This webinar discusses how nonprofits can use LinkedIn to build their online presence, engage key audiences, and find potential partners. It provides an overview of LinkedIn tools like personal and company profiles, groups, answers, and optimization strategies. Attendees learn how to get started on LinkedIn by filling out their profile, making connections, providing updates, and joining groups. The webinar encourages nonprofits to claim their organization's page and leverage existing content to optimize it.

1. Stay Connected: LinkedIn for Nonprofits
September 14, 2011
The 2011 MyCharityConnects
Webinar Series is generously
supported by Direct Energy.

2. Today’s Presenter
Amy Huynh
Marketing & Communications Coordinator

3. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

5. Agenda
Why LinkedIn?
Overview of Tools & Features
Get Started
About MyCharityConnects
Q&A

6. WHY LINKEDIN?

7. Why LinkedIn?
• Over 120 million active users worldwide
• Stay informed about your industry, sector
• Keep updated about your professional contacts
• Find like-minded individuals and share info/knowledge

8. How LinkedIn Can Help
• Build a presence
• Research & recruit relationships
• Engage with key audiences

9. OVERVIEW OF TOOLS & FEATURES

10. Your Personal Profile
• Your online resume
• Allows you to “take
control of your online
personal brand”
• New feature:
volunteer experience
• Connections &
recommendations

11. Groups
• Join groups related to your profession and
industry
• Participate in conversations on relevant and
timely topics
• Over 75k nonprofit groups on LinkedIn

12. Company Page
• Your company’s LinkedIn profile
• People can follow your company and stay updated
• Shows past and present employees, revealing a human
side of your company

14. LinkedIn Answers
• Ask questions and answer questions
• Great way to make connections
• Stay up-to-date on the latest sector discussions
• Questions reach the entire LinkedIn community,
not just your personal connections

15. GET STARTED

16. Fill out your Profile
1. Include your photo
2. A summary of who you are
– essentially a snapshot of
your professional career
3. Experience
4. Education
5. Include links to your
Twitter, blog, website,
presentations

17. Make Connections
• Stay in touch with your
colleagues, past and
present
• It is through your
connections that you
can get introduced to
others
• Get recommended
• Recommend others

18. Provide updates
• Use your status update to keep people
informed and build thought leadership
• Share an article you’re reading
• Make important announcements

19. Join Groups
• Join groups associated
with your cause, sub-
sector, professional
interests
• Add value to discussions
• Use group to find
potential collaborators,
connections

20. Create a Group (?)
• What would your group about? Brainstorm some topics.
• Do some research. Does the group already exist?
• If so, can you narrow it down?
• Best to choose a choose a narrow niche and specialty
category
• If the need is there, create, promote, maintain, monitor!
• Watch out for spammers!

21. Claim your organization’s page
1. Go to “Add a “Company” on the right-side of
the “Companies” tab
2. If your organization already has a page, you’ll
be prompted to claim it
3. If not, you are then asked to create one
4. Follow the steps to claim/create the page
5. Set up the page: add a logo, description,
website, Twitter, etc.

24. Optimize your organization’s profile
• Add products and
services
• Add a YouTube video
(PSA, intro video)
• Upload up to three
banners
• Leverage existing content
• Add your Twitter feed,
blog feed

27. LinkedIn Answers
• Great place to check if you
have a question about the
workplace, nonprofit tech,
LinkedIn, anything!
• Answers are rated and the
top ones show up first
• Lots of great best
practices, examples
• People are willing to help!

31. ABOUT MYCHARITYCONNECTS

32. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

33. Upcoming Webinars
www.mycharityconnects.org/webinars
• September 28th – Content Is Good ... Putting it into
Context – that’s how you win (guest: Josh
Muirhead, Socialmark Media)
• October 12th – #FAIL: Biggest Online Mistakes and
How to Avoid Them (guest: Lee Rose, HR Council for
the Nonprofit Sector)
• October 26th – Social Media Strategy for Beginners
• November 9th – Making Twitter Your Best Friend:
Twitter Strategies Exposed (guest: Heather
Morrison, Sequentia Environics)
• November 23rd – Cutting Edge Charities
• December 7th – Looking Up: Life's Better in the
Cloud (guest: Amanda Grainger-Munday,
Framework/Timeraiser)

34. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps