Brief tutorial on keyword searching

1. Keyword
Searching
A BRIEF tutorial

2. What is a Keyword
According to Google (the search giant):
A keyword is any word or short phrase that
describes a website topic or page. - The
more a keyword is used by searchers and
websites the more attraction power it has.

3. Creating Keywords
• Think of similar terms- use a thesaurus
o For food--cuisine, diet, meals
• Combine different terms
o Italian Cuisine; Italian diet; Italian daily meals
• Let your results guide your search

4. Combining Keywords
Boolean Logic:
AND-- only if also
OR--either word
NOT-- do not include