By Jason Xenopoulos

1. DIGITAL PATH TO PURCHASE / JASON XENOPOULOS

2. THE CHANGING FACES OF ONLINE MEDIA
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3. 1.0
EDITORIAL
During the nineties, the
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web was primarily a BACKGROUND
publish and browse
medium MAKE SURE IT FILLS THIS
SPACE 100%
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4. 2.0
SOCIAL
The web has become a
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blackboard on which BACKGROUND
everyone is invited to
make their mark. MAKE SURE IT FILLS THIS
SPACE 100%
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5. 3.0
INTEGRATION
Social Media has
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fundamentally changed BACKGROUND
the dynamic between
consumers and brands MAKE SURE IT FILLS THIS
SPACE 100%
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12. AMR SALAMA
Political Activist
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“The people revolted against
BACKGROUND
Governments today… but
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tomorrow they will revolt
SPACE 100%
against products and brands.”
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13. PAUL POLMAN
CEO Unilever
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“If they could bring down a BACKGROUND
regime in Egypt in 6 weeks, MAKE SURE IT FILLS THIS
they can bring us down in SPACE 100%
Nanoseconds.”
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15. TRENDS
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BACKGROUND 1. Social Media
MAKE SURE IT FILLS THIS 2. Mobile Telephony
SPACE 100%
3. Branded Content
4. Functional Integration
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16. SOCIAL MEDIA
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17. INTERNET PENETRATION 2010 -2012
World Wide Worx
10m
5m 10m
8,5m
6,5m
0m
2010 2011 2012F
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18. INTERNET
PENETRATION
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“Penetration is now
approaching 20 percent, and BACKGROUND
for the first time we can see the MAKE SURE IT FILLS THIS
mass market embracing digital SPACE 100%
tools on their phones”
Arthur Goldstuck
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20. SOCIAL MEDIA USAGE IN SOUTH AFRICA – 2011/2012
10m
5m MXIT
(10m)
FACEBOOK
DSTV (4,9m)
(3,7m) TWITTER LINKEDIN
(1,1m) (1,1m)
0m
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22. SOCIAL
BY DESIGN
INSERT IMAGE IN » Social media is changing the
BACKGROUND way we use the Internet…
MAKE SURE IT FILLS THIS » Changing the way we
SPACE 100% advertise…
» Changing the way we do
business…
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23. THE OLD PURCHASE PROCESS
AWARENESS INTEREST DECISION ACTION
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24. THE NEW PURCHASE PROCESS
RECOMMENDATION
ACTION AWARENESS
DECISION INTEREST
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29. SOCIAL BY
DESIGN
Social Beyond
Digital
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30. SOCIAL BY
DESIGN
C&A Fashion Like
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31. SOCIAL
RETAIL
Magazine Luiza
Magazine Voce INSERT VIDEO HERE
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BEYOND SOCIAL MEDIA
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GOING VIRAL 400%
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35. BEYOND
SOCIAL MEDIA
Share a Coke with
your Mate
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THE CONVERSATION IS
THE CANVAS
*Dick Costolo - CEO Twitter
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37. MOBILE
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38. MOBILE
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Right Time, Right Place
BACKGROUND
has now become MAKE SURE IT FILLS THIS
SPACE 100%
Right Here, Right Now
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39. MOBILE
How will mobile INSERT IMAGE IN
computing disrupt and
BACKGROUND
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redefine the customer SPACE 100%
journey within your
industry?
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40. MOBILE
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View your customer’s
BACKGROUND
mobile phone as their MAKE SURE IT FILLS THIS
SPACE 100%
remote control for your
business
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TESCO IN KOREA
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42. MOBILE
Red Tomato Pizza
VIP Fridge Magnet INSERT VIDEO HERE
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47. FEATURE PHONES
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DOMINATE
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48. MOBILE PHONES
IN AFRICA
Feature Phones Dominate
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BACKGROUND
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SPACE 100%
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49. INNOVATIVE
TEXT SERVICES
SMS,
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USSD, BACKGROUND
PLEASE CALL ME, MAKE SURE IT FILLS THIS
M-PESA SPACE 100%
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50. MOBILE
INTEGRATION
Carling Black Label
Be the Coach INSERT VIDEO HERE
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51. THE RISE OF
SMARTPHONES
» IDEOS $100 Android phone has become
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BACKGROUND » By 2013 there will be smart phones
retailing at less than $50 in many African
MAKE SURE IT FILLS THIS markets.
SPACE 100% » 265 million data subscribers in Africa by
2015 up from about 12 million today
(Informa Telecoms)
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52. MOBILE
Smartphones &
tablets
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53. MOBILE
Smartphones &
Tablets
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54. BRANDED
CONTENT
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55. BRANDED
CONTENT
ONLY
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The Liberation
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56. CONTENT
CELEBRITIES
Volkswagen
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NikkieTutorials
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57. CONTENT
CONSUMERS
Mont Blanc
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The Beauty of a Second
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58. FUNCTIONAL
INTEGRATION
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59. `
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60. HORIZONTAL INTEGRATION
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61. VERTICAL INTEGRATION
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62. FUNCTIONAL INTEGRATION
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63. ECOSYSTEMS OF VALUE
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65. FUNCTIONAL INTEGRATION…
In the 21st Century, brands will have to be
functionally integrated or they will become
commoditized.
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67. NIKE FUEL
Introducing Nike
Fuel
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68. NIKE FUEL
Introducing the
Nike+ Fuel Band INSERT VIDEO HERE
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71. CONCLUSION
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73. THANK YOU