Getting the data used Ben Page Ipsos MORI

Version 2 | Internal use only© Ipsos MORI
Version 2 | Internal use only
Thinking about getting data used
Ben Page, Chief Executive, Ipsos MORI

Version 2 | Internal use only© Ipsos MORI Version 2 | Internal use only© Ipsos MORI
Our reports have a problem, my friend …
Average number of words
Average number of pages
Average number of standard charts/tables

You don’t have to put
all the information on
the slides/in the
report

Today’s Presentation
• Background
• Method
• Findings
• Question 1
• Question 2
• Question 3
• ……
• Question 68
• Summary and Conclusions

The Brief
MARKET RESEARCH PROJECT
Project Name Do Do MR Job # PIJ02GL010
Category Country(s) Involved Budget (Category or Local)
Upper GI UK Category
RESEARCH BRIEF: (filled in by Project Requestor)
 Background:
Gaviscon is the number 1 selling heartburn and indigestion remedy in the UK commanding 34% value share
of the market, and growing strongly ahead of a relatively flat marketplace at 17.3% YoY.
Gaviscon OTC is viewed by consumers and has traditionally been marketed by Reckitt Benckiser as a
treatment for moderate to severe indigestion, commonly termed Heartburn. However, the strong growth
achieved over the last few years has come by continuing with the strategy of trading up “dissatisfied antacid
users” into the brand from the less efficacious, lower value, higher volume antacid sector.
Activities driving this growth through trade-up in the last year have been:
 Project Expand – the launch of a limited range of Gaviscon products into full grocery distribution which
placed them right next to the antacids that people were buying out of habit, or as the ubiquitous entry
point into the category.
 Tablets TV – The fire breather creative was developed to make the Gaviscon brand more approachable
and less medicinal to antacid users. This was the first time that tablets had been advertised, being the
preferred format of the majority of users (65%) and the format that antacid users are used to.
The results have been very impressive, with growth coming from some switching from the main antacid
brands (e.g. Rennie), but also by bringing in many new market buyers resulting in a 20-25% increase in
category sales within all of the major multiple grocers.
This strategy would only work of course if we maintained our core pharmacy business. Thus far we are only
down
–0.7% YoY in value terms in pharmacy as a result. Therefore, from a sales perspective these moves have
been very
successful. What interests us now is whether our moves, and the introduction of H2s (e.g. Zantac) and
H2/antacid combination products (e.g. Pepcidtwo) into full grocery distribution, have influenced brand perceptions or
the linear brand progression that has been assumed up until know (antacid – alginate – H2). In essence do the
conceptual targets that we have used over the last couple of years still hold and what size is each group.

Methodology
• Initially not sure what method to use
• Choices :
1. A full on-line 1000 sample double screen intertwined conjoint analysis with
boosted EM sample and extra points based at the variable interfaces.
• With double twist and tuck?
2. 500 interviews with consumers armed with a piece of paper and a pen
• Issues relating to the method :
• Sample size ?
• Sampling Points?
• Purposive, random probability, stratified?
• Length of Interviews?
• Analysis Software?
• Reporting Package?

10 minutes later

Method
• Initially not sure what method to use
• Choices :
1. A full on-line double screen intertwined conjoint
analysis with boosted sample and extra points
based at the variable interfaces.
• With double twist and tuck?
2. 500 interviews with citizens armed with a piece
of paper and a pen
• Issues relating to the method :
• Sample size ?
• Sampling Points?
• Monadic?
• Length of Interviews?
• Analysis Software?
• Reporting Package?

ISO9000ISO9000
Project Thistle - US Malt Drinkers Online(10889) - Wave 1 Apr 04 22
IpsosIpsos--FocusFocus
NORMALISED BRAND IMAGE SCORESNORMALISED BRAND IMAGE SCORES
Do Do Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I
Base 197 198 193 193 133 143 75 94 82 64
Fashionable 1.55 1.51 0.98 0.99 0.81 0.62 0.71 0.62 0.60 0.58
Stylish 1.31 1.00 1.03 1.00 1.05 0.96 0.89 0.74 0.82 0.57
Traditional 1.21 1.33 0.94 1.03 0.84 0.95 0.77 0.83 0.68 0.98
GVFM 0.97 1.52 1.02 1.03 0.91 0.78 0.82 0.78 0.74 1.14
Darker coloured 1.43 2.04 0.62 0.43 0.66 0.76 0.82 1.27 0.93 1.73
Seen in all bars 2.18 2.33 0.87 1.04 0.49 0.27 0.06 0.07 0.13 0.32
Range of products 0.97 3.32 0.47 0.69 0.99 0.63 0.35 0.28 0.93 0.16
Attractive bottle 1.65 0.80 1.11 0.69 0.81 0.82 1.00 0.99 1.01 1.45
Serious 0.64 0.60 1.05 1.05 1.08 1.23 1.25 1.33 1.13 1.15
Authentic 0.71 0.70 1.02 1.02 1.13 1.17 1.23 1.16 1.19 1.25
Proud to serve 0.78 0.73 1.08 1.16 1.09 1.03 0.99 1.05 1.12 1.12
Gift 1.03 0.91 1.00 1.00 1.02 1.05 0.98 0.98 1.09 0.92
Distinctive taste 0.76 0.67 1.07 0.96 1.02 1.09 1.29 1.34 1.14 1.41
Sophisticated 0.76 0.52 1.06 1.06 1.16 1.21 1.22 1.26 1.15 0.78
Different 0.55 0.52 1.01 1.01 1.04 1.15 1.54 1.52 1.36 1.29
Becoming more popular 0.81 0.99 1.17 1.27 1.14 0.99 0.63 0.74 0.88 0.55
Would recommend 0.66 0.61 1.10 1.13 1.21 1.23 1.21 0.93 1.22 0.72
High quality 0.82 0.75 1.02 0.99 1.06 1.14 1.14 1.12 1.19 1.34
For confident people 0.90 0.78 0.95 1.04 1.07 1.11 1.07 1.18 1.13 1.05
For successful people 0.93 0.73 1.03 1.00 1.10 1.11 1.12 1.10 1.08 0.98
Q5a Please indicate which, if any, of the brands shown here you think each description applies to.
Key to colours:
Positive association - 99% significance level
Positive association - 95% signficance level
Negative association - 95% signficance level
Negative association - 99% significance level
2 = (oi - ei)2
ei
ei = expected frequency
oi = observed frequency

Q1

45“Best Practice” Presentation Workshop – Sept 2004
1
hedonistic 25%
trust/quality/safety
kill germs
decorative
fragrance
convenient
small spaces
says house has odors
Regular Sprays
Fragranced Mists
Concentrated Sprays
Trigger Sprays
Disinfectant Sprays
Electric Gels
Electric Oils
Electric Fans
Air Fresh
Decosphere
Crystal Air
Regular Gels / Cones
Adhesives
Carpet products
Candles
Glass candles
Toilet blocks
Incense
1
hedonistic 25%
trust/quality/safety
kill germs
decorative
fragrance
convenient
small spaces
says house has odors
Regular Sprays
Fragranced Mists
Concentrated Sprays
Trigger Sprays
Disinfectant Sprays
Electric Gels
Electric Oils
Electric Fans
Air Fresh
Decosphere
Crystal Air
Regular Gels / Cones
Adhesives
Carpet products
Candles
Glass candles
Toilet blocks
Incense

0
10
20
30
40
50
60
70
80
90
100
0 5 10 15 20 25 30
Satisfaction (%)
Importance of service (%)
Base: 1,671 Derbyshire residents aged 16+, interviewed between 20th January – 13th April 2005. For non-universal services satisfaction
is given for users (c.50-c.900 residents for each service)
Preventing youth offending
Care of elderly in
their own homes
Road maintenance
Secondary schools
Bus/train services Community
safety
Primary schools
B_Line
Protecting consumers (Trading Standards)
Gold card
Adult education
Library and
information
services
Buxton Museum &
Art Gallery
Registrar
BDMs
Youth clubs and other
facilities for young people
Social Services – Protecting
Vulnerable children
Social Services -
Support for people
with mental ill health
Social
Services –
Looking after
children in
care
Supporting local
businesses
Services for people
with disabilities
Overall planning for land use
Pavement
maintenance
Maintenance of bridle/foot
paths/rights of way
Traffic control
Call Derbyshire
Tackling poverty and
unemployment
Soc, Ser. – Sup.
for fam. children
special needs
Importance of service vs. satisfaction among users

