For superintendents to be perceived as community leaders, they have to be actively involved in the right organizations. We will discuss how superintendents can impact community engagement and develop the strong community resources necessary for work-based learning and advocacy of college and career readiness for all. Come learn how you can be more effective as a true community leader.

1. #NAFNext2014

2. Superintendent’s Role as a
Community Leader
#NAFNext2014

3. Dr. Gabe Soumakian, Superintendent,
Oxnard Union High School District, Oxnard, CA
Dr. Kay Faulconer Boger, Director,
Ventura County Civic Alliance, Camarillo, CA
Deanna Hanson, Consultant to NAF,
Hanson Consulting Group, Sacramento, CA
Oxnard Union High School District & the communities of Oxnard,
Camarillo and Pt. Hueneme are recipients of a $6M grant CA Career
Pathways Trust Grant to increase community engagement and work
based learning for students and teachers
Presented by:
#NAFNext2014

4. Why
Work-
Based
Learning?
How Do
We Do It?
Who
Needs to
Be
Involved?

5. Awareness Exploration Preparation
• WBL Experiences
• Guest speakers
• Worksite tours
• Career Fairs
• Mentors with
business partners
• Career Experiences
• Individual student
plans
• Career interest
inventory
• College Experiences
• College Visits
** All integrated with NAF
curriculum & involving
business partners
• WBL Experiences
• Job Shadows
• Mock Interviews
• Informational
Interviews
• Career Experiences
• Community
planning project
• Industry
competition
• Resume
development
• Business dress,
behavior, etiquette
• College Experiences
• College Research
• WBL Experiences
• Paid Internship
• Virtual or school-
based enterprise
• Senior presentation
• Career Experiences
• Industry certificates
• Community
planning project
• Academy student
recruitment
• College Experiences
• College visit
• College research
• College application
Work-Based Learning Experiences (workbasedlearning.naf.org)

6. Academy for a Day:
Community Engagement

7. Business Education Intermediary

8. 8
© 2012 FSG
FSG.ORG
• Build a common understanding of the problem
• Provide strategic guidance to develop a common agenda
• Push critical thinking to address complex issues in innovative ways
• Ensure mutually reinforcing activities take place:
– Coordinate and facilitate communication and collaboration
– Convene partners and key external stakeholders
– Catalyze or incubate new initiatives or collaborations
– Provide technical assistance
– Create paths for, and recruit, new partners
– Seek opportunities for alignment with other efforts
• Collect, analyze, interpret, and report data
• Catalyze or develop shared measurement systems
• Provide technical assistance for building partners’ data capacity
• Build public will, consensus and commitment:
– Create a sense of urgency and articulate a call to action
– Support community member engagement activities
– Produce and manage external communications
• Advocate for an aligned policy agenda
• Mobilize and align public and private funding to support goals
Backbone Organizations Perform Six Key Functions
Backbone Activities
Guide Vision and Strategy
Support Aligned Activities
Establish Shared Measurement
Practices
Build Public Will
Advance Policy
Mobilize Funding

9. Bringing the Community Together

11. VCCA and the Three E’s
The Ventura County Civic Alliance promotes a
healthy and sustainable future for Ventura County
• Economy
• Environment
• Social Equity

12. Collaborating with Workforce &
Education

13. Hosting Impactful Events

14. Creating great things in our
Community

15. Intermediary
Community and Education Foundations
Business Partners
Post-Secondary Partners
Building & Sustaining Resources

16. The Superintendent
In Partnership with
Most Influential Business Leaders
Best Connected Organizations
Work Force Investment Board
Chambers of Commerce
Service Clubs
Youth Serving CBOs
Economic Development Agencies
Local Government Leaders
Foundations
County Office of Education & Local Colleges
Who Needs to Be Involved?

17. Oxnard Chamber of Commerce
Recognize as Business – Institution of the Year

18. Business Partner Responsibilities
• Form a strong collaboration, documented in a formal agreement, with secondary,
postsecondary, and any other community partners;
• Commit to provide all students an opportunity to participate in work-based learning,
including job shadowing, paid or unpaid internships, virtual and group experiences,
and paid part-time and/or summer employment;
• Keep the skills map for the industry/sector updated with job requirements and
competencies;
• Provide workplace visits, speakers, and mentors for students and externships for
teachers;
• Collaborate with district and postsecondary staff to align technical skills and
workplace competencies with curriculum, course offerings, and other resources; and
• Provide staff to work with the career pathways program and coordinate with the
school on the business partners’ behalf.

19. Wall-to-Wall Academy High School – Opens August 2015
Supported by Community and Business Partnerships
RANCHO CAMPANA HIGH SCHOOL
& PERFORMING ARTS CENTER

20. Study Question
Teachers: Tell Their Story Using Simple Graphics

21. Questions for you:
1. Do you Know What Your Employers/Community Want?
2. What are the Best Connected Organizations in Your
Community?
3. Who Are the Most Influential Leaders?
4. What Local Organizations Do Your Site Leaders &
Superintendent Belong to and Attend?
5. Which Community Organization Boards Include Your
Superintendent as a Member?
Questions for us?
Discussion

22. Final Thoughts
Don’t Forget to Leave Evaluations
(Were the Right People From Your District in Attendance at This Session?)