This document discusses how location intelligence can help businesses better understand relationships between business performance and geographic/demographic factors. It provides examples of how location intelligence solutions can help with sales/distribution network analysis and marketing/planning needs like identifying high-potential new areas and optimizing a point-of-sale network. The discussed solution enables visualization of key business metrics on maps, time series trend analysis, target setting and monitoring across geographies.

1. Addressing the
PHOTO
‘where’ questions!
 Where are my channels?
 Where is my footprint low?
Location Intelligence for your  Where am I doing well?
Business: The next right step.
 Where am I lagging viv-a-vis
Many businesses are making the most by
harnessing Location Intelligence.
Take the next right step to a new level of Business
competition?
Intelligence/ Analytics with the use of Location Intelligence
over and above your existing BI capabilities. .
 Where am I losing maximum
The world has matured to the Location based technology,
which has revolutionized the way of looking at the business
data and performing Business Analytics.
customers?
PM from Company Software integrates crucial location
parameters with your business data to bring out ingenious
 Where am I incurring
insights to help better understand business dynamics and its
relationship with the underlying demographic & geographic
footprint.
maximum operating costs?
The solution has evolved after profound research across
different industry verticals - Automotive, Telecom, BFSI,
 Where am I most profitable?
Retail/ FMCG & Life Sciences through collaboration with
industry leaders for close to a decade.
 Where are other regions
The New Competitive Advantage
similar to the ones in which I
PM enables industry leaders in gaining the competitive edge
by fully leveraging the potential of Location Intelligence. It
feasts on close partnerships with global leaders to leverage am performing well?
the widely accepted and powerful location capabilities.
Sitting on top of reliable and up-to-date demographic and
map data, powered by sophisticated mapping and analytic
engines; it enables organizations to discover hidden
geographic/ demographic patterns in business performance.

2. Sales & Distribution - PoS network mapping Marketing & Planning - PoS network
& analysis expansion
PM is designed to meet the needs of modern Whether the Marketing managers need to figure out
distribution system - small or large - by enabling the the potential markets to run their campaigns or the
channels & the enterprise to collaborate more planning team needs to figure out new locations for
efficiently. Providing better information management, opening retail touch points, the capabilities listed
it acts as a magnifying glass, highlighting the gaps to below enable the search for new areas of opportunity.
fix as well as marking the efficiencies to be replicated • Flexible parameters based search to identify
across the geography. Key capabilities that help high market potential areas.
achieve this goal are: • Catchment area analysis around a new location
• Visualization and mapping of business KPIs across for PoS / store / dealer, outlining the demographic
various levels in the political hierarchy or any business profile of the area.
hierarchy on the map. • City Wise Evaluation - Metro / Tier I / Tier II /
• Time series trends of various KPIs and Tier III / Tier IV / Tier V categorization up to village
appropriate predictions, forecasts and alerts enabling level.
pre-emptive action. • New PoS / store / dealership location
• Targets vs. achievement monitoring highlighting suggestions within cities.
the geographies, people or products that need closer • Suggestions based upon competitors network,
monitoring. population, residential, commercial or economic
• Trade campaigns & schemes management and footprint, lifestyle data, economic projections and
tracking. other market potential indicators relevant to the case
• Rich map thematic & charts used to highlight at hand.
‘good’ & ‘bad’ areas. • Relative grading of a set of specific locations in
order of their market potential.
• Mapping competition network against own.
IT – Seamless & secure deployment
• Web / Desktop based solution Key business benefits
• Integration adapters for MIS systems, BI • Addresses the correlation of business
systems, LDAP, AD performance with the geographic and
• On-premise / on-cloud deployment options demographic factors, traditionally ignored by the
• Integration with communication systems – business analysis tools.
email / SMS for sharing various reports / analyses • Visualization enables easier analysis and reduces
• Secure access time for collaborative decision making.
• Scalable - accommodate additional users as • Identifies high potential pockets for directing
well as functionalities sales/marketing efforts as well as network
expansion.
About Company
Company is a leading global provider of innovative IT solutions and Services, offering a broad portfolio of business
and technology solutions, enabling improved business performance for clients worldwide leveraging on its deep
domain expertise in location intelligence space.
In short span of time, company has created a distinct niche for itself, making the company a preferred business
partner for many of the key customers across the globe.
It has extensive domain expertise across multi verticals like Telecom, BFSI, FMCG/Retail, Energy and Utilities,
Government & Defense, Life sciences & Healthcare and Automotive. Lepton represents global leaders in
Geospatial industry such a and f. It is an ISO 9001:2008 (QMS) company driven by commitment to highest
standards in product quality and processes.
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