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Sustainable Transport:
collaboration goes green




                           1
Agenda
Introduction Olivier LABASSE, ECR France
             Darran WATKINS, ECR UK
Cases from   Peter LATHAM, Coca-Cola Enterprises Ltd
ECR UK       Gavin CHAPPELL, Alliance Boots
             Olivier LABASSE, ECR France

Cases from   Thomas DUBRULLE, Carrefour
ECR          Xavier PERRAUDIN, Benedicta
France
             Patrice MINZOLINI, Cadbury
             Rémi SOURIN, Cora
Discussion   Questions to panel of speakers
Close

                                                       2
Transport background
   Pollution
   Pollution                Network
                            Network          Gasoline costs
                                             Gasoline costs
                           geography
                           geography
   Multimodal
    Multimodal       Legislation
                     Legislation         Road saturation
                                         Road saturation
implementation?
 implementation?
    Railway’s           Capacity
                         Capacity
     failure           shortages
                        shortages             Road security
                                              Road security
                                                 policy
                                                 policy
 Fiscal and social
 Fiscal and social
    legislation
     legislation      Inventory level
                       Inventory level      Greenhouse
                                            Greenhouse
    distortions
     distortions        and quality
                         and quality            gas
                                                gas
                        European
                         European
   Out of stock      transportation          Just in time
                                              Just in time
   Out of stock       transportation
                       white book
                        white book
                     Environmental         Transportation
                                           Transportation
 Transportation
 Transportation       Environmental
                          costs            costs increase
                                            costs increase
    demand
     demand                costs                         3
    increase         Internalisation
                      Internalisation
     increase
Introduction

• Pressures on fuel, labour costs, road
  congestion and greenhouse gas reduction
  have moved to the top of the agenda of our
  industry
• Collaborative transport optimisation has
  economic and environmental benefits while
  providing better service to consumer
• The session will show how companies reach
  the same objectives in different countries
  using different tools


                                               4
Sustainable development: one global
approach, one European policy, national
strategies, local implementations

                  Economic growth




                     Sustainable
                    development

Social progress                     Environment
                                    conservation



 Deep-seated obligation for our companies
                                              5
A shared approach

Face-to-Face &
                                       Economic
On-Line Collaborative                    Benefits
Tools
                        Improved
                         Vehicle   Environmental
                           Fill          Benefits
Multi-Partner
Distribution                              Social
                                         Benefits



                                              6
UK Cases

• ECR UK Collaborative Green
 Distribution
  • Darran WATKINS, IGD/ECR UK
• Sharing Transport to Reduce Costs,
 Congestion and Emissions
  • Peter LATHAM, Coca-Cola Enterprises Ltd
• A Collaborative Distribution Solution in
 Scotland
  • Gavin CHAPPELL, Alliance Boots
ECR UK Board


14 Retailers




21 Suppliers
ECR UK Structure & Activities

                                                                      ECR UK
                                                                       Board
                                                  Diane Carter                       Chris Tyas
                              Central Retail Operations Director                     Supply Chain Director
                                                    Sainsbury's                      Nestlé


                                                                     Collaborative
                                                                                                                      Retail
                   Availability                                         Green
                                                                                                                    Packaging
                   Workgroup                                          Distribution
                                                                                                                    Workgroup
                                                                      Workgroup


                                Learning & Change



                                                                                                    Business Case    Functional   Date Coding
     People          Insights –
                                                     Multi-partner       KPI’s           Remote       Subgroup       Guidelines    Subgroup
  Engagement       squeezing out     Convenience
                                                      Trunking         & Enablers        Places                      Subgroup
– last 50 metres   the last drop?   Store Subgroup
                                                      Subgroup         Subgroups        Subgroup     Environment                  Shelf Sizes
    Subgroup          Subgroup
                                                                                                      Subgroup      MU Subgroup   Subgroup




• Activities have doubled between 2005 and 2007
• Over 150 people from the industry directly contribute to ECR activities
Food Industry Sustainability Strategy (FISS)

Clear targets were set for the industry including:

• Reduction of carbon emissions by 20% by 2010

• Reduction of water usage by 10-15% by 2010

• A significant reduction in the environmental and social
  costs of domestic food transportation by 2012

• Reduction in food waste of 15-20% by 2010 by the
  food manufacturing sector
Transport Champions Group

Action                         Main
                              impact
Greater capacity vehicles     Fewer
Out of hours deliveries      Friendlier
Engine specifications        Friendlier   The Transport “Big Six”

Vehicle telematics/CVRS       Fewer
Transport collaboration       Fewer
Logistics systems redesign    Fewer
Total                          Both
Sharing Transport
                     to Reduce Costs,
                     Congestion and
                     Emissions



Peter Latham
VP Supply Chain
Development Europe
Why Collaborative Green Transport ?
In the UK, the food chain accounts for:

• At least 22% of the UK total of greenhouse
  gas emissions
• 25% of all HGV vehicle kilometres in the UK

Challenged by the Government to:

• Reduce carbon emissions by 20% by 2010 against
  a 1990 baseline
• Significantly reduce the environmental and social
  costs of domestic food transportation by 2012

  Source: Transport 2000 Trust, DEFRA
Why Collaborative Green Transport ?




Cost                  Service
What Is It ?
What Is It ?
What Are We Working On ?



     Collaborative Trunking
Collaborative Distribution Interactive Sessions

                          Name(s)

 Record Sheet             Job Title(s)
                                                                                                    ECR Collaborative Distribution Workgroup
                          Company

                                                                                                           Trunking Project – Case Study Record
10:10-12:00 Presentations      12:00-12:40 Speed-Dating   12:40-12:45 ‘Real’ Dates
and your first impressions    to check your assumptions    requested / organised
 Company       Yes / No / ?   Flirt / Divert   Why        Wish list   Time & Place   Purpose of document

Booker                                                                               The purpose of the document is to record the progress of partners in identifying
                                                                                     opportunities to remove empty trunking miles. By logging the issues encountered and
                                                                                     solutions found through all the stages of the process, a case study record can be
Boots The Chemist
                                                                                     developed for dissemination across the wider ECR community

CCE
                                                                                     At the collaborative trunking ‘speed dating’ event there are many potential pairs of
                                                                                     partners with opportunities to explore. This document is intended to log the progress
                                                                                     of these opportunities in a common format which in total will form a substantial case
Dairy Crest                                                                          study.

                                                                                     The document is intended to follow the likely process, please amend the document as
Grampian Country
Transport
                                                                                     appropriate to match what actually happens.

