This deck is an aggregation of interesting consumer behaviour data that I have been collecting. Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/ For more, see: www.mypublicbrand.com www.http://tonyhackett.brandyourself.com/

1. Consumer Trends in Australia
27 September, 2011
Tony Hackett
Blog: http://www.mypublicbrand.com/
Email: tonyhackett@mypublicbrand.com
Twitter: https://twitter.com/#!/MyPublicBrand
LinkedIn: ttp://www.linkedin.com/in/mrtonyhackett
Facebook: https://www.facebook.com/mypublicbrand?sk=wall
Google+: https://plus.google.com/u/0/b/109841685099483397637/109841685099483397637/posts

2. Table of Contents (1/2 )
 Executive Summary 4
 Consumer Behavior Of Australian Consumers- An Overview 5
 Online Pre-purchase Research 7
 Multichannel Behavior 8
 The In-store Experience … kiosks 9
 Online Shopping 10
 Mobile commerce 11
 6 Multi-channel, Shopper Archetypes 12
 Busy Consumer: Implications 13
 The Rise of Social Media 15
 Social Media User Demographics 16
 Social Media User Segments 17
 Social Retailing 18
 Key Findings for the Consumer Behavior for Online Retail- Australia 20
 Banking Habits 22

3. Table of Contents(2/2)
 Marketing of Debt 23
 Community Attitude towards Big Banks 24
 Consumer Behavior on Making Payments in Australia 26
 The evolution of Payment Patterns 27
 Payments by Cards 28
 Shopping Behavior in Australia 30
 Private Health Insurance in Australia- A snap shot 32
 Growth Of PayPal in Australia 34
 PayPal-Statistics in Australia 35
 Opportunities for PayPal 36
 Customer Expectations 38
 Key Trends for Online Retail-Australia 39
 Online Retailers in response to Consumer's Expectation 40
 Amazon in Australia 42
 Some Facts Amazon 43

4. Executive Summary
• The Report contains the consumer behaviour which
• The consumer behaviour has evolved and they look for gaining greater value for the money spent. They
are looking for reliable and trusted brands and they are adopting sustainable living and conscious
purchasing practices.
• The Social media is being capitalized in most of the sectors to attain the customer attention and expand
their reach.
• Facebook and Twitter are the two most reported social media platforms being used, with Facebook
leading the way. Almost half of all retailers (48 %) said they looked to communicate with customers via
Facebook, and 29.2 per cent have communicated with customers in 140 characters or less via Twitter
as of 2010.
• PayPal has seen a considerable growth in Australia. The prime concern for the user while doing an
online purchase is the security concerns. Consumers are hesitant to share their credit card details with
the merchant and Pay Pal solves this problem. Even the online shopping giant Amazon is looking for a
big time expansion in Australia because of the immense potential in the eCommerce there.
• Consumers expect secure and engaging retailing experience even while and after making a purchase
hence retailers need to think of strategies to achieve consumer.

5. Consumer Behavior Of Australian Consumers-
An Overview
Confidence of Consumers
Consumers spending
impacted by global economic Consumers more inquisitive,
extremely
uncertainty, rising interest cynical, demanding, and
carefully, considering value
rates, higher fuel prices = unpredictable.
for money.
increased costs of living.
Adopting more convenient
Being comfortable in reliable Seeking more engaging retail
shopping methods and
and trusted brands. experiences.
channels.
Interacting with other Adopting sustainable living
Purchasing locally grown
consumers through new and conscious purchasing
and manufactured products
forms of media. practices.
Source: www.buseco.monash.edu

6. Busy Consumer &
Digital Consumer

7. Online Pre-Purchase Research
Those that
spent more
Up to 50% of
Australians than three
search online hours
Growth linked prior to researching
to technological purchasing in- online (11%),
advancement store. spent
and smart- significantly
Ranked as phone devices. Of these 89%
the most spent up to 3 more when
important pre- hours purchasing.
purchase researching the
information product
Internet source due to category online
has a „ease of prior to
permanent comparison”. purchase.
role in
consumer
pre-
purchase
information
search.

