4. About PwC
•PwC provides industry focused assurance, advisory and tax services
for public, private and government clients in four areas:
• Corporate Accountability
• Risk management
• Structuring and mergers and acquisitions
• Performance and process improvement
•
Part of a global network of firms – 154,000 people in 153 countries
•PwC service areas include our multi-disciplinary Not for Profit and
Sustainable Business Solutions Practices
•
PricewaterhouseCoopers LLP 4
5. PwC Canada Foundation
PwC established a charitable Foundation in 2004.
Its mission is to help
build and empower community leadership
by helping employees sharing their time, expertise and
resources.
PricewaterhouseCoopers LLP 5
6. PwC community impacts
The total number of volunteer hours donated by PwC employees during
work hours over the past seven years.
90,000
PricewaterhouseCoopers LLP 6
7. How PwC looks at the work of our
sector
Thought Leadership Publication:
Capacity Building: Investing in
not-for-profit effectiveness
Read more about the initiative:
www.pwc.com/ca/capacitybuilding
Twitter: @CSRjames
James Temple
Director, Corporate Responsibility,
PwC
PricewaterhouseCoopers LLP
8. Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow individuals and organizations to share
their stories, updates, news, and keep up-to-date
on the goings-on of others.
9.
10.
11.
12.
13.
14. Canadians log an
average of more than
2,500 minutes online
a month (~42 hours).
Source: comScore, 2010
15. Most Common Online Activities:
• Email
• Downloading movies
• Watching television
• Searching for health
information
• Making purchases
Source: Statistics Canada, 2010
16. British Columbia
and Alberta have Province
% of Population
Online
the most people Newfoundland & Labrador 69
Prince Edward Island 77
online, with 85% of Nova Scotia 76
the population, New Brunswick
Quebec
73
77
followed closely by Ontario 81
Manitoba 77
Ontario, where Saskatchewan 79
Alberta 85
81% of people use British Columbia 85
the Internet.
Source: Statistics Canada, 2010
17. Most Connected Canadian Cities:
• Calgary – 89%
• Saskatoon – 89%
• Edmonton – 86%
• Ottawa-Gatineau – 86%
• Vancouver – 86%
• Victoria – 86%
Source: Statistics Canada, 2010
18. Canada has more than
, and is neck and neck with
India for 9th and 10th on the list of the countries with
the most Facebook accounts.
Canada’s penetration rate of about of the
population, or of the online population, is still
one of the most significant on Facebook.
Source: comScore, 2010
19. 21 million
Canadians
visit YouTube
each month
Canadians watch
an average of
147 videos
each month
18 – 24 year
olds watch an
average of 244
videos monthly
(~18.25 hours)
Source: comScore, 2010
20. • In 2010, the number of Twitter accounts in Canada increased by
75 per cent and the number of daily tweets more than doubled
• Trendrr reports that Canadian female Twitter users are more
active than male Twitter users
• Hootsuite Media saw 250 per cent growth in usage among its
Canadian users in 2010
• About 5.5 per cent of its daily traffic (55,000 tweets) comes from
Canadian users
Sources: comScore, 2010 | Hootsuite Media, 2010 | Trend
21. The Costs
• Strategy: Social Media
• Strategy: Marketing
• Paid Services vs. Free
• Upgrades: Existing Infrastructure
• Developing Content
• Finding Followers
• Letting Go
• New To-Dos
31. “While you were on summer vacation more than 29,000 children
under the age of 5 died of starvation in Somalia.”
“Please remember to give now to active supporting relief
organizations.”
34. Free Tools Paid Resources
E-mail
Base levels in most e-mail newsletter Pro Accounts for e-mail contact
programs (MailChimp, ConstantContact) management
Subscriber Management - Blogs
Feedburner MailChimp
Social Networks
Facebook, Google+ Ning
Social Media Influence
Klout Radian6
Twitter/Status Update Management
TweetDeck (part of Twitter) HootSuite (Pro Account)
Blogs
WordPress, Blogger, Tumblr TypePad
Sometimes, you get what you pay for.
53. “While you were on summer vacation more than 29,000 children
under the age of 5 died of starvation in Somalia.”
“Please remember to give now to active supporting relief
organizations.”
54.
55.
56. “While you were on summer vacation more than 29,000 children
under the age of 5 died of starvation in Somalia.”
“Please remember to give now to active supporting relief
organizations.”
57.
58.
59.
60. “If I look at the
mass, I will
never act.”
- Mother Teresa
80. www.mycharityconnects.org
free online resources
Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
81. MyCharityConnects Conference 2012
JUNE 12 - 13 | Allstream Centre, Toronto
Join us for thought-provoking keynotes, practical
how-to workshops and plenty of chances to learn
from other non-profits about what works online…
and what doesn’t
Watch for updates at
www.mycharityconnects.org
82. Upcoming Webinars
www.mycharityconnects.org/webinars
• January 18 – 10 New Year’s Resolutions for Online
Fundraisers
• January 25 – What is CanadaHelps and Why Should
My Charity Register?
• February 1 – What You Need to Know About Google+
• February 15 – Introduction to TechSoup Canada’s
Online Donation Program
• February 29 – Get Social With Your Peer-to-Peer
Fundraising Events