Although the pay-to-play model is more efficient at converting
gamers to revenue, there are now as many free-to-play gamers.
THE RISE OF FREE-TO-PLAY
DATA AND DESIGN BY IPSOS MEDIACT
12.8m# of gamers 2013
10.1m# of gamers 2012
2013 # of gamers 12.8m
2012 # of gamers 11.5m
FREE-TO-PLAYPAY-TO-PLAY
2013
2012
2012 annual
revenue
£1,495m
2012 annual
ARPU
£130
annual 2013
revenue
£1,572m
annual 2013
ARPU
£123
2012 annual
revenue
£160m
2012 annual
ARPU
£16
annual 2013
revenue
£123m
annual 2013
ARPU
£14
29% reach
26% reach
reach 29%
reach 23%
UK – INSIGHT REPORT: QUARTER 1 2013

60 minutes later

Summary and Conclusions
•Obviously, mixed results for the organisation
•Some things good, some bad
•This might be as a result of the changed
methodology
•Major recommendation:
• Needs further investigation/more research

What are
we
doing?!!!!!!

Colgate Herbal White
"Beaver"
755 GRP’s EC
Colgate Total Advanced
Fresh “Sleepers”
600 GRP’s
January February March April May June
Medium 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23
English Paired :15 30 50 50 50 50 50 50 50 50 50 50
Stand Alone :15
:30 60 60 60 60 30 30 30 30 108108108
French Paired :15 30 30 30 30 50 50 50 50 50 50 50 50
:30 60 60 60 60 30 30 30 30 108108108
July August September October November December
Medium 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22
English Paired :15 75 75 75 75 75 75
Stand Alone :15 75 75 125 100 80 75
:30 150 125 100 75 75 75
French Paired :15
:30 150 125 100 75 75 75
Total Advanced Fresh
XXX Media Expenditure for 2005

Primary chequing/
savingsRRSP/RRIF
Home/lif e insurance
Secured
Line of Credit
Investment
savings
Mortgages
Unregistered
investments
Unregistered GIC’s
Credit
cards
Unsecured
Lines of Credit
Product-
anchored
insurance
Registered GIC’s
PRODUCT TYPE CUSTOMER
OWNERSHIP
SWITCHING?
SHARE GAINS PHYSICAL
DISTRIBUTION
Core (e.g. chequing
accounts
Customers typically
own only one at a
time
High barriers, so
low incidence of
switching
Difficult, as share
needs to be stolen
from competitors in
the saturated
market
Important
Secondary (e.g.
Mortgages)
Customers typically
own only one at a
time
Low barriers but
switching takes
place infrequently
Slow, because of
timing lags inherent
in products
Less important
Tertiary (e.g. Credit
cards, ULOC, GIC)
Customers may
own several at a
time
Low barriers,
frequent switching
Can be rapid, but
losses can be rapid
as well
Unimportant
A nuclear model of financial products and relationships helps to determine new customer product acquisition
sequence. New customers can be relatively quickly acquired using secondary and tertiary products; longer
term relationships are built using core products.

0
50
100
150
200
250
7-Jul-02
14-Jul-02
21-Jul-02
28-Jul-02
4-Aug-02
11-Aug-02
18-Aug-02
25-Aug-02
1-Sep-02
8-Sep-02
15-Sep-02
22-Sep-02
29-Sep-02
6-Oct-02
13-Oct-02
20-Oct-02
27-Oct-02
3-Nov-02
10-Nov-02
17-Nov-02
24-Nov-02
1-Dec-02
8-Dec-02
15-Dec-02
22-Dec-02
29-Dec-02
5-Jan-03
12-Jan-03
19-Jan-03
26-Jan-03
2-Feb-03
9-Feb-03
16-Feb-03
23-Feb-03
2-Mar-03
9-Mar-03
16-Mar-03
23-Mar-03
30-Mar-03
6-Apr-03
13-Apr-03
20-Apr-03
27-Apr-03
4-May-03
11-May-03
18-May-03
25-May-03
1-Jun-03
8-Jun-03
15-Jun-03
22-Jun-03
29-Jun-03
6-Jul-03
13-Jul-03
20-Jul-03
27-Jul-03
3-Aug-03
10-Aug-03
17-Aug-03
24-Aug-03
31-Aug-03
7-Sep-03
14-Sep-03
21-Sep-03
28-Sep-03
5-Oct-03
12-Oct-03
19-Oct-03
26-Oct-03
2-Nov-03
9-Nov-03
16-Nov-03
23-Nov-03
30-Nov-03
7-Dec-03
14-Dec-03
21-Dec-03
Fresh Confidence
"New Pool"
888 Cum GRPs
CTPW "Tooth Fairy"
2896 Cum GRPs
870 419
CTPW "Tooth Fairy"
3689 Cum GRPs
2 in 1 "Ice Cave"
419 Cum GRPs
in 2003 793
"Beaver"
755 GRPs EC
Colgate Total Advanced
Fresh “Sleepers"
600 GRPs
41
50
37
59
43
19
23
21
38
24
2828
21
29
0
10
20
30
40
50
60
70
80
90
100
CLAIMED TV AD AWARENESS
PROVEN RECALL ANY AD
(Q4'03 intrusion index = -2 )
Claimed TV Ad Awareness & Proven Recall - Any XXX -
National Data (160 Females/4wks)

