It has been predicted that by 2016, 9 out of 10 college students will own a smartphone. In order to connect with students where they are most likely beginning their information searches, it increasingly important for libraries to make library collections discoverable via a mobile platform and to create an effective mobile search environment for library resources. This program highlights some of the mobile applications available for and in use by libraries, focusing on Murray State University's implementations of Browzine and Boopsie. The presentation will address the institutional needs that lead us to the acquisition of these services, the ins and outs of the implementation, any challenges involved in the set up, marketing and user education, how the applications were received and used once they were set up, and whether or not we saw a change in use statistics after implementation. Presenter: Cris Ferguson Murray State University, Director of Technical Services

1. TAMING MOBILE APPLICATIONS Cris Ferguson
Director of Technical Services
Murray State UniversityNASIG ANNUAL CONFERENCE 2014, FORT WORTH, TX

2. MURRAY STATE UNIVERSITY
Regional Comprehensive University
8891 FTE
$1.5 mil Materials Budget
500k print volumes
60k eBooks
3800+ e-journal subscriptions
(including packages)
15 iPads available for check-out

3. MOBILE DEVICE STATISTICS
As of January 2014:
• 98% of Americans 18-29 own a cell phone
• 83% of Americans age 18-29 own smartphones
• 34% of cell internet users go online mostly using their phones
(rather than a laptop or desktop)
• 50% of cell phone owners download apps
Pew Research Center Internet Project
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

4. CURRENT STATE OF AFFAIRS

5. MOBILE APPS FOR LIBRARIES
What services do you want to provide?
Is the app device independent?
What is the cost?
What does the set up and maintenance entail?
Who will be responsible?

6. ACCD Library MendikMobile
Boopsie BrowZine Zinio ebrary
EbscoHost BiblioBoard
Library
Mango Languages
Library Edition
AccessMyLibrary
College

7. BROWZINE
• Acts as a portal and personal
bookshelf for electronic journal
subscriptions
• Available from Third Iron
• Pricing based on FTE
• Available on the iOS, Android, and
Amazon platforms

8. BROWZINE FEATURES AND IMPLEMENTATION
• Provides mobile access to more than 6200 titles from Murray
State's subscriptions and databases
• Implementation involves exporting holdings from OpenURL Link
Resolver (SFX, Ebsco A to Z, Alma, Serials Solutions, Journal Finder,
and OCLC WorldCat)
• Works with the library proxy server to authenticate patron access
• Can be set up to export citations to bibliographic citation
managers
Full list of supported publishers
http://support.thirdiron.com/knowledgebase/articles/132654-what-publishers-do-you-support

9. BROWZINE – LIVE DEMO (HOPEFULLY)

10. BROWZINE USAGE
Total Number Unique Journal
Titles
My Bookshelf Views 72 54
Table of Contents View 276 117
Full Text Downloads 64 42
Number of Sessions IOS Android
61 81% 19%

11. 16
2
38 31
21
916
2
105
55
6 11
65
28
450
73
141
62
13 7
118
27
15 22
0
50
100
150
200
250
300
350
400
450
500
October November December January February March
Use of BrowZine
Sessions My Bookshelf Views TOC Views Full Text Downloads

12. Journal Title Number of Uses Subject Area
Journal of Library Administration 23 Sociobehaviorial Sciences
Social Work 12 Sociobehaviorial Sciences
Journal of Political Economy 11 Business and Economics
Nature 11
Biological Sciences /
Biomedical and Health
Sciences
Journal of Economic Education 11 Sociobehaviorial Sciences
Process Safety Progress 10
Biomedical and Health
Sciences
Creativity Research Journal 8 Sociobehaviorial Sciences

13. BOOPSIE
• Provides a user-friendly, customized library-
specific mobile application
• Available on a variety of mobile platforms,
including iOS, Android, Google, and Amazon
• Pricing is tiered based upon the FTE of the
institution and the level of service
• In the process of implementing this at Murray
State

14. LIBRARIES USING BOOPSIE
Approximately 2500 libraries using Boopsie worldwide
• 60% are public libraries
• 30% are academic
• 10% are corporate / special libraries
Find a library near you using Boopsie’s Library Locator.
http://www.boopsie.com/library-locator/

15. BOOPSIE FEATURES
Standard
• Catalog Search
• ILS Integration for holds
and renewals
• Calendar and events
• Library Locator
• Ask a Librarian
• Social Tools
• Reading Lists
Optimum
• Includes all of Standard
options, plus…
• Integration with
OverDrive
• 1 Additional Integration
• Book Look
• Book Check
• Multilingual
Optimum Plus
• Includes all of Optimum
options, plus…
• 5 Additional Integrations

16. BOOPSIE IMPLEMENTATION
Typically takes about 6 weeks to build the app
Information required includes, but is not limited to:
• Library Logo
• A full catalog export
• List of electronic resources (with URLs) to include in the app
• Calendar information
• Contact information for Ask Us feature

17. BOOPSIE – LIVE DEMO
ACCD Library MendikMobile Murray State
University Libraries

18. A NOTE ON PRICING
X 2 =BrowZine Boopsie
BrowZine Boopsie
+ = 1 year tuition +
room & board for a
KY resident

19. MARKETING THE MOBILE APPS
• BrowZine unveiled at 12 Gadgets
• Implementation of Boopsie and BrowZine is part of an overall
library rebranding
• Working with a senior Marketing class to identify a cohesive
message, new logo, and overall strategy

20. ACCD Library MendikMobile
Boopsie BrowZine Zinio ebrary
EbscoHost BiblioBoard
Library
Mango Languages
Library Edition
AccessMyLibrary
College
QUESTIONS?