pilotfish portfolio

Pilotfish I Our Mission

Creating Unique User Experiences

Page 2 I © 2013 Pilotfish

Pilotfish I Office Locations

Pilotfish is located in
Amsterdam, Munich and Taipei.


Pilotfish I Office Locations

Pilotfish is located in
Pilotfish Netherlands BV Pilotfish GmbH Amsterdam, Munich and Taipei.

Pilotfish Taiwan Branch
Pilotfish Inc.


Pilotfish I Team

A multidisciplinary team…
of 40+ people specialised in
Research, Strategy, Design
Management, Product Branding,
Industrial Design, User Interface
Design, User Experience Design,
Service Design, Mechanical
Engineering, Prototyping,
Tooling, Vendor Sourcing,
Production and Quality Control

… from around the world
Australia, Belgium, France,
Germany, Italy, Japan,
Netherlands, Romania, Sweden,
South Korea, Switzerland,
Turkey, Taiwan, UK, USA ….


Pilotfish I Process

EXPLORATION

• Investigate and understand the user’s needs, dreams and reality.
• Consider the user environment.
• Discover usage break-downs.

• Understand the market systematics.
• Investigate macro and micro trends.
• Analyse competitors.

• Source and partner up with innovative technology suppliers.
• Adapt and combine innovative solutions.
• Identify the best solutions by balancing feasibility, cost, and availability.


Pilotfish I Process

EXPLORATION IDEATION IMPLEMENTATION

DESIGN USER AND TECHNOLOGY FINALISED
ESSENCE VALIDATION DESIGN


Pilotfish I Process

EXPLORATION IDEATION IMPLEMENTATION

In the exploration phase, our team During the ideation phase, the research In the realisation phase, the final concept
gathers relevant information related to results of the exploration phase are is implemented and seamlessly
the end user, the market and the further assessed to define the strategic translated into a tangible product.
available technologies. direction of the project.
The final product is again validated with
The researched data is analysed and Ideas and concepts are generated and end users.
evaluated to yield opportunities for validated with potential users.
problem identification and innovation.


Pilotfish I Awards

Pilotfish has won a significant number of
internationally renowned design awards.


Pilotfish I Founders

Harm-Willem Hogenbirk Marc Nagel
Founding Partner / CEO Pilotfish Netherlands BV Founding Partner / CEO Pilotfish GmbH
2012: Hosting Workshop at Shi Chien University, Taipei 2012: Hosting Workshop at Shi Chien University, Taipei
2011: Jury Member, Computex Taipei design & innovation awards 2011: Speaker,180° Stage Presentation, Ljubljana Month of Design
2009: Jury Member, Taiwan Excellence Awards 2010: Speaker, MEX Mobile User Experience Conference, London
2009: Speaker, Design Future Shock, Taiwan Design Center 2010: Speaker, Medical Service Design Symposium, Taiwan Design Center
2008: Jury Member, iF product design award, Germany 2010: Mentoring Masters Student, University of Wuppertal (UWID), Germany
2007: Speaker, Mobile Reference Design Conference, Brussels 2009: Keynote Speaker, Cultural & Creative Industry Trend Forum, Taiwan
2007: Speaker, Multimedia Handsets Conference, Amsterdam 2009: Jury Member, Computex iF award, Taiwan
2006: Keynote Speaker, Cambridge Wireless Association, UK 2009: Mentoring Masters Student, Technical University Munich (TUM), Germany
2006: Speaker, World Handset Forum, Prague 2008: Jury Member, Taiwan Design Award
2008: Speaker, Design Change Conference, Taiwan Design Center


Pilotfish I Clients


Cases I AltiGen iFusion SmartStation I 2010

Communications Dock
for the iPhone
• First integrated communications docking station for iPhone
• Extends the ergonomics of a conventional telephone to the iPhone
• Specially conceived for use in office environments
• All smartphone functions remain accessible
• No more switching back and forth between landline & mobile phone



Refined concepts

Mechanical studies

Early exploration sketches



Bluetooth connection

Mute

Speaker phone

Volume down

Volume up


Native Instruments
Product Line

Cases I Native Instruments Hardware Product Line

Tangible Interfaces
Creation of a family of dedicated physical interfaces for Native
Instruments’ audio software tools

• Eliminating the use of laptop & keyboard for intuitive
stage performances.
• Definition of a hardware design language reflecting the
Native Instruments brand values.
• Development of a sturdy and stylish product line based
on extruded aluminium profiles.



