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3 Winning Lessons

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The document summarizes a conversation between Barry Libert, author of Barack, Inc., and Don Tapscott, author of Grown Up Digital. They discuss how the rise of social media and new technologies are changing business and how companies can leverage these tools to better engage with customers, especially younger generations entering the workforce. The authors provide three main ideas: 1) The world is changing as new technologies are embraced more widely 2) The future of business is social as people increasingly connect online 3) Companies should start experimenting with these new technologies to improve communication and collaboration.

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[object Object],[object Object],[object Object],Social Media for Business: 3 Winning Lessons www.mzinga.com l February 2009
The Authors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
Let’s go over a few logistics…
[object Object],[object Object],[object Object],… and the three big ideas we’ll be discussing
Idea #1 The World Is Changing
[object Object],[object Object],[object Object],Obama was:
The NetGen is: ,[object Object],[object Object],[object Object]
Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.
There are new ways to lead… ,[object Object],[object Object],[object Object],[object Object]
There are new ways to manage… "Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."
Idea #2 The Future of Business is Social
[object Object],[object Object],[object Object],Obama used social technologies to…
NetGeners do too. ,[object Object],[object Object],[object Object]
Idea #3 Getting Started
Let’s consider think through some options…
[object Object],[object Object]
Or start investing in: ,[object Object],[object Object],[object Object]
“ It’s about all of us.” -Barack Obama It’s not about you.
Any Questions?
Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com
Thank You! Barry Libert Twitter: blibert www.barackinc.com www.mzinga.com Don Tapscott Twitter: @dtapscott www.grownupdigital.com www.ngenera.com ,[object Object],[object Object],[object Object],[object Object]
Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh

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3 Winning Lessons

  • 1.
  • 2.
  • 3. Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
  • 4. Let’s go over a few logistics…
  • 5.
  • 6. Idea #1 The World Is Changing
  • 7.
  • 8.
  • 9. Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.
  • 10.
  • 11. There are new ways to manage… "Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."
  • 12. Idea #2 The Future of Business is Social
  • 13.
  • 14.
  • 15. Idea #3 Getting Started
  • 16. Let’s consider think through some options…
  • 17.
  • 18.
  • 19. “ It’s about all of us.” -Barack Obama It’s not about you.
  • 21. Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com
  • 22.
  • 23. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh