MuseumNext keynote from Robin Dowden and Nate Solas, Walker Art Center

1. Rethinking the Museum Website Museum Next 2012

2. Rethinking the Museum Website Why does this work at my place and not yours? Museum Next 2012

3. Rethinking the Museum Website Why does this work at my place and not yours? How to run from villagers with burning torches Museum Next 2012

4. Walker Art Center, Minneapolis, Minnesota

9. Minneapolis Sculpture Garden  

11. Open Field  

12. Gorilla Yogis 

13. Open Field Suzuki Violins    

14. Drawing Club  

15. Rock the Garden  

16. More than 10,000 people attended Rock the Garden 2011  

17. Thomas Barlow (T. B.) Walker

19. Public Galleries, T. B. Walker’s home, 1904 

20. Walker Art Galleries, 1954  

21. Walker Art Center School, c. 1942    

22. Spring Dance Festival,1940  

23. Ideas for Better Living, Everyday Art Gallery, 1946  

24. Benches & Binoculars 

25. Dance Works I: Merce Cunningham / Robert Rauschenberg 

26. Dance Works II: Merce Cunningham / Ernesto Neto 

27. Ralph Lemon’s How Can you Stay in the House all Day and Not Go Anywhere?

28. Tacita Dean: Merce Cunningham performs STILLNESS… (six performances, six ﬁlms)

29. Walker Cinema

30. McGuire Theater

31. Walker by the Numbers (FY2011-12) – $18.5 annual budget $185 million endowment 130 full time employees 12,000 works in the collection 590,000 visitors 10 exhibitions 75 performances in music, dance & theater 170 ﬁlm screenings +++ public, school, & tour programs

32. Mission – The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences that examines the questions that shape and inspire us as individuals, cultures and communities.

33. Leadership

36. Rethinking the Museum Website – Launch new site December 1, 2011 Two+ years in development Characterized as “idea hub”

37. Principles informing the redesign – Simpliﬁcation •  tighter integration of parts, more uniformity •  ﬂexible interface that can accommodate wide range of content •  moving away from the neighborhood metaphor •  organizing content by type of asset: events, text (articles, blogs), rich media (audio, video), collections (artwork)

38. Principles informing the redesign – Multiple audiences •  how people use the site versus our self-view •  Walker visitors (physical versus Internet only) •  responding to particular user needs (plan your visit, ticket buyers, art enthusiasts, scholars) •  internal Walker community

39. Two portals home page calendar (Walker as content provider) (physical visitors)

40. “Reasons for having a website” – Communicate and advance the Walker’s brand, vision, authority, and voice Promote Walker programs and prompt onsite visitation Generate revenue—both earned and contributed Aid in onsite visitation Create and advance relationships/community Serve as a content resource

42. What makes walkerart.org different?

43. “ . . . arts organizations, faced with a lack of media coverage, are creating their own coverage, and taking the dialogue directly to their audiences. Marianne Combs mpr.org, December 2011 http://minnesota.publicradio.org/collections/special/columns/state-of-the-arts/archive/2011/12/walker-art-center-launches-new-website.shtml

50. “ Justo Hidalgo, 24symbols Quoted in O'Reilly Radar 1/19/2012

51. Etc..

52. (quick) Site Tour

53. ravedelay on flickr

60. UI / UX

67. Fun

73. Walker DNA

74. Audience Engagement and Communications Education and Marketing and New Media Design and Community Public Relations Initiatives Editorial Prgms

75. WALKER ART CENTER Director Audience Engagement and Operations and Curatorial and Development and Communications Administration Program Services Finance Education and Marketing and New Media Design and Community Finance and Special Projects Government Capital Public Relations Initiatives Editorial Annual Fund Prgms Accounting Fundraising Relations Campaign Human Marketing and Facility Information Building Program Merchandising Visitor Services Visual Arts Performing Arts Film/Video Registration Library Resources Public Relations Rentals Technology Operations Services

76. Audience Engagement and Communications Education and Marketing and New Media Design and Community Public Relations Initiatives Editorial Prgms

77. Walker Publishing Print on demand Magazine Getty OSCI site

79. Walker Publishing Print on demand Magazine Getty OSCI site

80. Process

81. Redesign Roadmap: Major Milestones 2010 January requirements gathering for calendar March divide home page & calendar design between design studio & new media May paper prototype testing of main navigation June calendar tested with friends & family (UX wars) July all staff meetings: announce a new conceptual framework August staff departures, restructuring & rebuilding

90. Redesign Roadmap: Major Milestones 2011 January home page discussions redux March development begins in earnest August 9 Board Attendance Task Force meeting August 16 still debating home page models August 30 announce web editor hire (starts mid-Sept) Sept 21 staff presentation (villagers with torches) October 21 Board presentation October 31 beta release December 1 public launch

