Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles entre la semaine 5 et la semaine 12 2013

1. [ Dernier rafraichissement le 25 Mar 2013 19:15 ]
[ Dernière semaine complète : 20135212 ]
Social Media Analyzer
By Neoap
Rapport du 20130128 au 20130324
Plus d'informations :
contact@neoap.fr
45 68138 606413 101921
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Nissan
Renault Nissan 11.4% 14.5% 2.1% 4.3%
Renault 8.4% 12.3% 10.9% 4.3%
Mercedes
Mercedes 7.4% 3.2% 11.6% 3.2%
Audi
Audi 7.2% 4.1% 10.0% 2.6%
Ferrari Ferrari 6.9% 0.4% 13.2% 3.2%
Peugeot Peugeot 6.7% 12.6% 6.8% 3.7%
BMW BMW 4.8% 3.1% 5.7% 2.7%
Porsche Porsche 4.6% 0.4% 5.8% 2.4%
Citroen Citroen 4.0% 5.6% 5.5% 3.2%
Ford Ford 4.0% 3.1% 5.9% 4.1%
Lamborghini Lamborghini 3.5% 0.4% 4.6% 1.5%
Fiat 3.5% 2.5% 3.4% 3.2%
Fiat
Volkswagen 2.9% 4.4% 3.1% 2.8%
Volkswagen
Toyota 2.5% 2.1% 2.8% 3.5%
Toyota Dodge 2.5% 0.4% 1.6% 4.3%
Others Honda 2.4% 1.1% 2.5% 4.6%
0% 10% 20% 30% 40% Chevrolet 2.1% 1.4% 2.1% 3.5%
Others
120% Nissan
Renault
Audi
100% Mercedes
Ferrari
Peugeot
80% 58% 57% 60%
62% 56% 56% 64% BMW
60%
Citroen
Ford
60%
Fiat
8% 11% 9% 14%
40% 10% 13%
13% 8%
8%
8% 8%
8% 8% 11% 7%
20% 10% 8%
12% 9%
8% 9% 10% 7%
13%
0%
05
06
07
08
09
10
11
12
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Citroen 12.1% Posts comments
Renault 10.0% 3 307 1 080 40
Citroen 468 64 5
Audi 8.0%
Renault 344 84 15
Peugeot 7.4%
Audi 329 27 0
Seat 7.0%
Peugeot 244 80 4
Nissan 5.6% Seat 188 120 1
Ford 4.3% Nissan 175 75 0
Mazda 3.9% Opel 128 39 1
Opel 3.8% Mazda 122 51 0
Skoda 3.8% Ford 115 75 0
Hyundai 3.7% Hyundai 115 47 0
Volvo 3.2% Skoda 109 54 4
Kia 2.9% Volvo 108 35 0
2.8% Dacia 104 18 0
Dacia
Volkswagen 85 23 5
Volkswagen 2.6%
Kia 83 47 0
0% 5% 10% BMW 81 23 0
Peugeot
Renault
100 Fiat
Volkswagen
Mercedes
BMW
80
Toyota
Hyundai
Citroen
60 Chevrolet
Ford
Hummer
40 Land Rover
Jeep
Chrysler
20 Audi
Porsche
Smart
0
05
06
07
08
09
10
11
12
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs Peugeot
(K)
Retweets
Posts Likes
3 500 Tweets
50 Page Likes
45 3 000
40
2 500
35
30 2 000
25
1 500
20
15 1 000
10
500
5
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 62409 23 0 1 0
150 23 1
Nb Posts : 1023
22 2 Tweets : 16312 22 2
1500
Nb Post Likes : 136049
21 3 Retweets : 5343 21 3
100
Nb Comments : 265 20 4 Tweets act. : 104 1000
20 4
Nb Comment Likes : 41 50
Retweets act. : 19
19 5 Tweets press : 1019 19 500 5
Likes / Jour : 1134.7 18 6 Retweets press: 5
18 6
Posts / Jour : 18.6 Tweets / j : 291.3
Post Likes / Jour : 2473.6 17 7
Retweets / j : 95.4 17 7
Comments / Jour : 4.8 16 8 Tweets act. / j : 1.9 8
16
Comment Likes / Jour : 0.7 Retweets act. / j : 0.3
15 9 15 9
14 10 Tweets press / j : 18.2
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

5. KPIs Renault
(K) (K)
120 Posts Likes Retweets
Page Likes 7 Tweets
100 6
80 5
4
60
3
40
2
20
1
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 203747 23 0 1 0
23 1
Nb Posts : 978
22 2 Tweets : 26589 22 3000 2
Nb Post Likes : 105691
21
100
3 Retweets : 9885 21 3
Nb Comments : 354 20 4 Tweets act. : 189 2000
20 4
Nb Comment Likes : 85 50 Retweets act. : 15
19 5 Tweets press : 1332 19 1000 5
Likes / Jour : 3704.5 18 6 Retweets press: 2
18 6
Posts / Jour : 17.8 Tweets / j : 474.8
Post Likes / Jour : 1921.7 17 7
Retweets / j : 176.5 17 7
Comments / Jour : 6.4 16 8 Tweets act. / j : 3.4 8
16
Comment Likes / Jour : 1.5 Retweets act. / j : 0.3
15 9 15 9
14 10 Tweets press / j : 23.8
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

