3. In Today’s Session …
1. Today’s Digital & Social Media Landscape
2. Who set the Gold Standard for Effective Use of Social Media?
3. Effective Use of Social Media
4. Who is Using What Social Media?
5. Where is MSEA on the Social Media map?
6. Some tips and tools you may find helpful
7. Do’s and Don’ts of Social Media
8. And now… some fun homework…or before you leave…
9. Social Media Books to Read
10. Additional Resources
11. Acknowledgements
4.
5. Who set the Gold Standard
for Effective Use of Social Media?
23. 23
Behaviors Have Forever Changed
1985 Personal
Productivity
Office suites
Individual content
Filing cabinets
Personal
1995 Knowledge
Distribution
E-mail attachments
Content distribution
Computer networks
Teams
2005
Collective
Empowerment
Social software
Mass collaboration
People networks
Collectives
Are you prepared for this fundamental empowerment shift?
38. On March 27, 2013, educators from across
the state gathered together in the Senate
Office Building for an emergency lobby
night in support of HB 667 and SB 422.
Emergency Lobby Night in
Support of Fair Share
44. Twitter
Twitter is like your personal newsfeed – follow people
you trust to share factual, interesting or funny
information.
Verify any articles that you decide to retweet – never
retweet something if you haven’t read it or viewed it.
Lists on Twitter are like sections in a newspaper – set
them up by topic or interest
Use your Twitter lists with other applications to curate
content
54. http://www.screencast.com
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63. Don’ts of Social Media
Recognize that everything you write or receive on a social
media site is public.
“Can U say wasted?”
“Drinking and partying is my life.”
“I’m gonna be a high school
English teacher one day.”
64. Don’ts of Social Media
Don’t: Join groups that may be considered
unprofessional or inappropriate, and leave any
such group that you are already a member of.
Your participation in some online groups could be
seen to indicate that you endorse their views.
Don’t post: Vulgar or obscene language, materials,
photos or links that may be considered
inappropriate or unprofessional.
Don’t post: Any negative information about
anyone. It will come back to haunt you!
65. Assume you will have
social media missteps
and be prepared
(ahead of time) to deal
with them.
Rules of
Engagement:
70. And now… some fun
homework…or before you leave…
1. Pick a tool (Facebook, Twitter etc) and select three
steps to improve it, or try something new (example:
update Facebook cover photo)
2. List ways you can recruit others to your social media
efforts (rank and file, board members, retired
members, friends of education)
3. Exchange your personal and organizational social
media properties and experiences with others at
your table. Like, follow and friend them.
72. Social Media Books to Read
Open Community:
A Little Book of Big Ideas for
Associations Navigating the Social Web
Humanize: How People-Centric
Organizations Succeed in a
Social World
by Jamie Note and
Maddie Grant
by Lindy Dreyer and
Maddie Grant
73. Resources
Step-by-Step Guide to your Social Media Success.
http://www.simplybusiness.co.uk/microsites/guide-to-social-media-
success/
Planning Steps to consider prior to launching. The NonProfit Social Media
Decision Guide http://www.idealware.org/reports/nonprofit-social-media-
decision-guide
How to Use Twitter for Business: An Introductory
Guidehttp://www.hubspot.com/twitter-for-business-a-beginners-guide/
28 Twitter Hashtags to Follow Education Reform.
http://edudemic.com/2012/04/28-twitter-hashtags-to-follow-education-
reform/
100 Social Media, Mobile and Internet Statistics for 2012 (March)
http://thesocialskinny.com/100-social-media-mobile-and-internet-
statistics-for-2012/
74. Maddie Grant, CAE
Chief Social Media Strategist
maddie@socialfish.org
Skype/Twitter: @maddiegrant
Lindy Dreyer
Chief Social Media Marketer
lindy@socialfish.org
Skype/Twitter: @lindydreyer
www.socialfish.org
Lorraine Wilson
NEA ITS
lwilson@nea.org
Twitter: @LorraineWDC
Beth Kanter
Twitter: @kanter
(650) 823-9401
www.bethkanter.org
Brenda Alvarez
NEA Communications
balvarez@nea.org
t (202) 822-7592
c (202) 262-5377
Notas do Editor
And, at the end of the day, you’ll want your people to take action, which is what Obama wanted voters to do. He wanted them to vote – and to vote for him.It’s the same thing when it comes to Association work. We want our members and potential members to get involved. So it’s critical for you, as leaders, to make an ask – and ask that’s realistic.For example, right now, we’re dealing with the Fiscal Cliff. And NEA is asking members to take action by contacting their members of Congress to prevent these deep, across the board cuts. The campaign of “Kids, Not Cuts” is featured prominently on the NEA website, which then takes you to one of our micro sites, EdVotes, which is where folks can take action and share stories of how this is going to impact them. It’s also being pushed out via twitter, using right hashtags, which I’ll explain a little later. So our goal is to push out relevant information that engages our members, and we’re asking them to tell us their story and contact their members of Congress. And this is what social media is about, from raising millions of dollars for a presidential election to toppling long-existing governments, as we saw in Eygpt. Social media is not going anywhere. [NEXT SLIDE]: Examples of positive use
Use it for…#1: Getting the word out#2: Publicizing events#3: Enabling members to share information #4: Encouraging members to talk with each other#5: Getting your members more engaged#6: Measuring your effectiveness
In social networks, online groups behave a lot like offline groups. Bring people together and give them the tools to act on behalf of your Association. How does Social Media fit within the broader context of what you want to accomplish in your Association? Do you have other ways for people to participate? Think about complementary ways in which people can take action and communicate. Most important, develop ways to motivate offline action.
