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The Retail / Manufacturer as Strategic Partners… - A perspective for the future David Steer President, Kraft Foods Russia ECR Conference, Moscow, June 1 2010
Do we speak the same language? …..
12 months ago, 6 Questions If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GDS accelerates new product launches by 50% ,[object Object],[object Object],Item introduction ,[object Object],2W Product analysis ,[object Object],[object Object],[object Object],[object Object],1 W Completion ,[object Object],[object Object],1 W Store Product information ,[object Object],2 D Edit & Publish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EDI - DESADV/RECADV results exceed expectations DESADV implemented
Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Status Update, Kraft Experience in 2009… If we are Consumer focused…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If we want to to better serve the consumer and promote a healthy business environment, We need a much more effective and constructive strategic partnership between retailer and manufacturer on industry issues, And then we need to create a united and constructive dialogue with the government and with their agencies. Our Strategic Partnership – Key Issue If we are Consumer focused….

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David steer. kraft foods

  • 1. The Retail / Manufacturer as Strategic Partners… - A perspective for the future David Steer President, Kraft Foods Russia ECR Conference, Moscow, June 1 2010
  • 2. Do we speak the same language? …..
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  • 8. EDI - DESADV/RECADV results exceed expectations DESADV implemented
  • 9.
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  • 11. If we want to to better serve the consumer and promote a healthy business environment, We need a much more effective and constructive strategic partnership between retailer and manufacturer on industry issues, And then we need to create a united and constructive dialogue with the government and with their agencies. Our Strategic Partnership – Key Issue If we are Consumer focused….