6. KPIs Fiat
(K)
600 1 800 Retweets
Posts Likes
Tweets
Page Likes
1 600
500
1 400
400 1 200
1 000
300
800
200 600
400
100
200
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 577071 23 0 1 0
23 1
Nb Posts : 87 22 7 Tweets : 8002 22 2
Nb Post Likes : 1611
15 Retweets : 2200 21 800 3
Nb Comments : 49
21
10
8 Tweets act. : 16 600
20 4
Nb Comment Likes : 13 Retweets act. : 2 400
20 5 9 Tweets press : 302 19
200
5
Likes / Jour : 16029.8 Retweets press: 2
19 10 18 6
Posts / Jour : 2.4 Tweets / j : 142.9
Post Likes / Jour : 44.8 Retweets / j : 39.3 17 7
18 11
Comments / Jour : 1.4 Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 0.4 17 12 Retweets act. / j : 0.0
15 9
Tweets press / j : 5.4
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

7. KPIs Volkswagen
(K)
10 Retweets
Posts Likes 2 500 Tweets
Page Likes
9
8 2 000
7
6 1 500
5
4 1 000
3
2 500
1
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3455 23 0 1 0
23 1
Nb Posts : 282
22 50 2 Tweets : 7238 22 800 2
Nb Post Likes : 35225 21 40 3 Retweets : 2436 21 3
600
Nb Comments : 241 20 30 5
Tweets act. : 25
20 4
Nb Comment Likes : 78 20 Retweets act. : 4 400
19 10 6 Tweets press : 668 19 200 5
Likes / Jour : 64.0 Retweets press: 2
18 7 18 6
Posts / Jour : 5.2 Tweets / j : 129.3
Post Likes / Jour : 652.3 17 8 Retweets / j : 43.5 17 7
Comments / Jour : 4.5 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 1.4 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 11.9
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

8. KPIs Mercedes
(K) (K)
Posts Likes 7 Retweets
Page Likes Tweets
25
6
20
5
15 4
3
10
2
5
1
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 18983 23 25 0 1 23 0 1
Nb Posts : 148
22 3 Tweets : 26522 22 2
Nb Post Likes : 82577 21 20 4 Retweets : 8184 21 3000 3
Nb Comments : 41 20
15
5
Tweets act. : 2
20 2000 4
Nb Comment Likes : 9 10 Retweets act. : 0
19 5 6 Tweets press : 665 19 1000 5
Likes / Jour : 372.2 Retweets press: 6
18 7 18 6
Posts / Jour : 2.9 Tweets / j : 473.6
Post Likes / Jour : 1619.2 17 8 Retweets / j : 146.1 17 7
Comments / Jour : 0.8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.2 16 9
Retweets act. / j : 0.0
15 9
15 10 Tweets press / j : 11.9
14 11 14 10
13 12 Retweets press / j : 0.1 13 12 11

9. KPIs BMW
(K)
Retweets
18 Posts Likes
Tweets
Page Likes 4 000
16
3 500
14
3 000
12
2 500
10
2 000
8
1 500
6
4 1 000
2 500
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 16403 23 0 4 0
23 1
Nb Posts : 123 22 30 7 Tweets : 12809 22 1500 2
Nb Post Likes : 88812 Retweets : 4053 21 3
Nb Comments : 32
21 20 8 Tweets act. : 34 1000
20 4
Nb Comment Likes : 7 Retweets act. : 10
10 500
20 9 Tweets press : 599 19 5
Likes / Jour : 356.6 Retweets press: 9
19 10 18 6
Posts / Jour : 2.7 Tweets / j : 228.7
Post Likes / Jour : 1930.7 Retweets / j : 72.4 17 7
18 11
Comments / Jour : 0.7 Tweets act. / j : 0.6 8
16
Comment Likes / Jour : 0.2 17 12 Retweets act. / j : 0.2
15 9
Tweets press / j : 10.7
16 13 14 10
15 14 Retweets press / j : 0.2 13 12 11

10. KPIs Toyota
(K)
Retweets
Posts Likes 2 000 Tweets
Page Likes
5 1 800
1 600
4
1 400
1 200
3
1 000
800
2
600
1 400
200
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 11807 23 0 1 0
23 1
Nb Posts : 147 22 25 2 Tweets : 7176 22 2
Nb Post Likes : 8309 21 20 4 Retweets : 1711 21 600 3
Nb Comments : 71 15 Tweets act. : 3
20 6 20 400 4
Nb Comment Likes : 9 10 Retweets act. : 4
19 5 7
Tweets press : 415 19 200 5
Likes / Jour : 236.1 Retweets press: 2
18 6
Posts / Jour : 2.9 18 8 Tweets / j : 128.1
Post Likes / Jour : 166.2 Retweets / j : 30.6 17 7
Comments / Jour : 1.4 17 9
Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.2 16 10 Retweets act. / j : 0.1
15 9
15 11 Tweets press / j : 7.4
14 10
14 13 12 Retweets press / j : 0.0 13 12 11

11. KPIs Hyundai
Posts Likes Retweets
1 200 Page Likes 450 Tweets
400
1 000
350
800 300
250
600
200
400 150
100
200
50
0 0
Semaine Semaine
05
06
07
08
09
10
11
12
05
06
07
08
09
10
11
12
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1228 23 0 1 0
23 1
Nb Posts : 102 22 25 2 Tweets : 1785 22 2
150
Nb Post Likes : 4130 21 20 4 Retweets : 400 21 3
Nb Comments : 81 15 Tweets act. : 45 100
20 6 20 4
Nb Comment Likes : 28 10 Retweets act. : 15
19 5 7
Tweets press : 113 19 50 5
Likes / Jour : 23.2 Retweets press: 2
18 6
Posts / Jour : 1.9 18 8 Tweets / j : 31.9
Post Likes / Jour : 77.9 Retweets / j : 7.1 17 7
Comments / Jour : 1.5 17 9
Tweets act. / j : 0.8 8
16
Comment Likes / Jour : 0.5 16 10 Retweets act. / j : 0.3
15 9
15 11 Tweets press / j : 2.0
14 10
14 13 12 Retweets press / j : 0.0 13 12 11