Existing Software


Cases I Native Instruments Hardware Product Line I Audio Kontrol 1 I 2005


Cases I Native Instruments Hardware Product Line I Rig Kontrol 3 I 2007


Cases I Native Instruments Hardware Product Line I Traktor Kontrol S4 I 2009


Cases I Native Instruments Hardware Product Line I Maschine I 2007


Cases I Native Instruments Hardware Product Line I Overview (Release Dates)

Audio Kontrol 1 Audio 8 DJ Audio 4 DJ Guitar Rig Session
2005 2005 2007 2009

Guitar Rig Mobile Maschine Traktor Kontrol X1 Traktor Kontrol S4
2009 2009 2009 2010

Kore 2 Rig Kontrol 2 Rig Kontrol 3
2008 2006 2008


Cases I JBL Headphone Study I 2007

Brand Materialisation
How to leverage the JBL brand identity and distinguish it from the
AKG traditional headphone line by:

• Understanding the brand values.
• Extracting the essence.
• Translating values and essence into a new design.



Owned by the same company, the AKG and
JBL brands should not compete in their
respective markets.

While the AKG form language promotes
technical aspects, JBL is perceived as a
lifestyle brand emphasizing on emotion and
individuality .


Case I Vicuna Golf Assistant App I 2012

Smart golf partner
• GUI for a golf assistant app
• Records stroke information and suggests best club to use
• Features three types of prediction programs
• Strengthened visual effects under sunlight
• Distributed via iTunes App Store starting August 2012


Cases I IPTEQ Prayer Time Clocks I 2012

Reinventing tradition
• Turning ggfgsdfg



Muslim prayer times are calculated
according to the position of the sun.
They differ every day depending on the
geographical location and season.

There are five formal times of prayer during
the day:

Fajr Before sunrise
Dhuhr At midday, after sunrise
Asr During the late afternoon
Maghrib Just after sunset
Isha Between sunset and midnight

Target for the new clocks
Based on Swiss clock-manufacturing and
integrated GPS technology, the target
group for the new IPTEQ Prayer Time
Clocks are the younger and more modern
users, but still keep a certain timeless
character.



Research
Included reading books
about Islamic history, Islamic art,
traditional and modern architecture,
Islamic history of science, patterns.

Documentation trip to Istanbul
Observation in mosques and visit
Of the Islamic Art Museum



The existing product is targeted at a very
conservative market.

New Trends in Islamic Art and Architecture
The new products should consider the new
modernising trends in Muslim societies, and have
a more modern and sophisticated approach.



Mosque Home
Model Model


Cases I IPTEQ Prayer Time Clocks I Home Model I 2012

Home Model


Cases I IPTEQ Prayer Time Clocks I Home Model

Inspiration – The Minaret Early Concepts ID Refinement 1:1 Scale STL Mock-Up



Technology Selection Light Guide Testing and Validation ME, EE and Housing Finishes Production Mini Series



Mosque Model


Cases I IPTEQ Prayer Time Clocks I Mosque Model

Early Sketches
Using the astrolabe as inspiration,
the aim was to convey the aspect of
a high-precision time instrument.

The Islamic Golden Age of Science
Between the 9th and the 14th century the Islamic world was in the
forefront of technology and sciences. Muslim scholars invented
new tools or perfected existing ones, like the astrolabe.

The Astrolabe
The astrolabe was used for navigation
as well as for calculating prayer times.



1:1 Scale Intermediary Mock-Ups ID Refinement, CAID, ME Working Prototype Final Product



UI Wireframing Visual Design Style Guide Implementation



In-between prayers



During prayer


Cases I Honeywell Sensing Sensation I 2012

Interactive Spheres
With a product range of over 50,000 sensors and controls, Honeywell
traditionally finds it challenging to communicate the complexity and diversity
of its portfolio.

Challenge
• Present the Honeywell Sensing & Control portfolio in an effective, brand-
promoting way, creating excitement for new product introductions and
generating traffic to the company’s booth at trade shows

Solution
• A series of interactive demonstrator spheres, allowing visitors to
experiment the sensory controls by touching, blowing and manipulating
the spheres. Each sphere highlights the unique characteristics, accuracy
and sensitivity of a particular sensor, while creating a strong link
throughout the whole portfolio.

