1. Web Strategies
for Neighborhoods
Brad DiBaggio

2. How can we make the internet
work for your neighborhood?

3. • Understand the what new web mediums
offer and how they work together
• Assess your own organization’s needs
• Plan to implement strategies
• Study results and adjust
• Stay informed and be ready for change

4. Internet Marketing
Mediums
1.Web Site - Operations
2.Email Blasts - Sales
3.Social Networking - Public Relations
•All inform audiences, extend branding, and
build communities

5. 1) Web Site
• Use a Content Management System (CMS)
Joomla,Wordpress, Drupal, Open Source
• About, Leadership, Events, News, Contact
• Include Functionality
• Include Email sign up; link Social Networks

6. Web Site Functionality
• Membership Management
• Directory Lists
• Database Access
• Integrated Social Networking
• Integrated Emailing
• Forums, RSS Feeds, etc.

7. 2) Email Blasts
• Use an e-mailing service like Mailchimp.com
• E-news, e-invites, e-announcements
• Get detailed reporting
• BuildYour Opt-In email list, segmented
• Seamlessly integrated with web site
• Link to Web Site and Social Network

8. Emailing Features
• Custom or ExistingTemplating
• Pay by the email or by the month
• Automated List management
• Existing templates are easy enough
for non-techs to use
• Advanced - Synced with web site database

9. 3) Social Networking
• Create accounts on Facebook and Twitter
• Follow like minded people & organizations
• Build your own following
• Broadcast updates of interest
• Link to Web Site and Email Sign Up

10. • Earlier forms were Chat Rooms to share
personal information and ideas
• Then came Blogging to leave comments and
message others interactively
• Now Social Networking is used between
those who share interests and activities
• Now Community Building for org’s
Social Networking
Evolution

11. • Broadcast up to the minute updates
• Build relationships with individuals and
special interest groups
• Listen to what is being said about your
organization and contribute to discussion,
respond to concerns
• Requires commitment and study
Uses of Social Networking

12. Facebook
• Permission-based Friends
• Anyone can join open groups
• Photos, Comments, Invitations (Evite gone?)
• Games to keep people coming back
• Minimal page branding
• Assign multiple Administrators

13. Twitter
• Listen to anyone’s Tweets
• BroadcastTweets
• Listen to key words
• Customizable page
• Assign an Administrator

14. Components
Web Site
E-Mail
Blasts
Social
Networking

15. Components
Web Site
E-Mail
Blasts
Social
Networking

16. Components
Web Site
E-Mail
Blasts
Social
Networking

17. Components
Web Site
E-Mail
Blasts
Social
Networking

18. GatherYour Resources
•Logo
•Tagline
•Mission
•Branding
•People
•Time
•Needs
•Budget

19. Web Site Plan
•Enlist the best talent to make it
happen
•Web Developer
•Domain Name
•Web Site and Email Hosting

20. Web Site Plan
•Know what you want the site to do
•Content Management
•Membership Management
•Display/Download Lists

21. Emailing Plan
•Take control of your communications
•Prepare your email list
•Create a mailchimp.com account
•Set up templates
•Send emails

22. Social Networking Plan
• Get out there and build a community
1. Set up accounts on twitter.com and
facebook.com
2. Follow others and find groups so
that you may be found
3. Read, be consistent, dedicated

23. Content Management
Systems (CMS)
• Database drivenWeb Site Framework
• Easily Content Manageable Articles
• Modules and Components add functionality
• Expandable and Dynamic

24. Membership Management
• Community Builder joomlopolis.com
• CBSubs joomlopolis.com
• jomsocial jomsocial.com
• AEC:Account Expiration Control
valanx.org

25. Examples
landagardens.org
montevista-sa.org
mahnckepark.org
tobinhill.org
philhardbergerpark.org

26. •Logo
•Mission Statement
•Web Site with Membership
•Facebook and Twitter
•Emailing
Neighborhood Package