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Timewarner muskan asnani
1.
2.
3. AOL
First established in 1983 and in 1985 named Quantum Computer
In 1991 the company renamed America Online
In 1992 the company went public in NASDAQ
Share price increased 50000% in two years
Time Warner
Time Warner, is a result of merger in 1989 worth $14 Billion between
Time, established in 1922
Main business is magazine publishing
Followed by cable television in late 70s by acquiring American television and
communication company.
Warner Brothers
Established in 1923
Main Business is film production
Followed by music production and cable television operator business in the 60s
AOL Time Warner
In Jan 2001, it had been announced the Merger between AOL and Time
Warner The Merger aimed to “Create the world’s first fully integrated
media and communication company for the internet century in an all
stock combination valued at $350 Billion”
4. SWOT analysis
Location of factor Row 2.Strength Row 2.weakness
Row 3.Opportunities Row 3.Threats
Internal •Strong market •Declining revenue
position from AOL
•Robust performance •Declining faith in
of cable division partners
•Strong programming
content
External •Improving presence •Intense competition
in internet ads •Video piracy
•Growing interactive •Economic slowdown
advertising
•Increasing
broadcasting market
5. Business Model
Customers unwilling to pay add-on subscription fee
Protecting IP on the internet was an issue
AOL can not benefit from Time Warner cabling
infrastructure due to high required investment required
to enabling data send/receive methods.