Total Region Age
A B C A B C
Q4 '02 Q1‘03 Q2‘03 Q3‘03 Q4‘03 West
Ont &
Atl Que
18-34
years
35-49
years
50-64
years
(Base: Those who claim to have seen
any Colgate ad)
(187) (207) (258) (242) (209) (56)* (115) (38)* (98) (89) (22)*
% % % % % % % % % % %
PROVEN RECALL ANY AD 56 60 64 49 56 61 53 56 60 55 43
Brightens/whitens teeth 27 36 29 32 29 35 25 35 31 33 16
Shows smiling faces/teeth 6 4 8 4 6 5 6 8 6 5 9
Works between brushings 5 3 2 3 2 2 2 0 2 1 0
PROVEN RECALL ATE TOTAL CAMPAIGNS 24 17 30 14 22 23 21 25 19 21 35
Patient trying to talk with dental instruments in mouth 1 1 3 2 1 0 2 0 2 0 0
Lady tells dentist she has been using Colgate 2 0 1 1 1 0 1 2 2 0 0
PROVEN RECALL TOTAL PLUS
WHITENING "TOOTH FAIRY"
10 8 17 8 9 9 10 8 8 8 18
PROVEN RECALL COLGATE TOTAL ADVANCED
FRESH “SLEEPERS”
3 1 3 8 3 5 0
Shows two couples in bed (in two different apartments) 3 0 3 8 3 4 0
Shows one couple that used Colgate before going to
bed and one that didn’t
2 1 2 2 2 2 0
The couple who didn’t use Colgate are far apart in
bed/not cuddling in the morning
2 0 1 5 2 2 0
The couple who used Colgate are
cuddling/kissing/close together in the morning
2 0 1 5 2 1 0
Says that someone should tell couple (in 7a) to use
Colgate (7b is too busy)
1 0 2 0 2 1 0
Shows woman falling out of bed (because of bad
breath)
+ 0 0 2 0 1 0
* Caution: Small Base Size
Q.A9ab/9ef Please tell me everything you can remember about the most recent TV ad you saw for xxx Toothpaste. What did it show? What did it say? What was the main thing the ad was
trying to tell you about this brand, besides trying to get you to buy the product?
Detailed Recall for XXX

8b. Do you agree strongly, agree somewhat, or disagree that…?
“The Package” Personal
Care
All
Category
Top
25%
Q2’03
May 26-
July 6
Q3’03
July 7 –
Sept 28
On Air
May 26 -
July 27,
Sep 22-28
(Base: Total seen ad & link to Royale) (53) (165) (115) % % %
% % %
A B
% AGREE STRONGLY
Creative
The ad was very enjoyable to watch 55 54 > 56 > 44 40 51
The ad was very unique and different 53 57 > 57 > 47 45 57
It made the brand seem different from other brands 11 25A = 20 < 30 28 35
What the ad said and showed was interesting to you 31 22 = 30 = 27 29 37
You are getting tired of seeing the ad 4 10 < 5 < 16 15 21
The ad told you something new 6 9 < 9 = 15 19 28
Motivation
The ad made you want to buy the brand 6 10 < 11 < 22 21 27
Communication
The ad made you feel that the brand is the best combination
of softness and strength 10 13 < 14 < 63 54 72
The ad made you feel confident that choosing this brand
would be the best decision in your choice of bathroom tissue 10 13 < 13 < 63 54 72
The ad made you feel that the brand is part of how you care
for you and your family 16 17 < 18 < 63 54 72
Equity
The ad made the brand appear to have unique or different
features or a distinct image other brands in this category do
not have 11 15 < 15 < n/a 29 n/a
The ad improved your familiarity and understanding of what
this brand is about 12 15 < 16 = n/a 22 n/a
Don’t try to make the report be
the presentation
Aided Opinions of xxx’s “The Package”
TV Ad