Musgrave Budgens
Londis


Nestle


RHM Group Logistics


Tesco


Unilever ICF




                                                                                     Partners


                                                                                     Completed by


                                                                                     Date
Collaborative Trunking - Rollout




http://www.igd.com/collaborativedistribution

Ambient and chilled collaborative distribution sessions
           held in Q4 2006 and Q1 2007
Opportunities to Save



       687 loads/week
         = 5,100,000
          miles pa




   The opportunities are clear:
it’s up to individuals to implement!
Collaborative Trunking – Case Study
Shared Deliveries in
                        Far Flung Places




Gavin Chappell
Supply Chain Director
What is the Issue ?
Dedicated 3rd Party Accounts     Typical Groupage Services
with specific:                   - General:

• Fleet configuration            • Shared user
• Delivery processes             • Limited value added
• Paperwork                             services
• Security / controls            • Single transit media
• Transit Media
                           AND
                           OR           (pallets or cages)
• Returns Processes              • Common commercial
• Commercial Model                      model
• Delivery slots                 • ECONOMIES OF SCALE
    / store arrangements
Far Flung Places
                                  High St Retailers Have:
                                  • Distribution Centres in
                                    central belt (Edinburgh /
                                    Glasgow)
                                  • Dedicated fleets of small
                                    vehicles
                                  • Long delivery runs (some 2
                                    man) to outlying stores
                                  • Grocers have Full Truck
                                    Load deliveries to most
                                    stores
                                  Suppliers Have:
                                  • Few manufacturing facilities
                                    north of central belt to utilise
                                    returning legs
> 80% Population live in the Central Belt
Current Model

Supplier 1




               Retailer A   Retailer B   Retailer C
An Alternative Model

Supplier 1
                                           Cross Dock
                                            Platform




                                                        Double Deck
                                                        Rigid
               Retailer A   Retailer B   Retailer C
Far Flung Places – Potential Savings

• 6 % saving in shifts

• 16% saving in trips

• 39% saving in miles        Definite Winner !

• 11,700 miles / day

• 3,600,000 miles / year
What Do We Want ?

• 3rd party to provide clear accountability for:
   • Store service
   • Security
   • Insurance
   • Billing
   • KPI reporting
   • Return load management
        •   To Hub
        •   To point of origin
   •   Scheduling
   •   Issue resolution
Outcomes – 3 Pilots
• Pilot 1 – Inverness
  – Potential to share an existing facility and
  use an existing shared user network


• Pilot 2 – Aberdeen
  – Potential to use an existing shared user
  network


• Pilot 3 – Highlands & Islands
  – Shared transport opportunity
Pilots 1 & 2 (Boots The Chemist Only)
• Financial savings and reduced mileage

• Store delivery times maintained

• Stores to get increase in weekly delivery
     frequency: 6 times vs. 3 today

• Better availability for our consumers

• Physical operation to start end of May ‘07
Conclusion

• The “Greenness” of our industry is not going to
    go away
•   If we don’t do something about it, the
    Government will
•   There are simple things we can do to make a
    difference now
•   We need the 3PL companies and other service
    providers to come with us
•   Collaborative Green Transport offers us a way of
    saving money and the planet!
French cases

                              The ECR France 2007 “green comparator”
                              Olivier LABASSE
                              2 success stories of sustainable collaborative
                              transport optimisation which reduce
                              environmental impacts and costs and
                              improve delivery frequencies
                              – Multiplayer CMI between 3 SME and one large
                              – Multiplayer CMI between 3 SME and one large
                                retailer, Xavier PERRAUDIN, Benedicta & Thomas
                                retailer, Xavier PERRAUDIN, Benedicta & Thomas
                                DUBRULLE, Carrefour
                                DUBRULLE, Carrefour
                              – Multiplayer CMI between 2 large manufacturers and
                              – Multiplayer CMI between 2 large manufacturers and
                                2 RDC of one retailer, Patrice MINZOLINI, Cadbury
                                2 RDC of one retailer, Patrice MINZOLINI, Cadbury
                                & Rémi SOURIN, Cora
                                & Rémi SOURIN, Cora
                              The ECR “Transport web dating”

ECR                 Europe
Efficient Consumer Response
                                                                             ECR                 France
                                                                             Efficient Consumer Response
Some French trends in logistics

             Retailers expectations
                  – To reduce inventories (- 10 days in 3 years)
                  – To reduce inventories (- 10 days in 3 years)
                  – To maintain an outstanding service level from their
                  – To maintain an outstanding service level from their
                    suppliers (large companies or SMEs)
                    suppliers (large companies or SMEs)


             Manufacturers expectations
                  – To control logistics costs
                  – To control logistics costs
                  – To improve on shelf availability
                  – To improve on shelf availability

             Transport evolution
                  – Increasing costs trend (+8,5% between 2004 and 2006)
                  – Increasing costs trend (+8,5% between 2004 and 2006)
                  – Decreasing offer (regional difficulties to deliver South of
                  – Decreasing offer (regional difficulties to deliver South of
                    France, Brittany … especially during peak seasons)
                    France, Brittany … especially during peak seasons)


ECR                 Europe
Efficient Consumer Response
                                                                         ECR                  France
                                                                          Efficient Consumer Response
What is at stake?

                              Economic stakes of mutualisation
                              – Transport costs control
                              – Transport costs control
                              – Inventory costs reduction
                              – Inventory costs reduction
                              – Increase of service level by increasing delivery
                              – Increase of service level by increasing delivery
                                frequencies
                                frequencies

                              Environmental stakes of better trucks
                              fulfilment
                              –
                              –   CO2 reduction
                                  CO2 reduction
                              –
                              –   Gasoline consumption reduction
                                  Gasoline consumption reduction
                              –
                              –   Road congestion reduction
                                  Road congestion reduction




ECR                 Europe
Efficient Consumer Response
                                                                                   ECR                 France
                                                                                   Efficient Consumer Response
Retailer distribution centre
                                            supplying grocery

Pallets / deliveries
                                                                      RDC Supply in pallets per day
             40
             35                                           15% of deliveries > to 33 pallets
             30
                                                           50% of deliveries < à 5 pallets
             25
Nb Pallets




                                                                                   Average 17,71 pal/supply
             20
             15
             10
                5
                0




                                                                                                                                   88%

                                                                                                                                          93%

                                                                                                                                                          98%
                                                                       36%

                                                                             41%




                                                                                                                             82%
                                                                31%




                                                                                   46%

                                                                                         52%

                                                                                               57%

                                                                                                     62%

                                                                                                           67%



                                                                                                                       77%
                                        10%

                                              16%

                                                    21%

                                                          26%




                                                                                                                 72%
                              0%

                                   5%




ECR                 Europe
Efficient Consumer Response
                                                                                                                                         ECR                 France
                                                                                                                                         Efficient Consumer Response
How to optimize the truck fulfilment?
                              Supplier A         Supplier B




                                                              Multipick
                    Multiplayer CMI
                                           A+B



   Synchronization
   of bookings


                                                              Multidrop

                                                              Points of sale


ECR                 Europe
Efficient Consumer Response
                                                                        ECR                  France
                                                                         Efficient Consumer Response
How to solve the contradiction?

