Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, a Nielsen/McKinsey company, was established with the vision that real time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes.

1. SOLVING MARKETING PROBLEMS IN A
SOCIAL WORLD
Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific
consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, a
Nielsen/McKinsey company, was established with the vision that real-time, authentic consumer
expression in social media transforms how marketers build strong brands, create passionate and
engaged brand communities, and ultimately achieve superior sales outcomes.
buzzmetrics
My BuzzMetrics Who are our Customers?
A professional-grade, web-based, social
NM Incite customers are innovative, global
Snapshot Summary
insights platform that enables you to
Largest Trend Shift: Top Author: Top Source: Positive Sentiment: Top Social Media Type: Most Frequent Word:
All +30% food_enthusiast www.weightwatchers.com +21% Boards nutrition
marketing executives in brand
Sentiment Aggregated Volume Trended Top Source
Source Message Count
organize, segment and analyze clean,
100% 8,000
www.weightwatchers.com 1,459
80% 7,500 www.amazon.com 982
7,000 www.couponforum.com 500
60%
6,500 www.topix.net 486
management, consumer insights and
40%
6,000 www.facebook.com 403
20% www.healthboards.com 367
5,500
www.afullcup.com 295
0 5,000
trusted, global data in real time.
www.cookingjunkies.com 250
Positive Negative Soda
abc.go.com 123
Neutral www.pregnancy.org 97
market research at leading Consumer
Packaged Goods, Financial Services,
Healthcare and Technology companies.
Industry Solutions
Industry-specific marketing solutions for
Consumer Packaged Goods, Financial
Services, Healthcare, TV and other
sectors.
Advisory Services
The NM Incite Advisory team draws on
the collective expertise of Nielsen and
McKinsey to help you execute on
opportunities in product development,
social care and reputation management.
Social Data Feed (API)
Provides secure, seamless integration of
enhanced social data into your
proprietary monitoring applications and
analytic environments.
KNOW THE CUSTOMER

2. WHAT MAKES DIFFERENT?
As the global leader in social media insights software, research and
advisory services, NM Incite...
• Solves marketing problems in a social world. NM Incite by the Numbers
• Is trusted by Fortune 1000 marketing pros seeking global
reach and consistency.
20+ messages are
supported in our live
• Deploys deep industry expertise.
• Maintains a true ‘Big Data’ platform for clean data you can
Billion indexes through our
unique platform
50
trust. new messages are
collected every day,
representing a 30%
• Utilizes robust analytics powered by Nielsen Measurement
Science. Million YOY growth in data
collection
• Blends social media with proprietary Nielsen data assets for
~100,000
unparalleled consumer insight. topics built for
clients in 2011
• Matches client capabilities with multiple solutions (i.e., data,
software, research solutions, advisory).
8,500
social media reports are
executed daily
• Incorporates proven proprietary McKinsey frameworks and
approaches.
Powered by Nielsen & McKinsey Global Reach
As a joint venture between Nielsen and McKinsey, NM NM Incites is one of the largest global leaders in
Incite brings to bear world-class expertise in applying social media to solve marketing problems,
Measurement Science and Management Consulting. operating in over 30 markets, including the United
States, Canada, United Kingdom, Germany, China,
India, Japan and Australia.
NM INCITE • 770 Broadway, New York, NY 10003
855.888.6904 • contact@nmincite.com • nmincite.com
KNOW THE CUSTOMER