1. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
DRAFT
Examining the Value Chain:
How A Business Can Prosper by
Understanding its Value
Green Businesses and The Green Economy
Presented By:
William A. Johnson, CEO and Co-Founder
Green America Public Private Partnership, Inc.

2. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
A Green Economy:
• Results in improved human well-being and social equity;
• While significantly reducing environmental risks and ecological scarcities
Source: United Nations Environment Program (UNEP 2010)
Page 2 of 14

3. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Industry Sector
Repair &
Confusing ? Maintenance
Green BUSINESSES Opportunities!
Green CAREER Opportunities!
Green JOBS Opportunities !
Page 3 of 14

4. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
NY Green Industry Sectors
Consulting Workforce Changing New
Contractor High Green
Demand Skills
Training Jobs
Distributor Supplier Energy HVAC Repair &
Manufacturer
Auditors Installers Refurbish
Maintenance
Green Businesses Green Jobs
For Profit or Project Weatherization
Non-Profit Technicians & Training
Management Marketing Installers Engineers Specialists
Alternative Green Energy
LEED
Energy Energy Pollution BPI
Efficiency Program Star HERS
Reduction
Cluster Training
Green Green
Environmental Green Residential Solar Commercial
Conservation Compliance Construction Programs
Program Program
Green Market Sectors Green Programs
Clean Tech Wind
State Energy
Recycling Manufacturing Administration Programs Programs
Organization
Page 4 of 14

5. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
North American Industry Classification System
(NAICS)
20 Economic Sector
99 Subsector
313 Industry Group
721 NAICS Industry
1175 National Industry
2328 NAICS w/Multi-Economic Sectors
1192 Combined NAICS & GGS Classifications
Source: Bureau of Labor Statistics & Census.Gov Page 5 of 14

6. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
The U.S. Marketplace
“1,192” NAICS Industry Classifications
“333” !
“Green” Market Sectors
Page 6 of 14

7. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Goods and Services (GGS) Classifications
1. Energy Efficiency 140 31.7%
2. Pollution reduction and removal,
124 28.1%
greenhouse gas reduction, and recycling and reuse
3. Natural resource conservation 75 17.0%
4. Energy from renewable sources 58 13.1%
o
C
e
a
g
y
r
t
G
o
n
d
e
a
v
S
c
s
r
5. Environmental compliance, education and training,
i
45 10.2%
and public awareness
G
n
e
r
Total Green Goods and Services Categories (*) 333
Total Industries with GGS Categories 442
Source: Bureau of Labor Statistics & Census.Gov Page 7 of 14

8. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Markets & Career Sectors
1. Energy Efficiency
2. Green Construction
3. Transportation
4. Recycling and Waste Reduction
5. Renewable Energy Generation
6. Research, Design, and Consulting Services
7. Manufacturing
8. Agriculture and Forestry
9. Environment Protection
10. Energy Trading
11. Energy and Carbon Capture and Storage
12. Governmental and Regulatory Administration
Page 8 of 14

9. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Business Basics
Green Programs Green Businesses Green Jobs
Page 9 of 14

10. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Businesses & Organizations!
Green
Profitability
Green Green
Operations Products / Services
Environmental Certification
Socially Responsible
Sustainable & Scalable
Page 10 of 14

11. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Green Products & Services Green Profitability
“Total Environmental Footprint“ Green
Operations
Green
Products / Services
• Directly connected to supply chain and products /
services bought and sold, AND Environmental Certification
• is often “LARGER” than the internal operations footprint
Socially Responsible
Sustainable & Scalable
Supply Chain
Wal-Mart
Products & Services
• World’s largest retailer
• One of the largest private
purchasers of electricity
“in the U.S”
• estimates its supply chain
footprint to be :
“Twenty Times ! ”
GREATER THAN
it‘s internal footprint.
Page 11 of 14

12. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
Bureau of Labor Statistics (BLS) Green Jobs Definition
Green jobs are either:
• Jobs in businesses that produce goods or provide services
that benefit the environment or conserve natural resources.
• Jobs in which workers’ duties involve making their
establishment’s production processes more environmentally
friendly or use fewer natural resources.
Page 12 of 14

13. Green America Public Private Partnership
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building”
Copyright © 2011
U.S Department of Labor has identified / classified
“Over 8,000” Standard Occupations
There are “Over 200” Green “Career” Options !
Page 13 of 14

14. Green America Public Private Partnership, Inc.
“We promote green jobs, companies and communities with a focus on
sustainability, empowerment and wealth building” Copyright ©
A Non-Profit 501 ( C ) ( 6 ) Organization
AND, Emerald Green Advisory Group, Inc. A Non-Profit 501 ( C ) ( 3 ) Charitable Organization
Green Green Green
Programs Companies Jobs
Thank You !
Now “Let’s”
Fill The GAPPP !
WWW.TheGAPPP.Org
Page 14 of 14