                       Increase of                      Control of
                     service level                    logistic costs
                       Decrease of                      Reduction of
                     inventory cost                   environmental
                                                      impacts
                       Improvement
                     of freshness                       Reduction of
                     and quality of                   road congestion
                     products



       More frequent
         deliveries
                                          ≠
                                      Mutualisation
                                      Mutualisation
                                                       More full trucks

ECR                 Europe
Efficient Consumer Response
                                                                       ECR                 France
                                                                       Efficient Consumer Response
Optimisation of vehicles filling with
                     bookings synchronisation
         If manufacturer alone

                                                                                  Nb of floor
                                               Nb of floor        Nb of
                                                                                   pallets /    Vehicule fill
                                                pallets         deliveries
                                                                                   delivery
                   Manufacturer 1                       1 347            354                4      12%
                   Manufacturer 2                       1 784            268                7      20%
                   Manufacturer 3                        177                 89             2       6%
                   Manufacturer 4                       3 311            377                9      27%
                   Manufacturer 5                   15 002               949               16      48%
                   Total                        21 621              2 037                 11      32%

         Current organisation (with logistics provider optimisation)
                              Total            21 621            1 535               14           43%

         Organisation in CMI with bookings synchronisation
                              Total            21 621              743               29            88%

ECR                 Europe
Efficient Consumer Response   Source: Hays logistique                                                       ECR                     France
                                                                                                                Efficient Consumer Response
Economic stakes of the multiplayer CMI for
            grocery by suppliers’ types
                                                                                  In CMI
                                          Initial situation         Without
                                                                                      With mutualisation
                                                                  mutualisation
           Inventory in
             retailer’s                       23 days               < 16 days              < 13 days
            warehouse
                                                6,7                     6,6                   6,6
                                A
                                        6 deliveries a week     6 deliveries a week   6 deliveries a week
                                                 6,7                     8                     6,7
                                B
   Cost in                              1,4 deliveries a week   5 deliveries a week    5 deliveries a week
  % of the                                       6,5                    8,8                   6,7
   manu-                        C
  facturer                              0,9 delivery a week     4 deliveries a week   4 deliveries a week
selling price
                                                 7,5                    9,8                    7,5
                                D
                                        0,4 delivery a week     3 deliveries a week    3 deliveries a week

                              Average           6,8                     8                     6,8


                     Economies realised thanks to the mutualisation of CMI:
                    almost 1,2% of the manufacturers’ turnover in average
ECR                 Europe
Efficient Consumer Response
                                                                                                 ECR                    France
                                                                                                    Efficient Consumer Response
Greenhouse gas emission distribution
               in France
 Mt CO2                                                                                                     2002
200                                                                                                  100%


180                                                                                                  90%
                                                                                                            28%
                                                                                    Transports
160                                                                                                  80%


140                                                                                 Residential      70%

                                                                                    Tertiary
120                                                                                                  60%    24%
                                                                                    Manufacturing
100                                                                                 industry         50%

                                                                                    Energy           40%
  80                                                                                transformation          22%
                                                                                                     30%
  60                                                                                Agriculture
                                                                                    Forestry         20%    13%
  40
                                                                                    Others
                                                                                                     10%
  20                                                                                                        12%
                                                                                                      0%    1%
    0
    1970                        1980                       1990              2000

                            CO2 worrying growth for transport sector
ECR       Europe
Source: Response
 Efficient Consumer CITEPA / coralie / format SECTEN, mise à jour 27/02/03
                                                                                                                  ECR                 France
                                                                                                                  Efficient Consumer Response
The French green comparator

                              Simulation tool developed in collaboration with
                              ADEME to assess the potential savings in
                              – gasoline
                              – gasoline
                              – CO2
                              – CO2
                              – vehicles.kilometres
                              – vehicles.kilometres
                              of the new transport solutions by comparison
                              with the initial situation


                              Objectives
                              – Road congestion diminution
                              – Road congestion diminution
                              – Greenhouse gas emission reduction
                              – Greenhouse gas emission reduction
                              – Fossil energy saving
                              – Fossil energy saving
ECR                 Europe
Efficient Consumer Response
                                                                        ECR                 France
                                                                        Efficient Consumer Response
The collective green counter

                              Monitoring reduction of


                              0
                              0




                                  Tons of CO2
                                  Tons of CO2   Litres of
                                                Litres of   Vehicle.kms
                                                            Vehicle.kms
                                                gasoline
                                                gasoline


ECR                 Europe
Efficient Consumer Response
                                                                          ECR                 France
                                                                          Efficient Consumer Response
Working group’s members




ECR                 Europe
Efficient Consumer Response
                                                        ECR                 France
                                                        Efficient Consumer Response
Multi-players CMI
                                     between

                              3 SME food companies,
                          a third party logistics operator,
                                     6 hauliers
                                and a major retailer


                     Thomas DUBRULLE           Xavier PERRAUDIN



ECR                 Europe
Efficient Consumer Response
                                                              ECR                 France
                                                              Efficient Consumer Response
218 hypermarkets
                              delivered by 10 RDC

                                            FRANCE
                               1025 supermarkets &
                              1649 convenience stores
                                delivered by 16 RDC
ECR                 Europe
Efficient Consumer Response
                                                        ECR                 France
                                                        Efficient Consumer Response
an independent SME
                                2006              115 M€ Turnover / 235 people
                                                                                  N°1 in Salad
                                                                                   Dressings
                                                                                  MS    36,7%*


                                                                         N°2 in Mayonnaise / MS   22,0%*
                              N°1 in Variety Sauces
                                  MS     39,4%*




      N°2 in the Cold Sauces Market in France Market Share in
      Value    26,4 %*
      (*Source: AC Nielsen; cumulative value at the end of March 2007)



ECR                 Europe
Efficient Consumer Response
                                                                                                    ECR                 France
                                                                                                    Efficient Consumer Response
another independent SME

                              33 M€ Turnover / 65 people (in 2004)
                                                         (in 2004)

                              N°3 in Chocolate Powder market
                              Market Share    ~13,3%
                              Brands    BANANIA, BENCO




ECR                 Europe
Efficient Consumer Response
                                                                     ECR                 France
                                                                     Efficient Consumer Response
Pastacorp,
                              again another independent SME

                              86 M€ Turnover / 250 people (in 2005)
                                                          (in 2005)

                              N°3 in the Pasta Market in France




ECR                 Europe
Efficient Consumer Response
                                                                      ECR                 France
                                                                      Efficient Consumer Response
A collaborative answer

                              A mutualised multi-players approach


                                       How to organise


                                     COMBINED deliveries
                                from ONE single physical depot
                                      to ONE single RDC

ECR                 Europe
Efficient Consumer Response
                                                                 ECR                 France
                                                                 Efficient Consumer Response
A practical and viable approach

                              At technical and operational levels
                                    low investment / easy to set-up
                                            simple to manage


                But also from an economic point of view
                                 no logistics’ cost increase at a minimum


                              Without forgetting environmental
                                           effects
                                          less CO2 consumption

ECR                 Europe
Efficient Consumer Response
                                                                            ECR                 France
                                                                            Efficient Consumer Response
A step by step approach
                                 First tested with 2 SME
                                     2 SME
                                                      October 2004
                                                         first set-ups


                  One 3rd party logistic operator
                                                       Q1&2 2005
                                                        First combined
                              Six regional hauliers        deliveries




                                                      October 2005
                               One major retailer
                                                      Combined deliveries
                                                         100% RDC


ECR                 Europe
Efficient Consumer Response
                                                                   ECR                 France
                                                                   Efficient Consumer Response
A step by step approach
                                then extended to a 3rd SME

                                     3 SME

                                                      October 2005
                                                          first set-ups
               One 3rd Party Logistic Operator



                              Six Regional Hauliers   February 2007
                                                      Combined deliveries
                                                      100% Delivery Points

