2003 NASBLA Futures Forum Presentation

1. Statistical Surveys The Industry Standard

2. Statistical Surveys
Founded 1957
The Authoritative Source
• Marine
• Manufactured Housing
• Recreational Vehicle-Motorized
• Recreational Vehicle-Towable
Statistical Surveys The Industry Standard

3. Statistical Surveys
Dependable Accuracy
Data Cleaning Resources
• Industry history - Marine 9 years
• Manufacturer production records
• Manufacturer warranty records
• Manufacturer web sites
• Manufacturer codes
• Our own history database
Statistical Surveys The Industry Standard

4. Statistical Surveys
Clients - Leading Manufacturers
• Marine
• RVs
• Manufactured Homes
Statistical Surveys The Industry Standard

5. Statistical Surveys
Clients - Industry Associations
• NMMA (National Marine Manufacturer’s Assoc..)
• RVIA (Recreational Vehicle Industry Assoc..)
• MHI (Manufactured Housing Institute)
• State Associations in Each Industry
Statistical Surveys The Industry Standard

6. Boats
Statistical Surveys The Industry Standard

7. States Providing Data
Statistical Surveys The Industry Standard

8. Statistical Surveys
Marine Data-by Boat
• HIN • State/County
• Manufacturer • BTA
• Make • Zip
• Hull Material • Month/Year Sold
• Length • Months at Retail
• Propulsion • Model Year
• Category • Longitude/Latitude
Statistical Surveys The Industry Standard

9. 500,000
Trends (Aluminum vs. Fiberglass)
447,959
450,000 421,510 418,180
414,380
400,000 Total 374,873
368,604
332,426
350,000
296,102
292,456 285,415
300,000
252,362 246,681
Fiberglass
250,000
200,000
115,533 129,054 132,765
150,000 118,278 122,511 121,923
100,000 Aluminum
50,000
0
1997 1998 1999 2000 2001 2002
Units Sold
Statistical Surveys The Industry Standard

10. Total Sales
350,000
332,426
Aluminum
300,000
296,102 292,456
285,415
Fiberglass
252,362
246,681
250,000
200,000
150,000
129,054 132,765
122,511 121,923
115,533 118,278
100,000
50,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

11. Aluminum
350,000
300,000
250,000
200,000
150,000 118,278 129,054 132,765
115,533 122,511 121,923
100,000
50,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

12. Fiberglass
350,000
332,426
296,102 292,456
300,000 285,415
252,362 246,681
250,000
200,000
150,000
100,000
50,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

13. PWC VS Others (FG & AL)
500,000
450,000
PWC
Standard AL & FG
400,000
PWCs
155,093 112,613 94,455 83,936
350,000 73,170 71,649
300,000
250,000 301,767 334,244 301,703 296,955
292,866 327,055
200,000
Standard Aluminum and Fiberglass
150,000
100,000
50,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

14. Entry Level FG (16-19 FT)
60,000
57,119
55,756 56,195
52,095
50,000
43,041
40,759
40,000
30,000
20,000
10,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

15. Luxury FG (30-40)
12,000
10,701
9,942 9,782
10,000
9,053
8,323
8,000
7,339
6,000
4,000
2,000
0
1997 1998 1999 2000 2001 2002
Statistical Surveys The Industry Standard

16. Top Fiberglass Brands-Fiberglass
Sea Ray 9,769
Bayliner 9,754
Chaparral 4,695
Carolina Skiff 4,639
Glastron 4,283
Four Winns 4,176
Ranger 4,098
Pelican Int 3,476
Tracker 3,326
Triton 3,254
Leisure Life 3,252
Boston Whaler 3,068
Crownline 3,052
Sea-Doo 3,006
Godfrey 2,877
0 2,000 4,000 6,000 8,000 10,000 12,000
Statistical Surveys The Industry Standard

17. Top Aluminum Brands
Tracker 15,551
Lund 8,304
Alumacraft 7,910
Lowe 7,843
Crestliner 7,152
Godfrey 4,270
SmokerCraft 4,196
G3 4,087
Bennington Marine 4,058
Xpress 3,144
Fisher 3,048
Crest 2,269
Sylvan 2,195
Polar Kraft 2,153
Triton 2,151
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Statistical Surveys The Industry Standard

18. Top PWCs
Sea-Doo 32,117
Wave Runner 19,705
Jet Ski 7,475
Polaris PWC 6,837
Honda 2,680
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Statistical Surveys The Industry Standard

19. Recreational Vehicles
Statistical Surveys The Industry Standard

20. 20,000
18,000
Class C Motor Homes Vs. Luxury
16,237 Boats
15,532
16,000
Class C Motor Homes
14,000
13,468
12,000
Luxury Boats (30-40 FT)
11,133
10,000
10,187
9,426
8,000
2000 2001 2002
Statistical Surveys The Industry Standard

21. Boat vs. RV Trends (Total Units)
450,000
418,180
400,000 Boats
374,873
368,604
350,000
300,000
273,101 272,246
RVs
250,000
250,091
200,000
150,000
2000 2001 2002
Statistical Surveys The Industry Standard

22. Trends (Aluminum vs. Fiberglass)
Half Years through 2003
300,000
266,202
246,599 245,410 250,746
250,000
225,407
221,411
199,825
196,153
Total
200,000
173,444
165,500 168,387
148,036 143,647
130,792
150,000
Fiberglass
100,000 70,049 73,155 79,910 82,359 77,371
69,033
77,764
50,000 Aluminum
0
1997 1998 1999 2000 2001 2002 2003
Units Sold
Statistical Surveys The Industry Standard

23. Obstacles
• Competition for recreational time
• High cost of boating
• Crowded Facilities
• Quality Problems
Statistical Surveys The Industry Standard

24. io n
e t it
m p
C o
ty le
f e S
L i
Statistical Surveys The Industry Standard

25. High Cost
Statistical Surveys The Industry Standard

26. Crowded Facilities
Statistical Surveys The Industry Standard

27. Obstacles
• Competition for recreational time
• High cost of boating
• Crowded Facilities
• Quality Problems
Statistical Surveys The Industry Standard

28. The Positives
• Better Quality
• Better Warranties
• Better Service
• Quality Surveys
Statistical Surveys The Industry Standard

29. Accidents Declining
8.5
8
Fatalities /100,000 boats
7.5
7
6.5
6
Source: US Coast Guard
5.5
5
YEAR 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000
Statistical Surveys The Industry Standard

30. Lifetime Choice
Statistical Surveys The Industry Standard

31. Statistical Surveys The Industry Standard