8. Multichannel Behaviour
Consumers increasingly engaging with brands through multiple touch points.
86% of US and UK consumers use two or more channels to search for and purchase products
(Burnett Group, 2010)
Multi-Channel consumers are more valuable!
Consumers spend up to 10 times more which generate 25 to 50% more profit, Consumers
demonstrate greater loyalty.
Different shopping channels bring distinct value at different stages of the shopping process.
Catalogues and Internet have become a popular shopping combination. 80% of shoppers browse
catalogues before ordering online.

9. The In-store Experience … kiosks
Interactive, stand-alone units that enable users to ,serve themselves‟
Minimize loss of customers to the Internet, while boosting sales and service and cutting
operating costs within the store
Consumer appeal due to speed, convenience and a matched flow of information on the
Internet.
Service kiosk transactions surpassed US$775 billion in 2009.Projected to reach US$1.3
trillion in 2013.
Savvy retailers going a step further by equipping staff with hand-held PDAs that give access to product
information, capture customer feedback, enable comparisons and provide information about stock
availability.

10. Online Shopping
Some of them as per survey are:
To get better value(68% of
Growth outpaces traditional retail Attraction lies in immediacy and respondents), To avoid
channels -up to 4-5 times faster. convenience. crowds(65%),To avoid
queuing(48%) , To have access to a
wider range of products (46%).
Over 85% of the world's online
population has used the Internet to 79% of Australians shop online,83% Australian online sales reached
make a purchase -up 40% from two will do so in the next year. $18.6 billion in 2009
years ago.
It is forecasted to reach $23.4
billion by 2014 (IBIS World, 2010).

11. Mobile commerce
In 2009, more than 25% of
Australians accessed
1.2 billion people globally mobile Internet.25% use
will use mobile commerce mobile banking and 12%
Mobile phones, smart applications by the end of order goods and
They provide opportunity to
phones and PDAs 2012. Australian mobile services,41% users look for
merge mobility, the web and
increasingly help customers market was worth $3.3 information on products and
stores.
perform daily tasks. million in 2008; and is services.36% look for
anticipated to reach $4.1 suppliers of products and
million by 2013. services. Over 60% would
like to purchase more
through their mobile phone.
Source: www.salmat.com.au

12. 6 Multi-channel,Shopper Archetypes
„Strategic Savers‟
„Efficient
‐greatest level of
Sprinters‟‐don't
research, emphas
enjoy the
is on finding the
shopping
best price (29%)
process,
functional
shoppers (13%).
„Dollar „Quality Devotees‟
Defaulters‟‐diseng ‐focus on
aged, use price to quality, loyal to
make quick brand the brands that
decisions (13%) deliver it (16%)
„Savvy „Opportunistic
Passionistas‟‐w Adventurers‟‐love
ho enjoy to shop and enjoy
shopping, have the thrill of
emotional hunting for
connections to bargains and
the shopping great deals (15%)
experience (14%)

13. Busy Consumer: Implications
Cost effective convenience is a major consumer concern.
These days it is addressed by the retail offer, from store layout to product design and
packaging. Consumers are seeking multiple shopping channels to streamline and simplify
shopping.
However, Inconsistencies across channels can result in lost customers and revenue, while
positive experiences can deliver customer loyalty and profit.
Mobile phones is a fast growing channel. There has been a rapid growth in online shopping;
61% of consumers say retailers need to offer more flexible online services. Consumers pre-
purchase research online means information on the Internet must be relevant, up to date and
easily accessible.