                               One major Retailer


ECR                 Europe
Efficient Consumer Response
                                                                    ECR                 France
                                                                    Efficient Consumer Response
Flow chart physical mutualisation
                                      Banania factory
                                                                                     Lustucru factory
                  Bénédicta factory




                 The 3 companies           Bénédicta      Banania   Lustucru
          share the same externalised       Storage       Storage   Storage

        facilities for storage and picking




                                                                              A chosen haulier (partner)
                                                                                takes goods in charge
                                                                                 from a unique binary
                                                                          (synchronised picking and loading)
     Only one single point of delivery
               same booking
           (location/day/hour)

                                                        Retailer DC


ECR                 Europe
Efficient Consumer Response
                                                                                                        ECR                 France
                                                                                                        Efficient Consumer Response
A step by step approach:
                                before mutualisation
                                 factory
                                                             Benedicta central
                                                                warehouse

                                     Le Bourget
             Average deliveries
                            B

           10 pallets once a week




                                                  Pont de
                                                   Veyle

                                                        Average deliveries
                                    Bassens        11,5 pallets 1,5 times a week
        Average deliveries
    10 pallets 1,1 times a week


ECR                 Europe
Efficient Consumer Response
                                                                          ECR                  France
                                                                           Efficient Consumer Response
A step by step approach:
                                      before mutualisation

                              factory                            Banania central
                                                                   warehouse

                                         Le Bourget
      Average deliveries
                     B

  4 Pallets 0,7 times a week




                                                      Pont de
                                                       Veyle

                                                            Average deliveries
                                         Bassens           6 pallets once a week
          Average deliveries
     4 Pallets 1,2 times a week


ECR                 Europe
Efficient Consumer Response
                                                                              ECR                 France
                                                                              Efficient Consumer Response
A step by step approach:
                                before mutualisation

                                                                      factory

                                    Le Bourget
    Average deliveries
                   B

19 pallets 0,9 times a week




                                                 Pont de
                                                  Veyle

                                                       Average deliveries
                                   Bassens        25 pallets 1,1 times a week
         Average deliveries
    23,5 pallets 0,9 times a week


ECR                 Europe
Efficient Consumer Response
                                                                         ECR                  France
                                                                          Efficient Consumer Response
The approach with mutualisation
                              factory                                 factory




                                                                       factory
                                        Le Bourget
    Average deliveries
                   B

25 pallets 1,2 times a week




                                                     Pont de
                                                      Veyle
                                                           Average deliveries
                                        Bassens        30 pallets 1,7 times a week
           Average deliveries
       29 pallets 1,3 times a week



ECR                 Europe
Efficient Consumer Response
                                                                                 ECR                 France
                                                                                 Efficient Consumer Response
Economic results

             Average delivery frequency increased by +34%

             Average load per delivery increased by +115%

             Average stock coverage in RDC decreased by
             -16% (-3 days with mutualisation)

             Service level maintained to 99,6%

             Overall number of Booking a year     -55%

             Logistic costs stabilised due to reduction on
             loading and unloading costs in warehouses


ECR                 Europe
Efficient Consumer Response
                                                             ECR                 France
                                                             Efficient Consumer Response
Theoretical environmental results
                              Using ADEME / ECR green comparator




                                       Litre of gasoline   kg CO2    Vehicles.km
       Initial situation                    89 626         238 563    261 202
       Multiplayer solution                 44 123         117 445    114 173
       Savings                             45 503          121 118    147 029
       % of savings                          51%            51%         56%

                                        Unbelievable !



ECR                 Europe
Efficient Consumer Response
                                                                           ECR                  France
                                                                            Efficient Consumer Response
Re-stated environmental results
                              Using ADEME / ECR green comparator




                                       Litre of gasoline   kg CO2    Vehicles.km
       Initial situation                    56 333         149 945    153 626
       Multiplayer solution                 44 123         117 445    114 173
       Savings                             12 210          32 500     39 452
       % of savings                          22%            22%         26%


                   Taking into account optimisation previously
                 performed by hauliers (average truck fulfilment ~66%)


ECR                 Europe
Efficient Consumer Response
                                                                           ECR                  France
                                                                            Efficient Consumer Response
As a conclusion

                              This collaborative approach has already been extended
                              This collaborative approach has already been extended
                              by the 3 SMEs to
                              by the 3 SMEs to
                               – 100% Carrefour RDC (26)
                               – 100% Carrefour RDC (26)
                               – One other retailer (Supermarchés Match)
                               – One other retailer (Supermarchés Match)
                              And we are looking for other partners …
                              And we are looking for other partners …

                              Carrefour has implemented collaborative approaches
                              Carrefour has implemented collaborative approaches
                              with
                              with
                               – 12 other manufacturers using the same method
                               – 12 other manufacturers using the same method
                                 (large and small companies)
                                 (large and small companies)
                               – with 60 private labels suppliers gathered on a
                               – with 60 private labels suppliers gathered on a
                                 single consolidation centre
                                 single consolidation centre


ECR                 Europe
Efficient Consumer Response
                                                                               ECR                 France
                                                                               Efficient Consumer Response
Multiplayer CMI between 2 large
                              manufacturers and 2 RDC of one
                                           retailer



                              Rémi SOURIN       Patrice MINZOLINI




ECR                 Europe
Efficient Consumer Response
                                                              ECR                  France
                                                               Efficient Consumer Response
Cora in France

                              59 Hypermarkets
                              14 Retailer distribution centers
                              22 000 employees




ECR                 Europe
Efficient Consumer Response
                                                                 ECR                 France
                                                                 Efficient Consumer Response
Increase of
      Increase on shelf availability     Control of
        service level level to DC’s
         and service                   logistic costs
          Decrease of                    Reduction of
        inventory cost                Reduce our
                                       environmental
                                 environmental impact
                                       impacts
       Inventory reduction at RDC
          Improvement
        of freshness
      and mix product improvement        Reduction of
        and quality of                 road congestion
        products



       More frequent
         deliveries
                                  ≠
                              Mutualisation
                              Mutualisation   More full trucks


ECR                 Europe
Efficient Consumer Response
                                                           ECR                 France
                                                           Efficient Consumer Response
Multiplayer CMI implementation between
                   CORA – CADBURY & SARA LEE
                          Initial situation

                              Deliveries in full trucks towards 2
                              Cora’s warehouses (Ludres and
                              Roye)
                              – Sara Lee
                                • 57 trucks towards Ludres a year
                                • 52 trucks towards Roye a year
                              – Cadbury
                                • 39 trucks towards Ludres a year
                                • 59 trucks towards Roye a year

ECR                 Europe
Efficient Consumer Response
                                                                    ECR                 France
                                                                    Efficient Consumer Response
Initial situation
                                                   Roye




                                  Artenay                 Ludres
                              St Cyr en Val
                                                Roye




                                   Artenay
                                                             Ludres
                                St Cyr en Val




ECR                 Europe
Efficient Consumer Response
                                                                      ECR                 France
                                                                      Efficient Consumer Response
Mutualisation situation



                                                Roye




                                   Artenay
                                                       Ludres
                                St Cyr en Val




