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AOL
First established in 1983 and in 1985 named Quantum Computer
In 1991 the company renamed America Online
In 1992 the company went public in NASDAQ
Share price increased 50000% in two years
Time Warner
Time Warner, is a result of merger in 1989 worth $14 Billion between
Time, established in 1922
Main business is magazine publishing
Followed by cable television in late 70s by acquiring American television and
communication company.
Warner Brothers
Established in 1923
Main Business is film production
Followed by music production and cable television operator business in the 60s
         AOL Time Warner
          In Jan 2001, it had been announced the Merger between AOL and Time
         Warner The Merger aimed to “Create the world’s first fully integrated
         media and communication company for the internet century in an all
         stock combination valued at $350 Billion”
SWOT analysis
Location of factor   Row 2.Strength         Row 2.weakness
                     Row 3.Opportunities    Row 3.Threats

Internal             •Strong market         •Declining revenue
                     position               from AOL
                     •Robust performance    •Declining faith in
                     of cable division      partners
                     •Strong programming
                     content
External             •Improving presence    •Intense competition
                     in internet ads        •Video piracy
                     •Growing interactive   •Economic slowdown
                     advertising
                     •Increasing
                     broadcasting market
Business Model

 Customers unwilling to pay add-on subscription fee

 Protecting IP on the internet was an issue

  AOL can not benefit from Time Warner cabling
infrastructure due to high required investment required
to enabling data send/receive methods.
Timewarner muskan asnani
Timewarner muskan asnani
Timewarner muskan asnani

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Timewarner muskan asnani

  • 1.
  • 2.
  • 3. AOL First established in 1983 and in 1985 named Quantum Computer In 1991 the company renamed America Online In 1992 the company went public in NASDAQ Share price increased 50000% in two years Time Warner Time Warner, is a result of merger in 1989 worth $14 Billion between Time, established in 1922 Main business is magazine publishing Followed by cable television in late 70s by acquiring American television and communication company. Warner Brothers Established in 1923 Main Business is film production Followed by music production and cable television operator business in the 60s AOL Time Warner In Jan 2001, it had been announced the Merger between AOL and Time Warner The Merger aimed to “Create the world’s first fully integrated media and communication company for the internet century in an all stock combination valued at $350 Billion”
  • 4. SWOT analysis Location of factor Row 2.Strength Row 2.weakness Row 3.Opportunities Row 3.Threats Internal •Strong market •Declining revenue position from AOL •Robust performance •Declining faith in of cable division partners •Strong programming content External •Improving presence •Intense competition in internet ads •Video piracy •Growing interactive •Economic slowdown advertising •Increasing broadcasting market
  • 5. Business Model Customers unwilling to pay add-on subscription fee Protecting IP on the internet was an issue AOL can not benefit from Time Warner cabling infrastructure due to high required investment required to enabling data send/receive methods.