2. What we’ll do
• Making it easier for people to give NCT
money
• Making our use of donations more
transparent
• Diversifying our donor and supporter base
through different opportunities
3. Raising more income to support
NCT Objectives
2 routes
1 – obtaining more income from existing
sources by enhancing or adding new ways to
engage
2 – developing new sources and mechanisms
4. Enhancing our membership
offering
• Value for money and longer term
engagement - 18 month membership
• Reduced price for volunteers, students
and practitioners
• More members getting support
• Friends helping us reach more parents
5. Offering choice
• Giving people the opportunity to restrict
donations to work areas
• Giving people the opportunity to donate
through other means
6. Working with commerce
• Ensuring we value NCT’s brand
• Developing more relationships which help
people come to NCT for support
7. Selling solutions
• NCT trading provides income for the
charity to use without restriction
• NCT trading will focus on products which
solve dilemmas for parents
8. Demonstrating need and impact
• Existing supporters have a right to know
what impact the charity is making
• Those who boost our bank balance need
to know how they help us help parents
21. This strategy and today has all been about:
202020
Reaching 20 million parents by 2020
It may seem a mammoth task…
22. 2011
But we have until 2020
2012
2013 Things will change but not all
2014 at once
2015
2016
2017
2018
2019
2020
23. What’s next?
Over the next 8 years we will be planning for
each step of implementation and reviewing
when its completed.
24. Over to you
• Recruit members and supporters
• Recruit volunteers
• Help us have a long relationship with people- tell us
who you support
• Continue your fabulous work
25. We hope you enjoyed the
presentation
Please give us your feedback
online
https://www.surveymonkey.com/s/G
LGXPF7
Notas do Editor
Can we save costs and improve surplus, for example increase revenue through Chip & PIN at NNS, or save costs with on-line seller registration.Such as Baby First Aid & The Big Push which we piloted in 2011. Can we develop Major Donor Fundraising.
Many members join at the time of booking antenatal classes and may be overwhelmed, and not ready to renew NCT membership 12 months later. An extra six months will allow time to demonstrate the benefits of NCT and they may even have started attending or volunteering at NCT events.Friends membership: Where there is less immediate need for direct engagement, but NCT is still a charity you want to support, you can be a “friend”.
For example for a research or education programme. There will always be a need for such funding and people often like to select a destination for their donations.Donating by text in support of particular events or campaigns for example.
Making sure we secure an appropriate level of funding for association with NCT, locally as well as NCT wide.Some of our partners already reach people we don’t yet reach, so can they help us to engage? For example, we are working with Pampers Village – piggybacking a major campaign by Pampers across all media which signposts NCT and encourages people to sign up for information from us.
All profits go to the charity.For example, – Bednest, a bedside cot, which offers a very safe solution for co-sleeping
Individuals and commercial supporters are more likely to give again if they can see that they are making a difference and improving lives. As well as the numbers we need to be able to tell our stories: - why we need NCT. ..