ECR                 Europe
Efficient Consumer Response
                                                                ECR                 France
                                                                Efficient Consumer Response
Economic KPIs
                              Cora Roye
                                               Before          After
                    Inventory                            19                16
                    Frequencies                          1,1            1,8
                    Service level                       98,7           99,3


                              Cora Ludres
                                               Before          After
                    Inventory                            20                  17
                    Frequencies                           1            1,65
                    Service level                       98,9           99,4



ECR                 Europe
Efficient Consumer Response
                                                                       ECR                 France
                                                                       Efficient Consumer Response
Assessment tool: current situation

                                Flow n°1   Flow n°2   Flow n°3   Flow n°4
     Expedition centre
     Delivery centre
     Distance per
     delivery (km)
     Average weight
     per vehicle (tons)
     Number of
     vehicles per year
     Number of delivery
     per week
     Weight per year
     (tons)



ECR                 Europe
Efficient Consumer Response
                                                                    ECR                  France
                                                                     Efficient Consumer Response
Assessment tool: current situation

                                Flow n°1   Flow n°2   Flow n°3    Flow n°4
     Expedition centre           Artenay     St Cyr    Artenay       St Cyr
     Delivery centre                Roye      Roye      Ludres       Ludres
     Distance per
                                     190        200        370                380
     delivery (km)
     Average weight
                                      18         18         18                       18
     per vehicle (tons)
     Number of
                                      52         59         57                       39
     vehicles per year
     Number of delivery
                                     1,0        1,1         1,1                  0,7
     per week
     Weight per year
                                     936      1 062       1 026               702
     (tons)



ECR                 Europe
Efficient Consumer Response
                                                                     ECR                  France
                                                                      Efficient Consumer Response
Assessment tool:
     mutualisation solution with Roye RDC
                                Loading 1-1          Loading 1-2
Loading point                     St Cyr              Artenay
Final or midway destination
point
                                 Artenay                Roye

Final delivery point                          Roye
Distance per delivery (km)          10                  190
Weight loaded at the loading
point per vehicle (tons)
                                    9                    9

Number of vehicle a year            95                   95
Total weight transported per
delivery & per vehicle (tons)
                                    9                    18
Total weight transported per
journey & per year (tons)
                                   855                 1 710

Number of delivery a week           1,8                  1,8



ECR                 Europe
Efficient Consumer Response
                                                               ECR                 France
                                                               Efficient Consumer Response
Assessment tool:
                              savings of the project



                                  Litre of gasoline   kg CO2   Vehicles.km
    Initial situation                  29 147         77 582     72 984
    Multiplayer solution               27 014         71 905     65 494
    Saving                             2 133          5 677      7 490
    % of savings                        7%             7%         10%




ECR                 Europe
Efficient Consumer Response
                                                                     ECR                 France
                                                                     Efficient Consumer Response
How to identify more easily potential
    manufacturer and retailer partners in order
     to optimize together the road transport?




                                 ECR
                              Transport
                              Web dating




ECR                 Europe
Efficient Consumer Response
                                           ECR                 France
                                           Efficient Consumer Response
ECR                 Europe
Efficient Consumer Response
                              ECR                 France
                              Efficient Consumer Response
ECR                 Europe
Efficient Consumer Response
                              ECR                 France
                              Efficient Consumer Response
ECR                 Europe
Efficient Consumer Response
                              ECR                 France
                              Efficient Consumer Response
Significant use increase of the
                              ECR France transport web dating
                  200                                                               189
                  180

                  160                                                           155
                  140
                                                                                          23 March 2006
                  120                                                                     7 June 2006
                  100                                                          96         11 September 2006
                                                                                          22 November 2006
                       80                                              77 79
                                                                  70                      11 January 2007
                       60                                                                 12 February 2007
                                                       39
                       40                       35 37 38                                  26 March 2007
                                           24
                       20             17

                              0   0                           0
                                  Company members           Expedition & delivery
                                                                    point

ECR                 Europe
Efficient Consumer Response
                                                                                                    ECR                     France
                                                                                                        Efficient Consumer Response
They use it
             AUCHAN, CASINO, CARREFOUR SPC, CARREFOUR
             HYPERMARCHES, CORA, METRO CASH AND
             CARRY, SCACHAP/ LECLERC, SYSTEME U
             20TH CENTURY FOX HOME VIDEO, BARILLA,
             BEIERSDORF, BIC, BRASSERIES HEINEKEN,
             CADBURY, COCA-COLA ENTREPRISE, COLGATE
             PALMOLIVE, DOUWE EGBERTS, FERRERO, FLEURY
             MICHON, FROMAGERIES BEL, GEMEY
             MAYBELLINE GARNIER, GEORGIA PACIFIC,
             HENKEL, KELLOGG'S PRODUITS ALIMENTAIRES,
             KRAFT FOODS, L’OREAL, LASCAD, LU,
             MASTERFOODS, MERALLIANCE, MHD, NESTLE,
             SCA, SOLINEST
ECR                 Europe
Efficient Consumer Response
                                                  ECR                 France
                                                  Efficient Consumer Response
ECR France collective green counter



                              Litres of gasoline   kg CO2   Vehicles.km

            Savings               14 343           38 177     46 942



                                 Players
             Benedicta, Cadbury, Carrefour, Cora, Nutrimaine,
             Pasta Corp, Sara Lee



ECR                 Europe
Efficient Consumer Response
                                                                   ECR                 France
                                                                   Efficient Consumer Response
1987-2007
                 Sustainable development definition
                           is 20 years old

                              Our responsibility is to implement it
                              We all report it through our annual reports
                              We have now the opportunity to make it
                              happen on collaborative way by transport
                              mutualisation
                              Let’s do it together from now on and show
                              that the Industry acts responsible …




ECR                 Europe
Efficient Consumer Response
                                                                       ECR                 France
                                                                       Efficient Consumer Response

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Sustainable Transport Collaboration Goes Green

