The Cleveland Designated Market Area (DMA) is one of the top 20 markets in the U.S. Learn about the demographics of the DMA and how The Plain Dealer, cleveland.com and Sun News reach them with our infographic
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The Cleveland/Akron DMA
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Source: Scarborough r1 2015
The Cleveland/Akron Designated Market Area is
one of the top 20 markets in the United States,
the 4th largest market in the Midwest,
and the largest media market in Ohio.
The Cleveland/Akron
Designated
Market Area
Cleveland/Akron DMA Adult Demographics
52% always vote in
statewide elections
47% always vote in
local elections
48% Men
52%
Women 1/2ARE MARRIED
OWN A
HOME2/3
1/3 Have
One Or
More CHILD
under 18 in the household
Education Level
civic
involvement
ANNUAL INCOME
48% more than $50,000
17% $50,000-$74,999
15% 75,000-$99,999
16% more than $100,000
77%always vote in
presidential elections
54%college
educated
39% 18-39
37% 40-59
30% 60+
AGE39% high school graduate
13% college graduate
11% some post-grad
or more