1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
2. Overview
Wednesday, December 1, 2010
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Success Stories
6. Tips and Tricks
3. Industry Stats
Social will be like air Wednesday, December 1, 2010
Do promoted tweets work?
Washington Post used Promoted Tweets during the election to
aim traffic at its coverage.
It reported a 9% engagement rate for people who saw it which is
higher than most advertising on the web.
Most Internet marketers see the average click-through rate for an
online display ad to be less than 1%.
Source: http://www.pcworld.com/article/211768/twitters_challenge_personalization_cofounder_says.html
4. Industry Stats
Social will be like air Wednesday, December 1, 2010
Facebook now worth $50 billion
At a $50 billion valuation, Facebook has more than 1/4th
the market capitalization of Google, and nearly 1/4th the
value of Microsoft. It’s worth more than eBay and Yahoo as
well, and closing on Amazon’s $80 billion valuation.
Source: http://techcrunch.com/2010/11/29/facebook-now-worth-50-billion-in-secondary-trading/
5. Industry News
Social will be like air Wednesday, December 1, 2010
Celebs Go Silent for Social Good
Celebs that use Twitter remained silent in the social media universe
until Alicia Keys’ charity, Keep a Child Alive to raise $1 million for World
AIDS Day on December 1.
The effort was supported by dramatic videos featuring the celebs
“lying in coffins to represent what the campaign calls their digital
deaths.”
Those videos were tweet out before the celebs sign off to raise
awareness.
Source: http://mashable.com/2010/11/28/world-aids-day-digital-deaths/
6. Industry News
Social will be like air Wednesday, December 1, 2010
Facebook bending the rules?
According to the rumor mill, Facebook may no longer
require specific approval from them to administer a
promotion on their social network.
Source: http://www.allfacebook.com/facebook-promotions-no-longer-need-explicit-approval-from-facebook-2010-11
7. Industry News
Social will be like air Wednesday, December 1, 2010
Make more Facebook impressions
Facebook now offers impression data for all
page admins.
Source: http://fastgush.com/facebook/facebook-opens-up-per-story-impression-data-to-all.html
8. Industry News
Social will be like air Wednesday, December 1, 2010
Bush takes his book tour to Facebook Live
Bush uses Facebook’s
LiveStream feature to
promote his new
memoir, Decision Points.
Source: http://apps.facebook.com/facebooklive/guests.php
9. Industry News
Social will be like air Wednesday, December 1, 2010
Twitter personalization is coming soon
"With 100 million tweets flowing through the system on a daily basis, there's
something for everyone, but the real challenge is finding the most valuable stuff for
you.
That may be an alert from a business about something you want to buy, it may be
something from a friend, it may be something in the news, and finding that and
doing that in real time is incredibly hard, but that is where the real value is going to
come from.”
- Twitter Co-Founder, Evan Williams
Source: http://www.pcworld.com/article/211768/twitters_challenge_personalization_cofounder_says.html
10. Industry News
Social will be like air Wednesday, December 1, 2010
Google may acquire Groupon
Google may close a deal for the group-buying
service for a whopping $5.3 billion to $6 billion.
Source: http://mashable.com/2010/11/30/google-groupon-6-billion/
11. Industry News
Social will be like air Wednesday, December 1, 2010
DKNY = DK Bunny Butcher?
PETA & other fur protesters flooded
DKNY’s Facebook page with negative
comments about the brand’s inclusion of
fur.
DKNY has recently changed its wall to
only show posts by the brand, not fans.
There was never any Facebook damage-
control efforts by DKNY or its parent
company Louis Vuitton Moet Hennessy.
Source: http://www.allfacebook.com/fur-flies-over-dkny-facebook-page-2010-11
12. Industry News
Social will be like air Wednesday, December 1, 2010
Nokia takes on social shopping
Gift Together allows users to gift
a phone as a group.
Help Me Choose allows users
to contact friends of their
intended gift recipient to ask
what the best gift would be.
Source: http://www.facebook.com/nokia?v=app_173028842710820
13. Industry News
Social will be like air Wednesday, December 1, 2010
Quorus allows for collaborative shopping
Tips from family and friends still
trump all other consumer
touchpoints when it comes to
influencing purchases. Quorus allows
for collaborative social shopping right
from a business’ website.
Your customers are already talking about
your products and your brand—wouldn’t
you rather they chatted on your site?
Source: http://www.quorus.com/quorus-discuss/
14. Industry News
Social will be like air Wednesday, December 1, 2010
LinkedIn wants you to share
Business-oriented social network LinkedIn
has launched a share button, which gives
publishers a way to spread their content on
LinkedIn and enables users to easily share
content with their LinkedIn network.
Source: http://mashable.com/2010/11/30/linkedin-launches-share-button/
15. Industry News
Social will be like air Wednesday, December 1, 2010
Meet Jumo
“We can make it easier for people to connect with the professionals working in a lot of fields
in order to make change happen.
There are a million different groups out there working day in, day out to provide healthcare
or education services, or do good government work and I think that our challenge is not to
use social media to reinvent the engagement paradigm, but instead to support the work of
the people who are out there getting the job done, day in, day out.”
- Facebook co-founder, Chris Hughes
Source:http://www.jumo.com/
16. Industry Events
Wednesday, December 1, 2010
t
Upcoming Social Events
Source: http://www.mediabistro.com/events/
17. Industry Events
Wednesday, December 1, 2010
What’s Happening in the
Auto Industry?
2011 NADA
Convention & Expo
San Francisco on 2/5/2011
18. Success Stories
Social will be like air Wednesday, December 1, 2010
Highlight your holiday giving
Involve your social media community in your charitable
initiatives. It will make them more successful and build
your online reputation.
19. Success Stories
Wednesday, December 1, 2010
#FollowFriday works!
Twitter users value the mention of their
account for a follower’s #FollowFriday tweet.
Use this tactic to engage with followers (or
those you want to follow you).
It is a great opportunity for engagement.
20. Tips & Tricks
Wednesday, December 1, 2010
Everyone loves a giftcard!
Particularly for the coming holiday season,
giftcard giveaways can be a great way to
reward customer loyalty.
Source: http://mashable.com/2010/11/29/top-20-gift-cards/
21. Tips & Tricks
Wednesday, December 1, 2010
Should I merge my Business and Place Page?
You may notice that
Facebook has placed a
prompt on your Business
page to claim your Place page
and merge the two together
to begin using Facebook
Deals.
Keep in mind that if you do
this you will lose the ability to
have custom tabs.
