enable committed, passionate and open-minded leaders to emerge from anywhere Manage risks, don’t just avoid them Conditions for innovation from NESTA

26. SOME CONCLUSIONS

28. [email_address] www.sutton.gov.uk