2. INTRODUCTION
•Today in a highly evolving digital world, brick and mortar retail still constitutes for over 90%
of all commerce in local markets.
•While everyone is scrambling to get onto a handful of ecommerce sites our belief still lies in
the brick and mortar and we want to grow this space digitally by combining the online with
the offline using innovative solutions.
•The goal and mission of MPC is to work with retailers to build loyalty by rewarding
consumers for every purchase they make and help consumers to increase their purchasing
power and need fulfilment by ensuring they get value for the money they spend.
“An umbrella loyalty program allowing users to earn points from their
everyday spending”
Thus the conception of MyPopCoins is...
3. Get Visible to your Customers
Loyalty
Cashback
Encourage customers
to visit your outlet by
giving loyalty points
on every purchase
Create
Campaigns/ Deals
Create Offers & Deals
Acquire New Users
Build your CRM
Targeted
Promotion
Get Visible
Digitally
Increase your
outlet’s footfall
All Payments
will be done at
Outlets only
Campaign
Management tool
(MPC Dashboard)
4. Indian Food & Restaurant Industry
•Indian Food & Restaurant Industry is valued at Rs 2,09,466 crore in 2014.
•The average rate of growth during the past four years is 22 per cent per annum.
•It is expected to take Indian Food & Restaurant Industry to Rs 6,90,672 crore by
2020.
Source : www.indiaretailing.com
5. Digital Visibility for Restaurants
Today, an online presence is an absolute must-have for restaurant owners, no matter what size their establishment
is!
Areas of online marketing where every restaurant can find its flavor-
• Online deals-
Deals and special offers represent 37 % of restaurant visits influenced by online marketing activities
• Search, display & directory marketing-
Restaurant listings in online directories return more location-based visits to your website.
• Mobile marketing-
53 % of the customers and potential customers have smartphones.
• Voice
Getting enquiry about different food joints through call centre
6. Indian Apparel Industry
•The Apparel Industry in India is one of the leading apparel industries in the world.
•The domestic textile and apparel market in India is worth $58 billion and has the potential to grow at a CAG of 9 per cent, to
reach $141 billion by 2021.
•Majority of the brands are available as either exclusive or multi-brand stores present in Shopping Malls .
Source : articles.economictimes.indiatimes.com
7. Digital Visibility for Apparel & Fashion Industry
The areas of online marketing where every store, every boutique can find its flavor-
Online deals- Deals and special offers represent 37 % of visits influenced by online marketing activities
Search, display & directory marketing- Store/Boutique listings in online directories return more location-based
visits to your website.
Mobile marketing- 53 % of the customers and potential customers have smartphones in their pockets, purses and
hand.
Social media- Customers are already using social media!
8. Indian Wellness Industry
In India, wellness is a concept which has been in vogue since ancient times.
With the progress of time, wellness as a concept has taken up a multi-dimensional definition, with focus on health, nutrition
and relaxation.
Wellness comprises of the following 5 segments-
9. Digital Visibility for Wellness Industry
India’s wellness market is estimated at Rs 490 billion,
and wellness services alone comprise 40% of the
market. Additionally, the industry is expected to grow
by 20-30%
Highly influenced by the global demand of organic
personal care products, which was over $7.6 billion
(approx Rs 50,000 crore) in 2012 and is expected to
reach $13.2 billion (approx Rs 80,000 crore) by 2018,
growing at a CAGR of 9.6 per cent from 2012 to 2018
Online deals- Deals and special offers represent vital
of visits influenced by online marketing activities
Mobile marketing- 53 % of the customers and
potential customers have smartphones in their
pockets, purses and hand.
Social media- Customers are already using social
media!
Source : Franchise India (wellness)
10. COMPARISION BETWEEN USER’S COMFORT & DISCOMFORT
USER’s DISCOMFORTS IN ONLINE PURCHASE USER’s COMFORT IN RETAIL OUTETS
Dishonest &
Unreliable
29%
Hassel for
returning
goods
25%
Credit Card
Misuse
24%
Tangibility
22%
Easier/cheaper
returns, 6.50%
Save on
shipping,
14.40%
Worried
about
privacy,
16.90%
Instant
gratification,
29.90%
See or feel
item in
person,
30.80%
Other, 1.50%
11. TRADITIONAL LOYALTY PROGRAM Vs MPC DIGITAL LOYALTY PROGRAM
PLASTIC CARDS SMART PHONES
• Most Loyalty Programs require plastic cards.
• Lot of cost involved.
• Card can be lost/ forgotten
•MPC utilize consumer mobile phone as their loyalty card.
• Universal program.
• Access on mobile phone
• No cost for retail partner.
POS MPC DASHBOARD
• Cost involved to buy machine.
• Heavy yet regular maintenance cost.
• Special trained employees required.
• Unique Dashboard
• Easy to operate
• Free of cost
•Structural marketing strategy
13. Internet Market is booming in India
Desktop,
39.13%
Mobile
Website,
18.80%
Mobile App,
42.03%
SHOPPING PREFERENCES IN INDIA ANDROID & iOS ARE THE LAST TWO STANDINGS
14. BENEFITS TO THE RETAILERS
• Cost effective marketing solution
• Scope of business growth
• Easy & hassle free process
• Better customer retention
• Boost repeat visits everyday
• Brand recall & deeper connect with
customers
• Increase in ARPU (average revenue per
user)
• Ease of SMP (Slow Moving Products) &
NMP (Non Moving Products) sale through
customised deals
• Customer will make payments to retailers
only
15. Client Acquisition Strategy
B. SHOP
Find a deals of your
choice
Visit outlet & Complete
the Purchase
C. Get Paid
Get Loyalty Cashback
in Popcoins by
uploading your
receipt
D. Redeem
Redeem earned
popcoins with our
retail partners
A. Browse
Explore Amazing
Cashback Deals
Location wise
Category wise
16. How Customer will find you – Retailer?
• SEARCH FOR OUTLETS/DEALS
– Customer can search outlets and deals by
locations and by category which will help them
to get exact and crisp search
• PREFERRED RETAILERS
– Customer can set their favourite outlets in
preferred list where they don't wish to miss any
update from respective retailer.
• SAVINGS & TRANSACTIONS
– Customer can see their recent transactions &
redemption in their application.
– Customer can see how much cash back points
they have balance and how many points are
pending for approval by retailers.
17. Transparency to Retailers
• DEALS
• Retailer can see all deals, Approved Deals, Ongoing Deals, Ending Deals, Pending Deals for approval, Drafts of Incomplete
deals
• Redemption
• He can check how many redemptions has been done
• Transaction
• Dashboard will show all transactions happened between Retailer & MPC
• Receipts
• Retailer can see invoice receipts copy which he has approved and how many are pending for approval from his end
• Retailer has to cross verify the invoice before approval
• He can reject in only if Bill is Duplicate, Blur or Late Entry (as customer can upload bill within 48 Hours)
• Location
• Retailer can se his/her all registered stores and locations in case of chain stores along with informations like contact
details, E-mail addresses etc.
• Follower
• He can see how many customers have kept them in their preferred list
• Messages
• Can correspond with us through message board & it will contain all conversations between MPC & Retailer