14. Digital Consumers

15. The Rise of Social Media
Shift from mass media to
67% are more likely to social media, social media 86% of Australian Internet
purchase more based on can take many forms. shoppers look to fellow
recommendations from Internet users for opinions
people in a community in and information about
which they actively products, services and
participate brands
73% agree "people like me"
46% value product
are the most trusted
recommendations from
sources when making a
friends
purchase
74% are influenced by the 85% share information about
opinions of others in making their purchases with people
buying decisions, they know

16. Implications for
Retailers

17. Social Media User Demographics
Although a core
Women aged over group, not only
55 are the fastest young
growing consumers...
demographic!
7% aged 13 to 17 36% aged 35 to 54
years years
16% aged 18 to 24 34% aged 25 to 34
years years

18. Social Media User Segments
Creators 13%
• Publish Webpage
• Publish or maintain Blog
• Upload video or sites like YouTube
Critics 19%
Comment on Blogs
• Post Ratings & Reviews
Collectors 15%
• Use RSS
• Tag Web Pages
Joiners
•Use Social networking Sites

19. Social Retailing
“Shopping meets social networks ”.
Following are the observations from ForeSee Results 2010 Social
Media Report of (US),:
56% of shoppers who interact with social media websites have elected to “friend” or
“follow” or “subscribe” to a retailer.
More than 50% of online shoppers use Facebook, and of those online shoppers who
engage in social media, more than 80% use Facebook. 49% of respondents who “friend”
or “follow” companies through social media do so to learn about special deals and
options ,45% of users do it to learn about products,5% use social media primarily for
customer support.
However, 60% of retailers do not have a presence on a social networks…85% of Gen Y
shoppers participate in social networking (Price Grabber, 2010)

20. Findings for the Consumer Behaviour for Online
Retail- Australia
Consumers
expect
retailers to
interact with
them with a Consumers
Consumer consistent are spending Satisfaction
behavior is message more time is the key
changing... across the researching driver of
faster than it full breadth their brand
ever has. of media purchases loyalty.
Multi- consumers Catalogue
channel are seeking &online are
outperforms more the dominant
single- engaging research
channel experiences tool, reviews
every time (both in and and ratings
out of store) are the most
trusted
source of
information.

22. Banking Habits- Research Data of 2010
• The nature and structure of the banking sector depends to a large
degree on the individual decisions of millions of Australians about
Banking 18-34 35-54 55+ Total
which institutions to trust with their financial affairs.
Institutions/Age
• The information presented beside is drawn from a survey of 1,360
One of the big 4 76.4 % 71.7% 60.8% 69.6
adults conducted by The Australia Institute in March 2010.
banks
• As Table 1 shows, survey respondents reflected the profile of the
Another Bank 14.8% 13.8% 13.8% 14.1%
retail banking market, with most respondents (70 %) saying they did
most of their banking with one of the big four banks. 14% reported A Credit Union 6.8% 13.3% 24.1% 14.8%
using another bank, while another 15 % banked with a credit union.
Other 1.9% 1.2% 1.4% 1.5%
Younger people (76 %of 18 to 24 year olds) were more likely to bank
with one of the big four than older people (61 % of those over 55 Total 100% 100% 100 % 100%
years).
• Respondents who banked with one of the big four were asked Base = 1,360 Respondents
whether they had ever considered switching to another bank (not
one of the big four) or a credit union. Roughly half (49 %) had
considered switching to another bank, while 41 % had considered
switching to a credit union; together, 57 % had considered switching
to one or the other. Viewed another way, fully 43 % of people Source: Research by The Australia Institute 2010 by Josh Fear,
Richard Denniss and David Richardson
banking with one of the big four have never considered switching to
a smaller bank or credit union.

23. Marketing of Debt
As per the survey, 2 in 3 respondents (66
%) reported receiving an unsolicited offer While people on higher incomes were more
for a new credit card in the past 12 Such unsolicited offers, which can come likely to receive such offers, the marketing
months, while one in two (49 %) had by post, by email, in a bank branch and of debt among people on low incomes is
received an unsolicited offer to increase even in a public place such as a shopping clearly widespread. For example, one in
their credit card limit. centre, were by no means restricted to three people in low-income households had
36 % had received an offer for a personal those on substantial incomes. received an offer of a personal loan in the
loan, and 18 % had an offer to increase past year without seeking one out.
the available credit on their home loan.
Source: Research by The Australia Institute 2010 & Reserve Bank of Australia

