1. Improving Food Safety
with GS1 DataBar
Joint Project by
Korea
October 2010
Project Partner
Part of Lotte Shopping and 3rd largest Hypermarket Chain in Korea
LOTTE Established in 1998
Dept. Mart Sky
Store
Park
LOTTE Food
LOTTE
Super Manufacturing
Shopping
LOTTE Krispy
Kreme
Cinema
Doughnuts
Toy’s R Us
Lotte Shopping is 94th in WW Top 100 retailers. ( * only 1 company from Korea)

2. Project Partner
Lotte Mart Globalization : 187 stores/4 countries, Sales 6.5B US Dollar
Korea (86)
China (78)
Vietnam (2)
Indonesia(21)
Project Partner
Global LOHAS company
Since started as a small organic produce in 1984
Core Business
• Market leader (M/S No.1) in Tofu, Sprout,
Refrigerated Noodle in Korea
B to B • Created synergy through core
competence in sourcing, manufacturing
& logistics
Foodmerce
• Net revenue was USD 1 billion in 2009
Mission & Values
• Mission A Global company that loves
both nature and humanity
• Vision A company goal to reach sales of
5 trillion won (about USD 4.5 billion) at the
Pulmuone Wildwood year 2015.
B to C
Monterey gourmet foods • Core values TISO (Trust, Integrity,
Solidarity, Openness)
Domestic Global

3. Project Partner
Name of Company : Educational Foundation Konkuk Dairy Ham Industry
ㆍ Sales(2009) : USD 1.04 Billion
ㆍ Customers(2009) : 1 Million persons
ㆍ Branch retail stores : 300 stores
Our Vision & Mission
ㆍ To contribute in Citizen health, education and become World best product line of
food company
History
ㆍ 1960’s : Established “Konkuk Dairy Company(University Milk Product Lab.)(1964)
ㆍ 1970’s : Production of Premium ham&sausage(department store)
ㆍ 1980’s : Production of Carton Paper pack Milk
ㆍ 1990’s : Completion of New factory
ㆍ 2000’s : Unified Konkuk Dairy and Konkuk Ham
Project Partner
Korea
GS1 is a not-for-profit organization that develops global standards for the
identification of goods and services. (108 member organizations spanning 5 countries)
Ever since becoming a member organization of GS1 in 1988,
GS1 Korea has been active in promoting implementation of global standards
to improve the supply and demand chain representing the interests of Korea
As the GS1 DataBar solution provider, GS1 Korea is leading this project based
on active cooperation with LotteMart and its suppliers

4. Background
Increasing concerns over food safety around the globe, accordingly
management of expiration date is becoming more important
A month ago? WHEN Vitamin A or C?
A year ago? ‘when was it
produced?’ WHAT
‘ what is the
ingredient of it?’
WHERE
‘where was it
produced?’
HOW
‘ how was it
In Korea or other countries ? produced?’
WHO Organic or Nonorganic?
‘ who produced
it?’
A company or B company?
“Improving Food Safety with GS1 DataBar” Korea
Background
Fresh Marketing among manufacturers is more accelerating
# Example 1 : One of the leading milk companies in Korea is enjoying high popularity
by providing production date in addition to expiration date
“Improving Food Safety with GS1 DataBar” Korea

5. Background
# Example 2 : Pulmuone built traceability system for tofu products by using private
barcode and it lead to increased brand loyalty
“Improving Food Safety with GS1 DataBar” Korea
Background
But current situation in the retail store is …
“Expiration date is marked in a human
“Expiration date is marked in a human
readable format, that is, shelf-
readable format, that is, shelf-
life checking is done manually”
life checking is done manually”
“It sometimes causes
“It sometimes causes
expired products to be passed
expired products to be passed
through POS”
through POS”
“These all combined increase waste
“These all combined increase waste
and cost from expired food products
and cost from expired food products
and threaten consumer safety”
and threaten consumer safety”
“Improving Food Safety with GS1 DataBar” Korea