44“Best Practice” Presentation Workshop – Sept 2004
InnovationInnovation
StrategyStrategy
Innovation StrategyInnovation Strategy –– Done RightDone Right ––
Is Essential to the Innovation ProcessIs Essential to the Innovation Process
ProspectingProspecting
Innovation
Platform 1
Innovation
Platform 2
Innovation
Platform 3
Innovation
Platform 4
•Company/Brand
Strategy
•External & Internal
Scan
•Company/Brand
Strategy
•External & Internal
Scan
Opp’ty
Area 1
Opp’ty
Area 2
Opp’ty
Area 3
Opp’ty
Area 4
Project
4
Project
3
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 7
Idea 8
Idea 6
Iterate
Idea
Generation
Develop
Concept,
Product &
Packaging
Project
2
Finalize
Proposition
Launch
Project
1
Innovation
Strategy
Activities
In Phase
Develop
innovation
platforms
Use rich consumer insight
to identify opportunity areas
within each platform
Prospecting
Idea
Generation
Generate ideas
within each
opportunity area
“The Funnel”
Resource the most promising
ideas with a team and
a budget: projects
Iterate

Packaged is still king when it comes to the
value of the video games market.
This is particularly true in Q4 due to seasonality. The amount of free
app acquisition is reflected in the low value of apps. While Android
does not monetise quite as successfully as iOS, Android smartphones
and tablets are going to be more prevalent than iPhones and iPads
in the coming months, and so
the proportion of either free
or ‘freemium’ games is likely
to increase still further.
VALUE OF GAMES
DATA AND DESIGN BY IPSOS MEDIACT
15%
60%
5%
12%
6% 2%
Q4 ‘11
90%
Q4 ‘12
88%
Q4 ‘13
87%
4% 8%
2% 8%
5% 8%
PACKAGED APPS ONLINE
VALUE SHARE "Kid'sdevices”
(e.g.leapfrog)
15%
60%
10% 8% 5% 2%
15%
60%
15%
6% 2% 2%
TabletsSmartphonesHandheldsConsolesComputers
ARPU Q4 2012
£27
Packaged
£4
Apps
£9
Online
ARPU Q4 2012
£27
Packaged
£4
Apps
£9
Online
UK – INSIGHT REPORT: QUARTER 1 2013

Key issues
• Think hard about what the key messages are for the
audience
• Think hard about how many pages or slides
• What format works best?
• What are the audience like?
• What will you say? What won’t you say?
• What stands out from your experience and analysis
– context!?
• How are you going to make it memorable?

Bringing Research to Life
know your audience
illuminate the message
tell the
story
stimulate
the senses
use effects
you need a good
screenplay

0 1 2 3 4 5 6 7 8 9
What matters? How you make them feel….
Experience of making an
appointment
Experience of the GP
Trust/confidence in GP
Getting through on phone
Satisfaction with opening hours
Experience of the nurse
Seeing preferred
GP
Helpfulness of receptionists
Waiting times
63% of the variance explained by the model
Rank
Relativeimportance
Source: GP Patient Survey, 2013-14
Overall, how would you describe your experience of you GP surgery?

Poverty and perception – not much relationship
R² = 0.0885
50%
60%
70%
80%
90%
100%
0 10 20 30 40 50 60 70 80
Deprivation (IMD score)
Low deprivation Higher deprivation
%saying‘good’overallexperience
Source: GP Patient Survey, 2013-14Base: Coastal West Sussex CCG 8,451

Look at your outliers?
R² = 0.0885
50%
60%
70%
80%
90%
100%
0 10 20 30 40 50 60 70 80
Deprivation (IMD score)
Low deprivation Higher deprivation
%saying‘good’overallexperience
Staff on-site:
8 GPs, 6 Practice Nurses
2 Healthcare Assistants
1 District Nurse
From NHS Choices:
“An excellent and efficient practice”
“Staff are friendly and approachable”
“Appointment nightmare”
Staff on-site:
7 GPs, 6 Practice Nurses
1 Healthcare Assistant
2 midwives
1 District Nurse
1 Health Visitor
From NHS Choices:
“GPs are the best”
“I work full time and this surgery will only
work for you if you don’t work”
“Can never get an appointment unless it’s
an emergency”

Good overall experience – Worthing bit miserable?
94-95%
Good experience
91-94%
85-91%
81-85%
66-81%

Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI
Sources: Alleyne, R. (11 Feb 2011). Welcome to the information age – 174 newspapers a day. The Telegraph.
we receive
5x
as much
information today
as we did in 1986

9900%
on the
internet
(since 2007)
400%
in literature
(since 1990)
142%
in newspapers
(between 1985 & 1994)
Sources: Google Trends, Google Ngram Viewer, Zacks, J., Levy, E., Tversky, B., Schinao, D. (2002). Graphs in Print, Diagrammatic Representation and Reasoning, London: Springer-Verlag.
visualised content has increased across all platforms

Almost
50%
of your brain
is involved in
visual processing
Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.

70%
of all your
sensory
receptors
are in your eyes
Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.

We can get the
sense of a
visual scene
in less than
1/10
of a second
Sources: Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication, SAGE Publications.

Colour visuals
increase the
willingness to
read by
80%
Sources: Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.

Sources: Wharton School of Business. ‘Effectiveness of Visual Language’.
50%
of the audience
were persuaded
by a purely verbal
presentation
67%
of the audience
were persuaded by
the verbal
presentation that
had accompanying
visuals

Presenting survey data
Design: BBC

Illustrating journalistic content
Design: GoSquared.com

Simplifying complex issues
Design: The Guardian

Comparisons
Design: Bob Al-Green

Displaying trends / timelines in clearer ways
Design: Matthew Brown

Fun and entertainment
Design: Jing Zhang

Infographics at Ipsos MORI

Political Monitor

Twitter Anniversary

Political Monitor Interactive
www.ipsos-mori.com/midtermreview

Ipsos MORI Top Cities 2013 Interactive
www.ipsos-mori.com/topcities

Charles Minard

Florence Nightingale

Dieter Rams
German industrial designer closely associated
with the consumer products company Braun and
the Functionalist school of industrial design

The 10 principles
of good design
(aka the Ten Commandments)
Good design
is unobtrusive
Good design
is honest
Good design
makes a product
as understandable
Good design
is thorough to
the last detail

The bad and the ugly
Good design
is honest

Ann Summers infographic
The bad and the ugly
Edward Tufte
catastrophe
becomes the first
principle in
bringing colour to
information:
Above all, do no

http://www.fastcodesign.com/1661889/infographics-of-the-day-the-little-book-of-shocking-global-facts
Edward Tufte
and confusion are
not attributes of
information, they
are failures of

Peter Orntoft
Inforgraphics
in context
Peter Orntoft
The good

http://www.networkosaka.com#sthash.My7FqWDw.dpuf
Global Warming
Derek Kim
The good

Issues Index:
A history of
economic worry
Ipsos MORI
The good

Issues Index:
priorities
Ipsos MORI
The good

The process of graphic report or interactive site creation
Narrative Analysis Design DisseminationBrief
Proving a point
Exploring an
issue
Are the
statistics
significant
Keep track
of sources
Fact check
What is
the purpose?
Who is
the audience?
Identifying &
communicating
key messages
Hierarchy
& structure
Selecting an
appropriate
visual language
How is this
going to be
shared with
the world

The challenge for managers and
leaders– TRY SOMETHING NEW
(but pilot it first)

Thank you
ben.page@ipsos.com
benatipsosmori

VERSION 1 | INTERNAL USE ONLY
29/01/13
THE BEST OF 2013
THE WINNERS
BROUGHT TO YOU BY THE
“DATA VISUALISATION WORKING PARTY”

EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS
TOP 3
REGULAR REPORT
CLIENT REPORTS AND PRESENTATIONS PREPARED
BY OUR RESEARCH TEAMS

SRI | Wellcome Trust Risk and Rewards 3rd

Marketing | Early innovation case study 2nd

ASI | Virgin Trains 1st
Ian McKee, Dan Spalding
& Will Reeve

TOP 3
ONLINE DELIVERY
PORTALS, INTERACTIVE SITES
AUGMENTED REALITY

SRI | Political Monitor Microsite 3rd

Ipsos MORI | Top Cities 2nd

Ethnography | ECE P&G e-book 1st
Neil Tierney
Oli Sweet
Billie Ing
Jo Ashun

TOP 3
HIGH IMPACT
INFOGRAPHICS, ANIMATIONS,
BESPOKE DELIVERABLES

Marketing | MasterCard Road To Inclusion 3rd

ASI | Neuroscience Invitation 2nd

SRI | Generations Sculpture 1st
Hannah Bellamy
Bobby Duffy

Getting the data used Ben Page Ipsos MORI

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