24. Community Attitude towards Big Banks
Survey findings indicate that most Australians do not believe that the highly concentrated structure of the banking market is desirable. 72
% agreed that the big four banks in Australia have too much market power, while only 13 % disagreed. People who did their banking with
a smaller bank or credit union were more likely to believe that the big four have too much market power.
The survey also asked respondents for their views on whether its profits affect how „safe‟ a bank is. 19 % said that it is safer to deposit
money with a bank with bigger profits, while 4 % said that a bank with smaller profits is safer. Most respondents (=67 % said neither—
profits make no difference to how safe a bank is.
Younger people were much more likely to believe that a bank with big profits is safer. People who banked with one of the big four were
also more likely to hold this view, suggesting that perceived „safety‟ is a factor in their choice of financial institution.
Among those who banked with one of the big four, respondents who had never considered switching to a smaller bank or credit union
were more likely to believe that bigger profits equal more safety than those who had considered switching. Around a quarter of big-four
customers apparently do not interpret recent bank profits as evidence of overcharging; on the contrary, they see such profits as evidence
they have chosen a „safe‟ bank for their funds.
Source: Research by The Australia Institute 2010

25. Consumer behaviour towards the Mode of Payment

26. Consumer Behaviour on Making Payments in
Australia
Transactions up to $50 accounted for around
three-quarters of the number of payments in
2010, but only one-fifth of the value of
payments. By contrast, only 0.1 % of
transactions were more than $5 000, but they
accounted for more than one-fifth of the
value of payments.
Given this, it is not surprising that cash
continues to be the most widely used
payment method in Australia, accounting for
62 % of all payments made by Australian
consumers.
Cards are the dominant payment method
used for mid-sized transactions and are the
second most frequently used payment
method for all payments. BPAY,
internet/telephone banking and cheque are
important payment methods for higher-value
transactions (particularly those above $500),
although these payment methods
collectively account for less than 10 per cent
of the number of payments.
Roy Morgan Research in December and November 2010

27. The evolution of Payment Patterns
Card payments are responsible for the bulk of this shift
away from using cash for low-value payments: card
payments accounted for around 24 per cent of payments
Although the broad patterns under $50 in 2010, up from 19 per cent in 2007. To a
of payment behavior have lesser extent there has also been some substitution to
remained unchanged, the other electronic forms of payment, such as BPAY; the
use of different payment industry with the largest decline in cash use was
methods has evolved to household bills, where „paperless‟ billing, which
some degree in the period encourages electronic payment, has been promoted
between surveys. increasingly in recent years.
Most noticeably, the relative
use of cash declined.
Although the average use
of cash actually increased
slightly between survey
periods, the increase was
less than for other payment
methods .Therefore, the
share of cash use in the
total number of payments
decreased from 70 % in
2007 to 64 % in 2010 .
Roy Morgan Research in December and November 2010

28. Payments by Cards
By contrast, growth in the use of
credit cards has been subdued
over the past three years. One
reason for this preference for However, consumers have
As per the Survey there has been
debit cards may be the increased become better at avoiding credit
relative decline in cash use. The Within debit cards, growth was
prevalence of surcharging on card surcharges, in part by using
average number of card particularly strong for payments
credit card transactions between payment methods that do not
payments made by each on MasterCard/Visa debit cards.
survey periods. attract surcharges. Indeed, the
respondent in a week increased This likely reflects the wider
The Reserve Bank first introduced proportion of payments on which
from around 3.5 payments to 4.8 issuance of these cards by the
reforms to remove surcharging consumers actually paid a
payments. This was largely driven major banks in the period
restrictions in 2003, leading to a surcharge remained virtually
by strong growth in the use of following the first survey.
steady increase in surcharging by unchanged between the studies,
debit cards.
merchants over time. This has at around 5 per cent.
resulted in a greater prevalence of
surcharging merchants in 2010,
compared with 2007.
Roy Morgan Research in December and November 2010

