A beginner's guide to SEO and how to make the most of your online budget

1. January 25,
2012
SEO 101
What you need to know to
get on Google’s good side
Copyright Mass Media Marketing 2012

2. January 25, 2012
SEO = search engine
optimization
But what exactly is SEO??
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3. 3 January 25, 2012
Before we answer that
It’s important to know what SEO is NOT…
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4. 4 January 25, 2012
SEO is not:
1. magic
2. a money pit
3. just for the “big guys”
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5. 5 January 25, 2012
SEO is: how Google ranks your
presence online
Think of it as Google has a well-kept
secret formula (algorithm)
“The Google of Oz” to rank websites by how
relevant they are to what
with a wizard behind people are searching for.
a wall.
This top secret process
weeds out fake sites,
spammers and yes, even
legitimate businesses with
very little presence or
interaction online.
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6. 6 January 25, 2012
SEO is many things
It’s all about creating a relevant and
credible online presence to help you:
1. stand out against your competition
2. get more local business
3. drive qualified traffic to your site
4. build your brand
5. make you more money online
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7. 7 January 25, 2012
What are the chances your
[fill in the blank] is an SEO expert?
 neighbour Answer:
 friend of a friend
Slim to none
 developer
 designer
 cousin’s
(unemployed)
ex-boyfriend’s
barista’s brother-in-
law’s neighbour
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8. 8 January 25, 2012
 onpage and
offpage SEO
 inbound,
authoritative links
 social media
mentions
 landing page
elements SEO has evolved
 lots of fresh and It’s not just meta tags and other
geek-speak thingies anymore.
unique content
 video and more
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9. 9 January 25, 2012
White hat vs. Black hat SEO
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10. 10 January 25, 2012
Black hat SEO White hat SEO
 breaks rules  isholistic
 is unethical  organic
 gets results fast…
 gets results that last!
 then your site can be
banned and shut
down, leaving you in
a worse position. (i.e.
JC Penny… Google it)
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11. 11 January 25, 2012
How does your SEO strategy
stack up?
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12. 12 January 25, 2012
Take the quiz
 Are you getting the results you want?
 Are you getting your money’s worth?
 Do you know what impression you’re
making online?
If you answered no to any of these
questions…
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13. 13 January 25, 2012
You should find out if you’re
on Google’s good side.
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14. 14 January 25, 2012
Get an SEO audit
Learn how Google is ranking your presence and
if your site can be improved to generate more
calls, leads, sales, etc.
 basic SEO Audit: $200
 Social Media Audit: $200
 SEO & Social Media Audit: $375
 SEO & Website Audit: $500
We are Google Analytics Certified social media
experts with 20+ years’ digital marketing expertise.
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15. 15 January 25, 2012
SEO is a marketing strategy
with results you can measure
Two things to think about:
1. Google changes its SEO algorithm all the
time. This means an ongoing SEO
maintenance will keep you on top.
2. ½ page Yellow Pages ad costs $15,000
per year. (And when was the last time
you used the Yellow Pages to find a
business?)
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16. 16 January 25, 2012
SEO packages:
Get one of our SEO Audits and get a discount off any Mass
Media Marketing SEO package from $50-$200
(with 6-month commitment).
• Business Level $825 set up + $180/month
• Management Level $1,126 set up + $225/month
• Executive Level $1,800 set up + $450/month
We’ll make you shine online.
Call us at 604-707-9470
Email: connect@massmediamarketing.ca
www.massmediamarketing.ca