92. Walker The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences. (Or other language) SEARCH THE WALKER ARCHIVES NAV NAV NAV NAV NAV NAV AT THE WALKER WALKER BLOGS (rotating slides) (rotating slides) Headline Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description . . . (more) WALKER CHANNEL Headline of what is showing above FEATURE ARTICLES (from calendar or other places) EXHIBITIONS PERFORMANCE FILM/VIDEO NEW MEDIA DESIGN EDUCATION OTHER -Featured Article 1 -Featured Article 2 -Featured Article 3 Headline -Featured Article 4 Description of video Description of video Description of video Description of video Description of video Descrip- FROM THE ARCHIVES ARTWORK OF THE DAY tion of video Description of video. FEATURED/CURATED SPACE (ArtsConnected) (rotating slides) Headline Headline Regis Dialogues Beginning of blog or short description Beginning of blog or short Beginning of blog or short description Beginning of blog Every day for this month we will be posting a new essay description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description about a ﬁlm critic, culled from 20 years of Regis dialogues. or short description . . . (more) Beginning of blog or short description . . . (more)

93. NAV Walker The Walker Art Center is a catalyst for the creative expression of artists and the active engagement of audiences. (Or other language) HIGHLIGHT HIGHLIGHT HIGHLIGHT HIGHLIGHT SEARCH THE WALKER ARCHIVES WALKER MARCH 13, 2010 NAV NAV NAV NAV NAV NAV AT THE WALKER WALKER BLOGS A CATALYST FOR CREATIVE EXPRESSION (rotating slides) FEATURE STORIES (rotating slides) Headline Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description . . . (more) WALKER CHANNEL Headline of what is showing above FEATURE ARTICLES (from calendar or other places) EXHIBITIONS PERFORMANCE FILM/VIDEO NEW MEDIA DESIGN EDUCATION OTHER PHILIP BITHER DISCUSSES THE HISTORY OF PERFORMANCE ART IN THE GALLERIES The beginning of this story beginning of this story beginning of this story beginning of this story beginning -Featured Article 1 of this story beginning of this story beginning of this story beginning of this story beginning of this story -Featured Article 2 beginning of this story beginning of this story beginning of this story beginni. -Featured Article 3 Headline AT THE WALKER VISUAL ART -Featured Article 4 Description of video Description of BLOG POST video Description of video Description BLOG POST of video Description of video Descrip- BLOG POST FROM THE ARCHIVES ARTWORK OF THE DAY tion of video Description of video. NEW MEDIA BLOG POST FEATURED/CURATED SPACE BLOG POST HEADLINE HEADLINE BLOG POST PERFORMING (ArtsConnected) ARTS BLOG POST (rotating slides) BLOG POST BLOG POST HEADLINE HEADLINE FROM THE ARCHIVES FILM BLOG POST BLOG POST BLOG POST Headline Headline Regis Dialogues EDUCATION Beginning of blog or short description Beginning of blog or short Beginning of blog or short description Beginning of blog Every day for this month we will be posting a new essay description Beginning of blog or short description Beginning of blog or short description Beginning of blog or short description about a ﬁlm critic, culled from 20 years of Regis dialogues. BLOG POST or short description . . . (more) Beginning of blog or short description . . . (more) BLOG POST HEADLINE HEADLINE BLOG POST WALKER CHANNEL DESIGN BLOG POST BLOG POST BLOG POST

100. Artistic Program Directors’ Concerns – They have not had a chance to embrace the new conceptual framework and don't understand the decision making process that got us here. The home page does not reﬂect the Walker as a multidisciplinary art center and arts presenter. Walker's artistic programming is not visible on the home page or site navigation.

102. The advantage of being located in the middle of the country

112. ...how are we doing?

113. What can we measure now?

114. Is the content being consumed?

116. 40% more visits

118. Brand new audiences

120. Out of state...

122. Global...

124. 150 %*

126. 50% more links in

128. walkerart.org is a destination

130. 21% more engagement (3+ minutes, 3+ pageviews)

132. 2X More return visits (return visit within 2 weeks)

134. How do people say they're using the site?

135. I'm visiting the site today to... a) Plan a visit b) Conduct professional or academic research c) Find specific information for personal interest d) Browse casually e) Make a transaction

138. So??

140. Sustainable?

141. All content starts on the web

142. Next: Collections

145. So??

146. The web allows 100% of the population to access the best 1% of museum content. Paraphrasing Chris Lloyd @ theconversation.edu.au h/t Mia Ridge @ openobjects.blogspot.com

147. What content can you host that is unique to your museum?

148. Linking = Authority

149. http://www.brooklynmuseum.org/community/blogosphere/2012/04/25/vetting-wikipedia-for-wikilink/

150. https://www.gov.uk/designprinciples#second h/t @frankieroberto via http://openobjects.blogspot.ca/2012/04/whats-right-question-about-museum.html

151. Robin Dowden Nate Solas @rdowden @homebrewer

MuseumNext keynote from Robin Dowden and Nate Solas, Walker Art Center

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MuseumNext keynote from Robin Dowden and Nate Solas, Walker Art Center