29. Shopping Behaviour in Australia

30. Shopping Behaviour in Australia
Australian Shoppers, especially those aged under 30 and with a credit card, are sending $4.2 billion a year
to overseas online retailers, robbing local bricks-and-mortar shops of business.
On the consumer side, bank surveys have shown that this trend is facilitated mainly by two important
developments. First is the enhanced security of online payments. A recent PayPal survey reports that in the
early days, 95 % of internet shoppers expressed strong reservations about the safety of online transactions.
More advanced payment technologies have, however, recently increased consumer confidence in making
online purchases. Second is access to credit cards and other forms of online payment. Research shows that
more than half of internet sales are finalized using credit cards.
In the economic literature, there are formal models of consumption behavior that have been used to explain
this trend towards increased internet consumption. First of these is the Transaction Cost Economic (TCE)
model, which basically says that a transaction subject will choose one form of transaction channel instead of
others because of lower transaction costs. Applied to internet shopping, which is essentially a choice
between the internet and traditional stores, consumers are thought to choose the internet channel because
of the lower transaction costs. Lower transaction costs necessarily includes the money costs of the good or
service purchased but also refers to convenience gained by the purchaser in the process.
The second model is the standard economic model of competition, and clearly complements the TCE
explanation. The internet acts mainly as a mechanism that reduces consumers' costs of acquiring
information about products and prices. Before the online age, someone looking to buy a fridge, say, might
have gone into one or two local shops — and perhaps rung a few more — to compare prices. The web,
however, makes it easy to gather more information.
Source: education.theage.com.au/cmspage.php?intid=152

31. Health Insurance-Some
Insights

32. Private Health Insurance in Australia- A snap shot
Private health insurance plays an important part in delivering
Australians access to world-class care. Last year private health funds
paid $12.4 billion in benefits towards the healthcare of the 11.7
million Australians with private health cover.
By proposing to means-test the 30% Rebate, the Minister for Health
and Ageing will make healthcare less affordable for all
Australians, and by her own admission, add more pressure to our
public hospitals.
The Minister‟s press release of today fails to point out that the
estimates of the effect of the Medicare Levy Surcharge changes on
private health membership were based on the original 2008 Budget
proposal, which was altered significantly in the Senate in October
2008.
The Minister herself at the time of the altered legislation passing said
“the projection of the number of people from Treasury that will drop
out of health insurance is just under half a million, 492,000 people”.
The Minister is being deliberately misleading in what she is choosing
to tell Australian health consumers about those changes then and
what will happen to our health system if the means-testing legislation
is approved by the Parliament.
www.ahia.org.au/news/media_releases/“no-minister of May 2011

33. PayPal-Growth in
Australian market

34. Growth Of PayPal in Australia
PayPal in Australia has over 3 Million active users and over 30,000 Australian businesses as of 2010 now using
PayPal as a secure way to send and receive money online. PayPal is capitalizing on the growing Australian
eCommerce market with the number of customer registrations growing more than 25% in the last calendar year.
The total payment volume for PayPal in 2009 was almost US$2 billion, an increase of 32 per cent from 2008,
demonstrating rapid growth as consumers and businesses seek fast, safe and secure ways to shop online.
In addition to domestic growth, PayPal has enjoyed a growth in cross border sales. The recent rise in the
Australian dollar has brought about a year on year increase of 32 % in cross border payments as
Australians seek bargains and choice from overseas, and take advantage of the strong dollar.
Conversely, PayPal opens the door to Australian businesses seeking opportunities to sell products or
services to overseas markets. With more than 84 million active accounts in 190 markets and 24
currencies, PayPal enables global eCommerce.
Jonathan Reid, Director, MyCatwalk.com, an online Aussie fashion boutique and PayPal merchant commented:
"Building revenue from overseas is critical to our business and PayPal has definitely helped us to grow our business
abroad.
Over the past 5 years, several factors have been responsible for the slower uptake of e-tail amongst Australian
consumers. While the cost of shipping, long delivery times and uncertainty around returns policies have prevented
some consumers from shopping online, concerns around the security of transactions remains the top concern to
consumers shopping online today.
James Stevens, CEO and Founder, Roses Only, one of Pay Pal's first merchant partners in Australia, commented:
"We integrated PayPal the minute it was available in Australia. Delivering a gifting service, it is critical that our
customers feel confident that their payment is secure.
Source: http://www.paypal-education.com.au/media/news_22042010.html

