The combined influence of rapidly changing technology and the economic downturn has forced librarians and publishers to reassess their respective roles in the delivery of information. Many are realizing that the costs of traditional collection management through journal subscriptions and particularly the 'Big Deal' are not only burdensome but unsustainable. The result of these forces will likely be continuing diversification in access models, with institutions acquiring content through subscriptions, aggregators, demand driven acquisition, document delivery, and repositories. Increased complexity in business models and the high cost of information, will bring increasing need for careful evaluation and analysis of financial efficiencies. The obvious place for such analysis to occur is in the Library. Demand Driven Acquisition offers inherent cost savings for libraries, as the library only pays for the content that is read. In this session, we will describe a trial of a demand driven service, designed by the technology company Labtiva, and executed in partnership between the University of Utah and Nature publishing Group. The goals of the project are to provide instantaneous access to content for patrons, while providing the means for just-in-time delivery, at a reduced cost per usage.

1. readcube
Phill Jones
VP Business Development
Mark England
Collection Development Librarian

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7. • Scholarly output doubles
every 20 years
• This is in-line with:
1. Research output
2. Number of papers
published
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1986 1988 1990 1992 1994 1996 1998 2000 2002 2004
Changesince1986
Serial Expenditures in ARL Libraries (n=107)
Serial (Unit cost)
Serial Expenditure
Serials Purchased
Costs continue
to rise linearly
The Big Deal
improved access
AP introduces
Big Deal

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Percentageofrespondents

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•Results consistent with “Access to Scholarly
Content: Gaps and Barriers,” JiSC/RiN Dec-
2011

11. Google

12. • Transitional period requires extra funding
• Cost for UK alone = £38m per year
• The UK is setting up a £10m fund to offset
these costs
http://repository.jisc.ac.uk/610/

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Open
Access
Publishers
Subscriptio
n Access
Inter-
Library
Loan
Patron
Driven
Acquisitio
n
Repositorie
s

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20. Accessible
for…
Open in any
PDF viewer
Printable Price
Rental 48 Hrs No No $3.99
Cloud
Purchase
Indefinitely No No $7.99
• ReadCube Access designed to be a lower cost single article solution
• Articles are delivered instantly to the patron
• Articles purchased in ReadCube Access have usage restrictions
– Articles can be downloaded to the user’s desktop but cannot be opened
in any other software
– Users can choose to rent an article, which becomes inaccessible after
48Hrs and cannot be printed

22. Title Online ISSN
ReadCube
Downloads
Sept 2012 -
June 2013
(Approved
Users)
ILL Requests
Submitted Sept
2012 - June 2013
(Entire Campus)
Cell Death and Differentiation 1476-5403 0 1
Cell Research 1748-7838 0 0
European Journal of Human Genetics 1476-5438 0 1
Heredity 1365-2540 0 0
Journal of Human Genetics 1435-232X 0 0
Nature Climate Change 1758-6798 12 3
Nature Communications 2041-1723 25 27
Nature Digest 1880-0556 0 0
Nature Methods 1548-7105 0 1
Nature News 1744-7933 0 1
Nature Photonics 1749-4893 0 1

23. Title
Subscription
Cost
ReadCube Uses
Sept - June 2013
ReadCube Costs
Sept - June 2013
ILL Uses
Sept - June
2013
ILL Costs Sept -
June 2013
(estimated)
Nature Climate Change $4,985 12 $96 3 $21
Nature
Communications
$3,525 25 $195 27 $900

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27. Next Steps: ReadCube Access 2

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