6. What is GS1 DataBar ?
Linear Barcode Symbology
International Standards (ISO/IEC 24724)
Capable of encoding additional information such as expiration date,
lot number and price
Can be used without changing existing scanning equipment
(01)08801043004022 (15)030320 (10)7887300 (3202)000105 …
GTIN Expiration Lot Number Price …
Date
“Improving Food Safety with GS1 DataBar” Korea
Objective
Short term Long term
To manage shelf-life To provide traceability
data automatically information through
Smart Phone
To block expired products’
passing through POS
To provide mobile coupons
To capture markdown through Smart Phone
pricing automatically
Creating Shopping Value
“Improving Food Safety with GS1 DataBar” Korea

7. Target Product
Target Product : Tofu, Milk
- Perishables & Fast Moving Consumer Goods
“Highly needed for expiration data management”
Tofu Milk
“Improving Food Safety with GS1 DataBar” Korea
Issues
1
Scanner
Scanner - Most scanners are GS1 DataBar capable but
Readiness
Readiness need upgrade process
2 - As most SMEs don’t have GS1 DataBar capable scanners,
Dual Symbol
Dual Symbol manufacturers should use dual symbol for quite some time
Use
Use - Manufacturers are reluctant to use dual symbol due to
(EAN/UPC AND the increased space need for both symbols
(EAN/UPC AND
GS1 DataBar) - Retailers need capturing only DataBar to check
GS1 DataBar)
expiration date at pos
3
Single Symbol
Single Symbol
Use - Manufacturers will have some burden to manage inventory
Use dually due to single symbol use
(EAN/UPC OR
(EAN/UPC OR
GS1 DataBar)
GS1 DataBar)
“Improving Food Safety with GS1 DataBar” Korea

8. Issues
4
Printing - To print variable information in bar codes in high-speed
Printing printing and packaging lines is required
Efficiency &
Efficiency&
Environment - Unstable printing environment such as wet process,
Environment vibrant conveyor belt is one of the biggest hurdles
5
System
System
- Technology upgrades for systems such as ERP and POS
Development
Development to process GS1 DataBar as valid data
for New Data
for New Data
6
- Education about what the adoption of GS1 DataBar
means for retailers and manufacturers is needed
Education
Education
- Education for handling DataBar attached products
at POS is required especially for staffs in retail stores
“Improving Food Safety with GS1 DataBar” Korea
Solutions
Issues Solutions
1
Scanner Readiness
Scanner Readiness DataBar Printing
DataBar Printing
2 Solution
Solution
Single Symbol Use
Single Symbol Use
(EAN/UPC OR GS1 DataBar)
(EAN/UPC OR GS1 DataBar)
3 Dual Symbol Use
Dual Symbol Use
(EAN/UPC AND GS1 DataBar)
(EAN/UPC AND GS1 DataBar) New POS System
New POS System
4 Printing Efficiency & Development
Development
Printing Efficiency &
Environment
Environment
5 System Development for
System Development for
New Data
New Data
Collaboration
Collaboration
6
Education
Education
“Improving Food Safety with GS1 DataBar” Korea

9. Solutions – DataBar Printing
Attach after printing DataBar on film
“Improving Food Safety with GS1 DataBar” Korea
Solutions – DataBar Printing
Attach after printing DataBar on label
“Improving Food Safety with GS1 DataBar” Korea

10. Solutions – DataBar Printing
Seal after printing DataBar on package
“Improving Food Safety with GS1 DataBar” Korea
Expected Benefits
Improved consumer shopping experience leads to Creating Shopping Value
Increased satisfaction
for food safety
Consumer Improved shopping experience
with more efficient bar codes
Create
“Shopping Value”
Better control over Better control over
expiry dates expiry dates
Decrease waste and Decrease waste and
cost Retailer Supplier cost
Better control of Better control of
inventories, shrinkage inventories, shrinkage
and product recalls and product recalls
“Improving Food Safety with GS1 DataBar” Korea

11. Progress & Next Step
Results &
Pre-
Pre-Launch Launch Expansion
Learnings
• initiated by
LOTTE Mart • implementing
• expansion to
field test in
• choice of other product
one store • ROI analysis
products for pilot categories
• public • improving
• making announcement • expansion to
technical stability other retailers &
action plan
• expansion to manufacturers
• checking the all stores
technical stability
Jan - Sep 2010 Oct – Dec 2011 -
“Improving Food Safety with GS1 DataBar” Korea
Thank You !
“Improving Food Safety with GS1 DataBar” Korea