35. PayPal-Statistics in Australia
Approximately 50% of PayPal's
Australian transactions are related to PayPal is fast growing and some of
eBay purchases. the compelling reasons are:
"Travel sites have very much It provides a way of paying without
benefited from PayPal," said Frerk- sharing credit card details with the
Malte Feller, Managing Director of vendor (even if the payment is
PayPal Australia, for example by actually coming from a credit card),
making it easier for people to book reducing the security exposure.
from overseas.
While consumers are more than
ready for e-commerce, but retailers
have lagged. The range of goods
It is simply easier to make a PayPal
available is not very impressive
transaction than it is to enter a 16-digit
(where are the fashion, house and
card number, expiry date, security
garden, and sports goods? he
code and cardholder's name.
pondered), "and the prices aren't
very attractive" especially when
shipping is extra.
Source: http://www.itwire.com/it-industry-news/development/38516-paypal-australia-sees-growth-in-mobility?start=1

36. Opportunities for PayPal
The PayPal report, which was conducted by Forrester Research and
Leading Edge, reveals that despite Australians' slow approach to
The other area showing promise for PayPal eCommerce, online retail is a booming market with turnover expected
is mobile transactions. The company has to reach $36.81 billion per annum by 2013.
provides an API allowing developers to
embed payments into apps for the iPhone, Travel and groceries remain the largest two
Blackberry, Android and other platforms, online markets, taking up $4.9 billion this year,
and Feller thinks this will be used in ways followed by appliances and home
"we haven't imagined yet. improvement, set to reach $2.6 billion this
year. Other major categories include computer
tech at $2.5 billion and apparel at $1.4 billion.
In fact, 38% of respondents said competition
(2009)
from low-cost online retailers would be the
biggest threat to profitability, especially
those overseas. A separate 32% claimed a
PayPal also warns that dedicated
lack of skilled staff will hurt, followed by 25%
eCommerce stores and Multichannel
who claimed the price and performance of
retailers are suffering from some big issues
marketing would be harmful. About 20%
including the high price of postage and
said logistics and delivery issues would hurt
content management, resulting in lower
profitability.
inventories than bricks-and-mortar stores.
Source: http://www.mypaymentsolutions.com/2010/11/online-retailers-urged-fix-logistics-problems-australian-ecommerce/ &
http://www.itwire.com/it-industry-news/development/38516-paypal-australia-sees-growth-in-mobility?start=2

37. Retailing-Some Facts & Strategies

38. Customer Expectations
Retailers want their brand name to engender positive feelings among the general public. In a crowded, competitive
and increasingly global market place, differentiation is becoming vital.
Across the study the quality of customer service is highlighted as a driver of customers that does not focus on price,
closely followed by after purchase service. Store location and in-store merchandising are also recognized as having
significant impact.
“Customer service is critical as customers return as they know they will be given one-on-one help compared to that
of other stores.” one retailer said.
Facebook and Twitter are the two most reported social media platforms being used, with Facebook leading the way.
Almost half of all retailers (48 %) said they looked to communicate with customers via Facebook, and 29.2 per cent
have communicated with customers in 140 characters or less via Twitter.
Customers rate their retailing experience on certain parameters. They are: Quality of Customer Service while
purchase, Quality of Customer Service after sales, Store location, In-store merchandising and other displays, Store
design and fit-out, Window display .
Source: http://www.businessofretail.com.au/2011_Report/public/pdf/2011_report.pdf

39. Key Trends for Online Retail-Australia
The biggest one by
far is the growth of
mobiles, for
accessing the
internet and buying
products.
The second is the
use of social
media, so people
referring to friends
and family when
talking about
brands and The third is the integration of
products." digital into traditional
retailing. So things like
interactive store
experiences, bringing
technology into the
traditional retailing
environment
Source: fetchoscaraccessories.bigcartel.com/why-shop-online