Launched at Electronica 2012 trade show in Munich, Germany.


Honeywell Sensing Sensation I Kick-Off Workshop

cool
inspiring
Human factors Simple & effective
Aspirational
characteristics
fresh High touch
extravert
flexible Customer XP


Honeywell Sensing Sensation I Ideation

Early brainstorms and
sketches exploring playful
ways of engaging and
interacting with Honeywell
sensors.


Honeywell Sensing Sensation I Concept Refinement


Honeywell Sensing Sensation I Proof of Concept


Honeywell Sensing Sensation I Realisation of Airflow Sphere

Airflow Sphere
The Airflow sphere uses an airflow sensor capable of
measuring the faintest of human breath.


Honeywell Sensing Sensation I Realisation of Airflow Sphere


Honeywell Sensing Sensation I Realisation of Rotation Sphere

Rotation Sphere
The Rotation sphere uses a highly sensitive frictionless angle
sensors to challenge users’ control and accuracy.


Honeywell Sensing Sensation I Realisation of Rotation Sphere


Honeywell Sensing Sensation I Realisation of Pressure Sphere

Pressure Sphere
The Pressure sphere uses an air pressure sensor to measure subtle
pressure changes inside the sphere as users touch the surface.


Honeywell Sensing Sensation I Realisation of Pressure Sphere


Honeywell Sensing Sensation I Assembly & Logistics


Assembly & Logistics
Setup & Installation

Honeywell Sensing Sensation I Setup & Installation


Showtime…
Electronica 2012 Trade Show in Munich

ID STYLING
_SAMPLE CASES
Transportation Design
Notebook Concepts
Multimedia
Handheld Devices
Colour Material Finish
Moods and Personas


Transportation
Design


Cases I Transportation Design


Notebook
Concepts


Cases I Notebook Concepts


Multimedia


Cases I Multimedia


Cases I Handheld Devices


Colour
Material
Finish


UI/UX Project Compilation I Consumer Electronics


UI/UX Project Compilation I Smart Home


UI/UX Project Compilation I Medical


UI/UX Project Compilation I Professional


UI/UX Project Compilation I Automotive


Thank you I www.pilotfish.eu

MUNICH AMSTERDAM TAIPEI TAIPEI
Pilotfish GmbH Pilotfish Netherlands BV Pilotfish Taiwan Branch Pilotfish Inc.
Innovation | Mechanical Engineering | Tooling | Production
t +49 89 1202 1890 t +31 20 47 06 111 t +886 2 2659 1226 t +886 2 2659 1226
f +49 89 1202 1899 f +31 20 47 06 112 f +886 2 2659 8524 f +886 2 2659 8524
info@pilotfish.eu info.nl@pilotfish.eu info.taiwan@pilotfish.eu info.inc@pilotfish.eu

Synaptics & Pilotfish
ONYX Touchphone

Cases I Synaptics & Pilotfish ONYX I 2006

Touchphone Pioneer
• First purely gesture-based phone prototype worldwide
(introduced in August 2006).
• Based on Synaptics multi-touch technology ClearPad .
• Integrated user interface, interaction and industrial design.


Pilotfish
Ondo
Music Editing Phone

Cases I Pilotfish Ondo I 2008

Mobile Music Creation
• Ondo enables users to capture and edit sounds on the go.
• Creates new opportunities for collaborative music
creation between contributors in distant locations.
• Moves beyond existing software-based mobile phone
music experiences.
• Introduces a more intuitive sound editing experience.



Music enthusiast Intermediate Professional
Passionate about music listening, is interested Can play an instrument and has some knowledge of Music producer, uses dedicated equipment
in learning to play an instrument but does not creating music. Owns basic recording equipments and professional software.
necessarily aim to become a musician. and plays in an amateur band.

Focus of the project



Mobile Moving beyond software-based solutions of
other mobile phone products, Ondo is
specifically constructed to create a tactile
sound editing experience.
Software-based Ondo Music Editing Phone
music solutions on
Mobile device with the
existing phones
joy of tactile feedback

Generic Dedicated
(multifunctional (very tactile)
touch screen)

Traditional
music equipment

Stationary



Stationary scenarios

1. Recording 2. Editing 3. Playback and Mixing

Mobile usage



Jamming

Navigation Display Main Display / Recording Sticks
User Interface changes in response to Three recording sticks act as the main display.
mode selection (phone, editing, recording). When removed, each stick can be separately clipped
onto a musical instrument to capture sound.