  • 2. Agenda Introduction Olivier LABASSE, ECR France Darran WATKINS, ECR UK Cases from Peter LATHAM, Coca-Cola Enterprises Ltd ECR UK Gavin CHAPPELL, Alliance Boots Olivier LABASSE, ECR France Cases from Thomas DUBRULLE, Carrefour ECR Xavier PERRAUDIN, Benedicta France Patrice MINZOLINI, Cadbury Rémi SOURIN, Cora Discussion Questions to panel of speakers Close 2
  • 3. Transport background Pollution Pollution Network Network Gasoline costs Gasoline costs geography geography Multimodal Multimodal Legislation Legislation Road saturation Road saturation implementation? implementation? Railway’s Capacity Capacity failure shortages shortages Road security Road security policy policy Fiscal and social Fiscal and social legislation legislation Inventory level Inventory level Greenhouse Greenhouse distortions distortions and quality and quality gas gas European European Out of stock transportation Just in time Just in time Out of stock transportation white book white book Environmental Transportation Transportation Transportation Transportation Environmental costs costs increase costs increase demand demand costs 3 increase Internalisation Internalisation increase
  • 4. Introduction • Pressures on fuel, labour costs, road congestion and greenhouse gas reduction have moved to the top of the agenda of our industry • Collaborative transport optimisation has economic and environmental benefits while providing better service to consumer • The session will show how companies reach the same objectives in different countries using different tools 4
  • 5. Sustainable development: one global approach, one European policy, national strategies, local implementations Economic growth Sustainable development Social progress Environment conservation Deep-seated obligation for our companies 5
  • 6. A shared approach Face-to-Face & Economic On-Line Collaborative Benefits Tools Improved Vehicle Environmental Fill Benefits Multi-Partner Distribution Social Benefits 6
  • 7. UK Cases • ECR UK Collaborative Green Distribution • Darran WATKINS, IGD/ECR UK • Sharing Transport to Reduce Costs, Congestion and Emissions • Peter LATHAM, Coca-Cola Enterprises Ltd • A Collaborative Distribution Solution in Scotland • Gavin CHAPPELL, Alliance Boots
  • 8. ECR UK Board 14 Retailers 21 Suppliers
  • 9. ECR UK Structure & Activities ECR UK Board Diane Carter Chris Tyas Central Retail Operations Director Supply Chain Director Sainsbury's Nestlé Collaborative Retail Availability Green Packaging Workgroup Distribution Workgroup Workgroup Learning & Change Business Case Functional Date Coding People Insights – Multi-partner KPI’s Remote Subgroup Guidelines Subgroup Engagement squeezing out Convenience Trunking & Enablers Places Subgroup – last 50 metres the last drop? Store Subgroup Subgroup Subgroups Subgroup Environment Shelf Sizes Subgroup Subgroup Subgroup MU Subgroup Subgroup • Activities have doubled between 2005 and 2007 • Over 150 people from the industry directly contribute to ECR activities
  • 10. Food Industry Sustainability Strategy (FISS) Clear targets were set for the industry including: • Reduction of carbon emissions by 20% by 2010 • Reduction of water usage by 10-15% by 2010 • A significant reduction in the environmental and social costs of domestic food transportation by 2012 • Reduction in food waste of 15-20% by 2010 by the food manufacturing sector
  • 11. Transport Champions Group Action Main impact Greater capacity vehicles Fewer Out of hours deliveries Friendlier Engine specifications Friendlier The Transport “Big Six” Vehicle telematics/CVRS Fewer Transport collaboration Fewer Logistics systems redesign Fewer Total Both
  • 12. Sharing Transport to Reduce Costs, Congestion and Emissions Peter Latham VP Supply Chain Development Europe
  • 13. Why Collaborative Green Transport ? In the UK, the food chain accounts for: • At least 22% of the UK total of greenhouse gas emissions • 25% of all HGV vehicle kilometres in the UK Challenged by the Government to: • Reduce carbon emissions by 20% by 2010 against a 1990 baseline • Significantly reduce the environmental and social costs of domestic food transportation by 2012 Source: Transport 2000 Trust, DEFRA
  • 14. Why Collaborative Green Transport ? Cost Service
  • 17. What Are We Working On ? Collaborative Trunking
  • 18. Collaborative Distribution Interactive Sessions Name(s) Record Sheet Job Title(s) ECR Collaborative Distribution Workgroup Company Trunking Project – Case Study Record 10:10-12:00 Presentations 12:00-12:40 Speed-Dating 12:40-12:45 ‘Real’ Dates and your first impressions to check your assumptions requested / organised Company Yes / No / ? Flirt / Divert Why Wish list Time & Place Purpose of document Booker The purpose of the document is to record the progress of partners in identifying opportunities to remove empty trunking miles. By logging the issues encountered and solutions found through all the stages of the process, a case study record can be Boots The Chemist developed for dissemination across the wider ECR community CCE At the collaborative trunking ‘speed dating’ event there are many potential pairs of partners with opportunities to explore. This document is intended to log the progress of these opportunities in a common format which in total will form a substantial case Dairy Crest study. The document is intended to follow the likely process, please amend the document as Grampian Country Transport appropriate to match what actually happens. Musgrave Budgens Londis Nestle RHM Group Logistics Tesco Unilever ICF Partners Completed by Date
  • 19. Collaborative Trunking - Rollout http://www.igd.com/collaborativedistribution Ambient and chilled collaborative distribution sessions held in Q4 2006 and Q1 2007
  • 20. Opportunities to Save 687 loads/week = 5,100,000 miles pa The opportunities are clear: it’s up to individuals to implement!
  • 22. Shared Deliveries in Far Flung Places Gavin Chappell Supply Chain Director
  • 23. What is the Issue ? Dedicated 3rd Party Accounts Typical Groupage Services with specific: - General: • Fleet configuration • Shared user • Delivery processes • Limited value added • Paperwork services • Security / controls • Single transit media • Transit Media AND OR (pallets or cages) • Returns Processes • Common commercial • Commercial Model model • Delivery slots • ECONOMIES OF SCALE / store arrangements
  • 24. Far Flung Places High St Retailers Have: • Distribution Centres in central belt (Edinburgh / Glasgow) • Dedicated fleets of small vehicles • Long delivery runs (some 2 man) to outlying stores • Grocers have Full Truck Load deliveries to most stores Suppliers Have: • Few manufacturing facilities north of central belt to utilise returning legs > 80% Population live in the Central Belt
  • 25. Current Model Supplier 1 Retailer A Retailer B Retailer C
  • 26. An Alternative Model Supplier 1 Cross Dock Platform Double Deck Rigid Retailer A Retailer B Retailer C
  • 27. Far Flung Places – Potential Savings • 6 % saving in shifts • 16% saving in trips • 39% saving in miles Definite Winner ! • 11,700 miles / day • 3,600,000 miles / year
  • 28. What Do We Want ? • 3rd party to provide clear accountability for: • Store service • Security • Insurance • Billing • KPI reporting • Return load management • To Hub • To point of origin • Scheduling • Issue resolution
  • 29. Outcomes – 3 Pilots • Pilot 1 – Inverness – Potential to share an existing facility and use an existing shared user network • Pilot 2 – Aberdeen – Potential to use an existing shared user network • Pilot 3 – Highlands & Islands – Shared transport opportunity
  • 30. Pilots 1 & 2 (Boots The Chemist Only) • Financial savings and reduced mileage • Store delivery times maintained • Stores to get increase in weekly delivery frequency: 6 times vs. 3 today • Better availability for our consumers • Physical operation to start end of May ‘07
  • 31. Conclusion • The “Greenness” of our industry is not going to go away • If we don’t do something about it, the Government will • There are simple things we can do to make a difference now • We need the 3PL companies and other service providers to come with us • Collaborative Green Transport offers us a way of saving money and the planet!