40. Online Retailers response to Consumer's Expectation
Retailers need to make efforts in order to bring many customers online. They also need to enhance the shopping
experience of customers. There are certain areas where the retailers and online marketers need to focus. They are:
The confidence between a consumer and an online site has to be built. One needs to give consumers the confidence
to buy online when they can't touch the product or can't see it.“Eg usage of high quality photos, making sure the retail
experience is a high value experience.
Online retailers need to start filling their sites with ways to communicate with friends and family through social
networks. One needs to be offering the possibility to rate and review products, and consumers should be allowed to
share your products on social networks.
The third and final piece of advice is around convenience, which feeds back into the growth mobiles and smart
phones. "You need to allow that people can buy your products anywhere, at any time," Stephen Foxworthy says. This
is especially important given the dollar is now at parity and people are looking at buying overseas.
Source: Forrester Research and Leading Edge, Comments by Reactive strategy director Stephen Foxworthy
http://www.smarttechnology.com.au/blog20101125ecommerce-sales-heads-27-billion-2010

41. Amazon in Australia
As online sales soar in Australia, US operator Amazon says that their
Australian business has increased "significantly" in 2010 has reported a
51% increase in sales to $9.91 billion.
On the downside, profits fell 8 percent to $191 million in the second
quarter due to additional investments in infrastructure.
Amazon did not give specific details about sales of its Kindle e-readers in
Australia, but Amazon CEO Jeff Bezos did say the $139 Kindle 3G version
with Special Offers - a version of the Kindle released during the quarter
that is subsidized with ads - is now its top-selling Kindle device.
Jeff Bezos said that "low prices, expanding selection and innovation"
drove the company's second-quarter growth.
This growth means Amazon must keep investing in operations expansions and
upgrades along with moves into overseas countries like Australia and India, in order
to support the proliferation of its online retail business. to rise. Overall, operating
expenses rose 54 % to $9.71 billion.
Source: http://www.smarthouse.com.au/iPods_And_Portable_Players/Industry/K5G9B2X7

42. Some Facts -Amazon
Amazon. COM has also
Customers have been taking
completely turned around the
unfair advantage of the
fashion purveyor, by setting
strong Australian dollar and
up a members only
Online shopping giant Amazon. As the materials are shipped have directed themselves
website, Myhabit.com which
Com has decided to expand into in Australia from other towards online shopping.
offers to its customers
Australia. Amazon‟s web services countries, buyers in Australia This in turn has an adverse
international brands such as
are ready to start operating from have to pay a little extra. effect on the local retailers. In
Dolce and Gabana. A lot of
a local data centre by early next However, many complaints the month of July Amazon.
the products purchased via
year to meet the needs of have not been made COM has also taken over
Myhabit.com are available on
enterprise and government regarding this due to the Britain‟s Book Depository,
a 60% discount, the website
clients. strong domestic currency. which is really popular
offers shipping and delivery
amongst Australian book
in more than 50 countries
lovers as it offers
including Australia for only
considerably lower .
USD 15 flat rate
Source: thecourierpigeon.com.au/amazon-coming-to-australia/852198/

43. Bibliography
1. The Research facts by Australian Centre for
Research Studies-2010.
2. Retail World Management & Technology.
3. Online Retailer
4. CeBIT Australia.
5. Nielsen.
6. eTail2010
7. Reserve Bank of Australia.
8. Australia Institute Research Facts-2010
9. Forrester Research and Leading Edge
10.Smart Technology Australia
11.www.businessofretail.com

44. Disclaimer
“The information contained in this document that includes text, graphics and links, are provided on an
“as-is”, "with all faults" and "as available" basis and are without warranty of any kind. While I depend
on sources that are believed to be reliable, it cannot rule out errors in judgment or application. The
document is intended for “information” and “general guidance” purposes only.”
“Investment decisions and/or other decisions based on the conclusions and potential strategies
mentioned in the document are not necessarily endorsed by My Public Brand Inc. My Public Brand
Inc does not represent or warrant that the information provided is accurate, complete or current and
will not be held liable for any damages of any kind arising from the use of this information.”

45. Consumer Trends in Australia
September 27th, 2011
Tony Hackett
Blog: http://www.mypublicbrand.com/
Email: tonyhackett@mypublicbrand.com
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