1. LEAN MOBILE
STRATEGYHOW TO PLAN YOUR 2014 MOBILE
INVESTMENTS MORE EFFECTIVELY.

2. 2014 planning is
already upon us.

3. Time for mobile
planning and
budgeting.

4. But first, do you
know not just what
you could do...

5. but what you should
do with mobility?

6. 6
PROBLEM
Methods for planning
mobile might be
out of date.

7. 7
OPPORTUNITY
Apply lean methodology
to planning your
mobile strategy.

8. What is ‘lean’
Mobile Strategy?

9. Ideation
Combine Ideas into
Opportunities
Apply Voices
of Users
Prioritize Business Value
and Ability to Execute
Combine
Opportunities into
Short Iterative Cycles
Release Frequently and
Socialize Success
LEAN
APPROACH TO
STRATEGY
Embrace an agile
framework executed in a
series of short, informed,
prioritized and
iterative cycles
An agile framework
executed in a series
of short, informed,
prioritized and
iterative cycles.

10. Embrace an agile
framework executed in a
series of short, informed,
prioritized and
iterative cycles
Success relies on
iteratively identifying
and prioritizing
mobility investments
to create alignment
and foster continuous
innovation.
BUSINESS USER
TECHNOLOGY

11. There are three steps
to Lean Strategy.

12. STEP 2:
FORMULATE
• Develop high-level
mobility maturity model
• Identify existing and
generate new ideas
for mobility
• Combine ideas into
opportunities
STEP 3:
ACTIVATE
• Prioritize opportunities
against value and ability
to execute
• Create Activation Plan
for highest priority
opportunities
STEP 1:
INVESTIGATE
• Assess mobile landscape
• Understand mobile
market trends
• Understand your
business and users
• Audit existing mobile
experiences

13. Recommended
artifacts to create

14. Lean Mobile Strategy Artifacts
• State of Mobile report with research and
analysis on the world of mobile devices,
platforms, and users and how this is impacting
your industry
• Mobile Maturity Model outlining your ability
to execute mobility opportunities across
people, process and technology
• Opportunities and Insights that clearly define
and prioritize your opportunities for mobile
• Activation Plan including the timeline and
investment required for the highest priority
opportunities
“

15. Project Prioritization Matrix
INVEST EXECUTE
KILL RESIST
ABILITY TO EXECUTE
VALUE
How do you prioritize
your project queue?
• Projects are prioritized based
upon value to the business and
user
• Projects are additionally
assessed based upon the team’s
ability to execute
• Activation plans are created for
projects deemed worthy of
executing

16. Timeline
2 Weeks
Kickoff
Investigate
Formulate
Activate
With guidance, this process can take only two weeks.

17. Need help with your
2014 mobile strategy?
Learn more about how we think at mutualmobile.comLearn more about how we think at mutualmobile.com
Contact us today about the Mobile Velocity Workshop.