  • 32. French cases The ECR France 2007 “green comparator” Olivier LABASSE 2 success stories of sustainable collaborative transport optimisation which reduce environmental impacts and costs and improve delivery frequencies – Multiplayer CMI between 3 SME and one large – Multiplayer CMI between 3 SME and one large retailer, Xavier PERRAUDIN, Benedicta & Thomas retailer, Xavier PERRAUDIN, Benedicta & Thomas DUBRULLE, Carrefour DUBRULLE, Carrefour – Multiplayer CMI between 2 large manufacturers and – Multiplayer CMI between 2 large manufacturers and 2 RDC of one retailer, Patrice MINZOLINI, Cadbury 2 RDC of one retailer, Patrice MINZOLINI, Cadbury & Rémi SOURIN, Cora & Rémi SOURIN, Cora The ECR “Transport web dating” ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 33. Some French trends in logistics Retailers expectations – To reduce inventories (- 10 days in 3 years) – To reduce inventories (- 10 days in 3 years) – To maintain an outstanding service level from their – To maintain an outstanding service level from their suppliers (large companies or SMEs) suppliers (large companies or SMEs) Manufacturers expectations – To control logistics costs – To control logistics costs – To improve on shelf availability – To improve on shelf availability Transport evolution – Increasing costs trend (+8,5% between 2004 and 2006) – Increasing costs trend (+8,5% between 2004 and 2006) – Decreasing offer (regional difficulties to deliver South of – Decreasing offer (regional difficulties to deliver South of France, Brittany … especially during peak seasons) France, Brittany … especially during peak seasons) ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 34. What is at stake? Economic stakes of mutualisation – Transport costs control – Transport costs control – Inventory costs reduction – Inventory costs reduction – Increase of service level by increasing delivery – Increase of service level by increasing delivery frequencies frequencies Environmental stakes of better trucks fulfilment – – CO2 reduction CO2 reduction – – Gasoline consumption reduction Gasoline consumption reduction – – Road congestion reduction Road congestion reduction ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 35. Retailer distribution centre supplying grocery Pallets / deliveries RDC Supply in pallets per day 40 35 15% of deliveries > to 33 pallets 30 50% of deliveries < à 5 pallets 25 Nb Pallets Average 17,71 pal/supply 20 15 10 5 0 88% 93% 98% 36% 41% 82% 31% 46% 52% 57% 62% 67% 77% 10% 16% 21% 26% 72% 0% 5% ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 36. How to optimize the truck fulfilment? Supplier A Supplier B Multipick Multiplayer CMI A+B Synchronization of bookings Multidrop Points of sale ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 37. How to solve the contradiction? Increase of Control of service level logistic costs Decrease of Reduction of inventory cost environmental impacts Improvement of freshness Reduction of and quality of road congestion products More frequent deliveries ≠ Mutualisation Mutualisation More full trucks ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 38. Optimisation of vehicles filling with bookings synchronisation If manufacturer alone Nb of floor Nb of floor Nb of pallets / Vehicule fill pallets deliveries delivery Manufacturer 1 1 347 354 4 12% Manufacturer 2 1 784 268 7 20% Manufacturer 3 177 89 2 6% Manufacturer 4 3 311 377 9 27% Manufacturer 5 15 002 949 16 48% Total 21 621 2 037 11 32% Current organisation (with logistics provider optimisation) Total 21 621 1 535 14 43% Organisation in CMI with bookings synchronisation Total 21 621 743 29 88% ECR Europe Efficient Consumer Response Source: Hays logistique ECR France Efficient Consumer Response
  • 39. Economic stakes of the multiplayer CMI for grocery by suppliers’ types In CMI Initial situation Without With mutualisation mutualisation Inventory in retailer’s 23 days < 16 days < 13 days warehouse 6,7 6,6 6,6 A 6 deliveries a week 6 deliveries a week 6 deliveries a week 6,7 8 6,7 B Cost in 1,4 deliveries a week 5 deliveries a week 5 deliveries a week % of the 6,5 8,8 6,7 manu- C facturer 0,9 delivery a week 4 deliveries a week 4 deliveries a week selling price 7,5 9,8 7,5 D 0,4 delivery a week 3 deliveries a week 3 deliveries a week Average 6,8 8 6,8 Economies realised thanks to the mutualisation of CMI: almost 1,2% of the manufacturers’ turnover in average ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 40. Greenhouse gas emission distribution in France Mt CO2 2002 200 100% 180 90% 28% Transports 160 80% 140 Residential 70% Tertiary 120 60% 24% Manufacturing 100 industry 50% Energy 40% 80 transformation 22% 30% 60 Agriculture Forestry 20% 13% 40 Others 10% 20 12% 0% 1% 0 1970 1980 1990 2000 CO2 worrying growth for transport sector ECR Europe Source: Response Efficient Consumer CITEPA / coralie / format SECTEN, mise à jour 27/02/03 ECR France Efficient Consumer Response
  • 41. The French green comparator Simulation tool developed in collaboration with ADEME to assess the potential savings in – gasoline – gasoline – CO2 – CO2 – vehicles.kilometres – vehicles.kilometres of the new transport solutions by comparison with the initial situation Objectives – Road congestion diminution – Road congestion diminution – Greenhouse gas emission reduction – Greenhouse gas emission reduction – Fossil energy saving – Fossil energy saving ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 42. The collective green counter Monitoring reduction of 0 0 Tons of CO2 Tons of CO2 Litres of Litres of Vehicle.kms Vehicle.kms gasoline gasoline ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 43. Working group’s members ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 44. Multi-players CMI between 3 SME food companies, a third party logistics operator, 6 hauliers and a major retailer Thomas DUBRULLE Xavier PERRAUDIN ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 45. 218 hypermarkets delivered by 10 RDC FRANCE 1025 supermarkets & 1649 convenience stores delivered by 16 RDC ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 46. an independent SME 2006 115 M€ Turnover / 235 people N°1 in Salad Dressings MS 36,7%* N°2 in Mayonnaise / MS 22,0%* N°1 in Variety Sauces MS 39,4%* N°2 in the Cold Sauces Market in France Market Share in Value 26,4 %* (*Source: AC Nielsen; cumulative value at the end of March 2007) ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 47. another independent SME 33 M€ Turnover / 65 people (in 2004) (in 2004) N°3 in Chocolate Powder market Market Share ~13,3% Brands BANANIA, BENCO ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 48. Pastacorp, again another independent SME 86 M€ Turnover / 250 people (in 2005) (in 2005) N°3 in the Pasta Market in France ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 49. A collaborative answer A mutualised multi-players approach How to organise COMBINED deliveries from ONE single physical depot to ONE single RDC ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 50. A practical and viable approach At technical and operational levels low investment / easy to set-up simple to manage But also from an economic point of view no logistics’ cost increase at a minimum Without forgetting environmental effects less CO2 consumption ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 51. A step by step approach First tested with 2 SME 2 SME October 2004 first set-ups One 3rd party logistic operator Q1&2 2005 First combined Six regional hauliers deliveries October 2005 One major retailer Combined deliveries 100% RDC ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 52. A step by step approach then extended to a 3rd SME 3 SME October 2005 first set-ups One 3rd Party Logistic Operator Six Regional Hauliers February 2007 Combined deliveries 100% Delivery Points One major Retailer ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 53. Flow chart physical mutualisation Banania factory Lustucru factory Bénédicta factory The 3 companies Bénédicta Banania Lustucru share the same externalised Storage Storage Storage facilities for storage and picking A chosen haulier (partner) takes goods in charge from a unique binary (synchronised picking and loading) Only one single point of delivery same booking (location/day/hour) Retailer