It often takes time to appreciate the full impact of a particular innovation or technology. In the case of the Web, we still have a long way to go before we understand the ways it is changing how we work and play. One aspect of it, however, in relation to the way we work together, is becoming clearer. When many of us were introduced to workplace technology in the 1980s, the emphasis was on personal productivity using word processing and other office tools. In the 1990s, we got office networks, and e-mail became the norm for distributing and sharing information among workers. Collaboration support was primarily in terms of communication. Web technology and the browser were used at the same time by many organizations internally, but these were about distributing information to employees (intranets) and about access to applications (enterprise portals), not about collaboration support. The past few years have already begun to see the arrival of some new technologies — often led by end users — such as blogs, wikis, and social networks to support collaboration in a more open and flexible way. We believe that these Web applications have a common architectural heritage (being Web-oriented) that promises to change again the way we collaborate: from sharing resources created using our personal tools, to working directly on the same resources, in place, in the same context, and in a way that captures and reflects all interactions with these resources and with each other.
67% of online adults use a social networking site, representing more than half of the entire adult population in the U.S.Young people are the heaviest users of social networking sites (SNS), and Facebook is still the dominant platform. But other sites attract a wider variety of demographic groups.
Text messagingThe mobile phone is changing how we do things. People are on the phone, but they’re not making phone calls! When it comes to text messages, they’re very similar to tweets. You have 160 characters or less to get one message across. Consider using text messages when: 1) There is urgency to a message; 2) You want to drive massive turnout; and 3) Make direct contact with someone. % of cell owners64% send photo or video60% (of Twitter users) access Twitter55% access social net. site30% watch a video 11% have purchased a product11% charitable donation by text
It’s like when the telegraph wire was laid across the Atlantic.
This was important because this was a tweet. They had been trying to get the media to pay attention – sometimes you’ll send the media a news release and it can sit in water…a football player tweeted about “I’m proud to be a union worker support WI workers…and get out the vote..” He put the hashtag and asked people to retweet…when contructing a good msg make sure you’re using the right hashtags…so…someone retweeted him…another nfl player retwetted, started to spread because once nfl players got involved…then it became a story.
Here’s another social media opp – binders full of women….
Another example --- it allows people to be a part of the conversation.
Or, you feel like this….
DO’S AND DON’TS OF SOCIAL MEDIADon’t join inappropriate sites or unprofessional sites. And also consider that perception is reality. So, if you’re on a site that supports merit pay or vouchers, it may be perceived as your endorsement. Do consider whether you can accomplish your purposes by just observing a group’s activity rather than becoming a member. DO’S AND DON’TS OF SOCIAL MEDIADon’t use fowl language, but also do monitor comments that are posted to your page. Delete any with inappropriate language or content. Do Monitor your friends’ Facebook photographs. If someone “tags” you in an inappropriate photograph, remove the tag and ask that the photo be taken down.
Do set up a google alert for your name, organization and your top issues. This will do three things: 1) you may not get as blind sided from a story that is out there or an issue that’s brewing; 2) because you’re talking about your top issues … then…if that’s your platform then that’s your content so you can easily tweet or post on FB, using the @-mentions of the newspaper or reporter; plus, the appropriate hashtags.What this allows you to do is stay current on topics. Also, we often find ourselves stuck on what to say, this can help you find information in a timely fashion.Speaking of time…NEXT SLIDE.
What do you need to accomplish?Who are the people who can help you?What do you need them to do?Can the web facilitate that action?
Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Note and Maddie GrantOpen Community: A Little Book of Big Ideas for Associations navigating the social web.