Fine-tuning Dial Flexible Area Components Area
Enables precise track editing by accurately Form-sensitive flexible materials allow the Contains technical parts,
selecting and cropping sound files. user to effect recorded sounds by connectors and battery.
bending and twisting the ends of the device.


Cases I Pilotfish Ondo I Bending Sound Effects I 2008


Cases I Pilotfish Ondo I Twisting Sound Effects I 2008


Cases I Pilotfish Ondo I Mixing I 2008


Cases I Pilotfish Ondo I Benefits I 2008

ODMs
Extended product offer for manufacturers.

Operators
Higher ARPU (=average revenue per user)
due to increased interaction among users.

Manufacturers
• Extended product range (including
potential accessories for music
creation).
• Can express their creativity without prior
knowledge about music making. • Increased brand recognition among
target users.
• Can improve their music creation skills.
• Get new possibilities for sharing and
networking activities among similar
interest groups.
Users

Content Creators
Additional downloading offers including:
- music games
Technology providers - sound libraries
Opens new areas for implementing - music editing software
innovative technologies that fulfill new - new ideas for online shows
user needs. - music news and scene information


Cases I Acuity Water Purifier I 2007

A pure source at home
Industrial design for an iconic, self-maintained water purifier used in
private homes of developing countries

• Offers clean drinking water from a direct source in the home
• Compact placement for an effective use of space
• Innovative plug & play system with exchangeable cartridge
• Simple to install, easy to use
• Replaces the need to buy and transport water containers or to install
complex purifying systems requiring external maintenance



Unsafe water and sanitation cause an estimated 80 per cent of all
diseases in the developing world.

Bottled water is therefore a must-have in many developing countries:

• India: consumption of bottled water tripled between 1999 and
2004.

• China: Bottled water is a must-have in China, following toilet
paper and cell phones. Some people refill the bottles with polluted
water and sell them.

• Brazil: has the fourth highest bottled water consumption
worldwide ( after USA, Mexico, China).

The waste caused by bottled water is about 1.5 million tons/ year.



Product environment Current products



Most household products and appliances have a
recognisable typical form.

Even relatively young devices, like microwave
ovens, are recognisable as such due to the ubiquity
of a typical device setup found across different
cultures.



A smart way to integrate all technical components in one
compact package was found by building and trying out a
series of simple cardboard mock-ups.



pure friendly to the body
refreshing unobtrusive
cool
relieving

peaceful modern living
serene materials
protecting
... industrially made
objects in dialogue
with nature...


Cases I Gobandit LIVE I 2011

Built-in Wi-Fi Action
Camcorder
• Captures sports adventures in HD quality with integrated GPS
tracking of position, latitude, longitude, acceleration and speed
• Optional mounting brackets for goggles, helmets and tripod
• Lightweight, durable, water-proof and use of natural plastics only
• Proprietary software for quick and simple footage editing


Cases I Gobandit LIVE I Scenarios I 2011


Cases I Gobandit LIVE I Scenarios I 2011
bike helmet mount (vented helmet)

goggle mount

universal (tripod) mount


Cases I Gobandit LIVE I Skins I 2011



helmet mount goggle mount tripod mount


Cases I Medion The Touch X9613 I 2008

All-in-One
Touchscreen PC
• 24” touchscreen PC with multitouch, Full HD TV
and Blu-Ray recorder.
• Distinct operating panel with secondary 3.5”
touchscreen integrated in the foot.
• May be operated via touch screen, remote or
voice control, or wireless keyboard.


Cases I Munich Airport InfoGate I Design, Engineering & Realisation of Housings I 2010

Information Terminals
• Design, engineering and production of housings for an innovative
customer guidance system providing customised face-to-face
information to airport visitors via video conference
• Comprises info counters with integrated touch screen tables and
interactive information displays
• Launched by Munich Airport in June 2011



Machine/ ATM

Information

Intimacy



HD camera orthogonal to table

Speakers on user
SD camera on user

Accessible
touchscreen
Microphone
on user

Refill of card dispenser and printer Exchange of toner-cartridge


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