DC ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 54. A step by step approach: before mutualisation factory Benedicta central warehouse Le Bourget Average deliveries B 10 pallets once a week Pont de Veyle Average deliveries Bassens 11,5 pallets 1,5 times a week Average deliveries 10 pallets 1,1 times a week ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 55. A step by step approach: before mutualisation factory Banania central warehouse Le Bourget Average deliveries B 4 Pallets 0,7 times a week Pont de Veyle Average deliveries Bassens 6 pallets once a week Average deliveries 4 Pallets 1,2 times a week ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 56. A step by step approach: before mutualisation factory Le Bourget Average deliveries B 19 pallets 0,9 times a week Pont de Veyle Average deliveries Bassens 25 pallets 1,1 times a week Average deliveries 23,5 pallets 0,9 times a week ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 57. The approach with mutualisation factory factory factory Le Bourget Average deliveries B 25 pallets 1,2 times a week Pont de Veyle Average deliveries Bassens 30 pallets 1,7 times a week Average deliveries 29 pallets 1,3 times a week ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 58. Economic results Average delivery frequency increased by +34% Average load per delivery increased by +115% Average stock coverage in RDC decreased by -16% (-3 days with mutualisation) Service level maintained to 99,6% Overall number of Booking a year -55% Logistic costs stabilised due to reduction on loading and unloading costs in warehouses ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 59. Theoretical environmental results Using ADEME / ECR green comparator Litre of gasoline kg CO2 Vehicles.km Initial situation 89 626 238 563 261 202 Multiplayer solution 44 123 117 445 114 173 Savings 45 503 121 118 147 029 % of savings 51% 51% 56% Unbelievable ! ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 60. Re-stated environmental results Using ADEME / ECR green comparator Litre of gasoline kg CO2 Vehicles.km Initial situation 56 333 149 945 153 626 Multiplayer solution 44 123 117 445 114 173 Savings 12 210 32 500 39 452 % of savings 22% 22% 26% Taking into account optimisation previously performed by hauliers (average truck fulfilment ~66%) ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 61. As a conclusion This collaborative approach has already been extended This collaborative approach has already been extended by the 3 SMEs to by the 3 SMEs to – 100% Carrefour RDC (26) – 100% Carrefour RDC (26) – One other retailer (Supermarchés Match) – One other retailer (Supermarchés Match) And we are looking for other partners … And we are looking for other partners … Carrefour has implemented collaborative approaches Carrefour has implemented collaborative approaches with with – 12 other manufacturers using the same method – 12 other manufacturers using the same method (large and small companies) (large and small companies) – with 60 private labels suppliers gathered on a – with 60 private labels suppliers gathered on a single consolidation centre single consolidation centre ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 62. Multiplayer CMI between 2 large manufacturers and 2 RDC of one retailer Rémi SOURIN Patrice MINZOLINI ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 63. Cora in France 59 Hypermarkets 14 Retailer distribution centers 22 000 employees ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 64. Increase of Increase on shelf availability Control of service level level to DC’s and service logistic costs Decrease of Reduction of inventory cost Reduce our environmental environmental impact impacts Inventory reduction at RDC Improvement of freshness and mix product improvement Reduction of and quality of road congestion products More frequent deliveries ≠ Mutualisation Mutualisation More full trucks ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 65. Multiplayer CMI implementation between CORA – CADBURY & SARA LEE Initial situation Deliveries in full trucks towards 2 Cora’s warehouses (Ludres and Roye) – Sara Lee • 57 trucks towards Ludres a year • 52 trucks towards Roye a year – Cadbury • 39 trucks towards Ludres a year • 59 trucks towards Roye a year ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 66. Initial situation Roye Artenay Ludres St Cyr en Val Roye Artenay Ludres St Cyr en Val ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 67. Mutualisation situation Roye Artenay Ludres St Cyr en Val ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 68. Economic KPIs Cora Roye Before After Inventory 19 16 Frequencies 1,1 1,8 Service level 98,7 99,3 Cora Ludres Before After Inventory 20 17 Frequencies 1 1,65 Service level 98,9 99,4 ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 69. Assessment tool: current situation Flow n°1 Flow n°2 Flow n°3 Flow n°4 Expedition centre Delivery centre Distance per delivery (km) Average weight per vehicle (tons) Number of vehicles per year Number of delivery per week Weight per year (tons) ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 70. Assessment tool: current situation Flow n°1 Flow n°2 Flow n°3 Flow n°4 Expedition centre Artenay St Cyr Artenay St Cyr Delivery centre Roye Roye Ludres Ludres Distance per 190 200 370 380 delivery (km) Average weight 18 18 18 18 per vehicle (tons) Number of 52 59 57 39 vehicles per year Number of delivery 1,0 1,1 1,1 0,7 per week Weight per year 936 1 062 1 026 702 (tons) ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 71. Assessment tool: mutualisation solution with Roye RDC Loading 1-1 Loading 1-2 Loading point St Cyr Artenay Final or midway destination point Artenay Roye Final delivery point Roye Distance per delivery (km) 10 190 Weight loaded at the loading point per vehicle (tons) 9 9 Number of vehicle a year 95 95 Total weight transported per delivery & per vehicle (tons) 9 18 Total weight transported per journey & per year (tons) 855 1 710 Number of delivery a week 1,8 1,8 ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 72. Assessment tool: savings of the project Litre of gasoline kg CO2 Vehicles.km Initial situation 29 147 77 582 72 984 Multiplayer solution 27 014 71 905 65 494 Saving 2 133 5 677 7 490 % of savings 7% 7% 10% ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 73. How to identify more easily potential manufacturer and retailer partners in order to optimize together the road transport? ECR Transport Web dating ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 74. ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 75. ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 76. ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 77. Significant use increase of the ECR France transport web dating 200 189 180 160 155 140 23 March 2006 120 7 June 2006 100 96 11 September 2006 22 November 2006 80 77 79 70 11 January 2007 60 12 February 2007 39 40 35 37 38 26 March 2007 24 20 17 0 0 0 Company members Expedition & delivery point ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 78. They use it AUCHAN, CASINO, CARREFOUR SPC, CARREFOUR HYPERMARCHES, CORA, METRO CASH AND CARRY, SCACHAP/ LECLERC, SYSTEME U 20TH CENTURY FOX HOME VIDEO, BARILLA, BEIERSDORF, BIC, BRASSERIES HEINEKEN, CADBURY, COCA-COLA ENTREPRISE, COLGATE PALMOLIVE, DOUWE EGBERTS, FERRERO, FLEURY MICHON, FROMAGERIES BEL, GEMEY MAYBELLINE GARNIER, GEORGIA PACIFIC, HENKEL, KELLOGG'S PRODUITS ALIMENTAIRES, KRAFT FOODS, L’OREAL, LASCAD, LU, MASTERFOODS, MERALLIANCE, MHD, NESTLE, SCA, SOLINEST ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 79. ECR France collective green counter Litres of gasoline kg CO2 Vehicles.km Savings 14 343 38 177 46 942 Players Benedicta, Cadbury, Carrefour, Cora, Nutrimaine, Pasta Corp, Sara Lee ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response
  • 80. 1987-2007 Sustainable development definition is 20 years old Our responsibility is to implement it We all report it through our annual reports We have now the opportunity to make it happen on collaborative way by transport mutualisation Let’s do it together from now on and show that the Industry acts responsible … ECR Europe Efficient Consumer Response ECR France Efficient Consumer Response