22. Self-Publishing: The Way of the Future
Amazon KDP and print-on-demand (POD) services like
CreateSpace (an Amazon subsidiary) and Lulu have
democratized access to the means of production, and
even to the readers themselves – and services like
KickStarter and IndieGoGo make it possible for you to
get paid for your writing.
Most New Authors Sell Fewer Than 100 Books
23. Has written 20 books not selling more than 1000 copies each
24.
25. 'The days of publishing
an author, as opposed
to publishing a
book, seem to be over.'
The death of books
has been greatly
exaggerated
Lloyd Shepherd
Tuesday 30 August 2011
30. Need to use the correct style and content for specific websites
31.
32.
33. The process of writing a book
is infinitely more important
than the book that is
completed as a result of the
writing, let alone the success
or failure that book may have
after it is written . . . the book
is merely a symbol of the
writing. In writing the book, I
am living. I am growing. I am
tapping myself. I am changing.
The process is the product.
- Theodore Isaac Rubin
40. Perfumer
Excellence
Knowledge
(vocabulary) of
odorous substances
Knowledge of
potential strengths,
weaknesses and
applications of
odorous materials
Knowledge of
outstanding
fragrance creations
within the domain
Practical knowledge
& experience
Olfactory
sensitivity
Time, patience,
perseverance
Interest and
passion
Imagination
Knowledge Base
Emotion
Cognitive SkillCreativity Tool
Process &
Product
Curiosity, enquiry
and
experimentation
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
41. Composition of Prior Knowledge
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
42.
43. Short Term
Memory (STM)
Stimulation from the
environment through our
sensory systems
Prior KnowledgeCoded Domain
Imagery,
Semantics &
Syntax
Long Term
Memory
Sub-Consciousness
Self
Organizing
System
Sub-conscious
operation creating free
associations from bits
of random information
Still following patterns from learning
Domains become more
fluid and flexible allowing
for analogies
Insight
Imagination
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
44. Engagement
Preparation
Period
Frustration
Period
Incubation
Period
The Creative
Insight
Verification
Period
Elaboration
Period
Solution, concept,
idea and eventual
opportunity
Puzzling situation, curiosity, questioning
of something given or problem in the
environment.
Some parts of the elaboration process
require further creativity like strategy
development.
If flaws found with the insight, there
may be a return to frustration,
preparation or incubation again. In
some cases there may be a
questioning of engagement.
Opportunity
Insight
If no flaws in insight found there will
be an advance to the elaboration
period where the insight is developed
into a concept, idea and eventually
into a potential opportunity
This may be a process
of creating a number of
innovations so the idea
will be able to be
exploited as an
opportunity.
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
52. Ego
Concept
Sense and view of the
world & reality
Inner drive
- aggressive/destructive
- sensitive/appreciative
Obtainment strategies
Libidinal love for outside
world/internal world
Self confidence
Responsibility
Accountability
Drive/Courage
Influences
Attention
Personality Situation/Life
Experience
Capacity to
Synthesize
Motivation
Thoughts
Feelings &
Emotions Desires
Discipline
External
Stimuli
Filter
Mechanism
Defense
Mechanisms
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
96. Planning
How can I know what I
think till I see what I
say?
- E. M. Forster
97. I work every day - or at
least I force myself into
office or room. I may get
nothing done, but you
don't earn bonuses
without putting in time.
Nothing may come for
three months, but you
don't earn the fourth
without it.
- Mordecai Richler
98. The first thing to do ……………………………
See the big picture of what you want to do
As for my next book, I am
going to hold myself from
writing it till I have it
impending in me: grown
heavy in my mind like a ripe
pear, pendant, gravid, asking
to be cut or it will fall.
- Virginia Woolf
120. Every human being has
hundreds of separate people
living under his skin. The
talent of a writer is his ability
to give them their separate
names, identities, personalitie
s and have them relate to
other characters living with
him.
- Mel Brooks
121. Plagiarism is defined as: the use or close
imitation of the language and thoughts of
another author and the representation of
them as one’s own original work.
122. Anything new in this
world is a
contribution of
known elements
Our thinking is
dominated by our
prior knowledge
125. “Reading, after a
certain age, diverts
the mind so much
from its creative
pursuits. Any man
who reads too
much and uses his
own brain too little
falls into lazy habits
of thinking”
Albert Einstein
126. “The secret to creativity is knowing how to hide your sources”
Albert Einstein
127. The most original thing a
writer can do is write like
himself. It is also his most
difficult task.
- Robertson Davies
128. Your manuscript is
both good and
original; but the
parts that are good
are not original, and
the parts that are
original are not
good.
- Samuel Johnson
129. We are as much
informed of a writer's
genius by what he
selects as by what he
originates.
- Ralph Waldo Emerson
133. The First Draft
Just get it down on
paper, and then we'll
see what to do with it.
- Maxwell Perkins
134.
135.
136. If a man means his writing
seriously, he must mean
to write well. But how can
he write well until he
learns to see what he has
written badly. His progress
toward good writing and
his recognition of bad
writing are bound to
unfold at something like
the same rate.
- John Ciardi
137. Writing is one of the
easiest things: erasing is
one of the hardest.
- Rabbi Israel Salanter
138. The most essential gift for
a good writer is a built-in,
shockproof shit detector.
This is the writer's radar
and all great writers have
had it.
- Ernest Hemingway
139. Writing: I certainly do
rewrite my central
myth in every book,
and would never read
or trust any writer who
did not also do so.
- Northrop Frye
140. Vigorous writing is concise. A sentence should
contain no unnecessary words, a paragraph
no unnecessary sentences, for the same
reason that a drawing should have no
unnecessary lines and a machine no
unnecessary parts. This requires not that the
writer make all his sentences short, or that he
avoid all detail and treat his subjects only in
outline, but that every word tell.
- William Strunk
141.
142. Type of Writing No. Drafts
A letter at work 1-3
An essay at University 2-4
A Journal Article 4-6
A Technical Book 6-12
A Novel 8-16
James Michener “Hawaii” 25
* A Book especially technical book may require 1 or 2 revisions
143.
144. Peer Review and Editing
“This morning I took out a comma
and this afternoon I put it back
again.”
- Oscar Wilde
1. Review
Not someone who wants to please you
Someone who knows the area
2. Editing
Someone who knows the language
Someone who is willing to give the time and extensive
feedback
145.
146. Before and after peer review and
editing is the difference between
suffering and bliss…….
147. What I like in a good
author is not what he
says, but what he
whispers.
- Logan Pearsall Smith
148.
149. Murray Hunter has meticulously written a very useful work, examining the influences on
entrepreneurial strategy from a number of different paradigms. He argues that opportunity is as
much a product of our mental schema as it is from the external commercial and social
environment. He concludes that strategy should be opportunity, rather than firm-based and
presents a relevant opportunity meta-theory to the socio-economic conditions of this new
millennium.
--Amar Bhidé
Thomas Schmidheiny Professor
Fletcher School of Law and Diplomacy
Tufts University
Murray Hunter's book has put opportunity at the centre of strategy. He has been able to blend
contemporary strategic theory with the wisdom of the east in a meta-theory that extends our
understanding of opportunity. Murray stresses the perceptive and interpretive issues around
understanding the environment and forming strategy, which is a timely reminder for firms facing
the turbulent markets of today.
--Hermawan Kartajaya,
Founder and CEO of MarkPlus Inc.
Co-author with ProfessorPhilip Kotler of five books, including:
Think ASEAN & Marketing 3.0
President of World Marketing Association.
150.
151. Making the book Sell: Getting
Reviews
Book Review: Essential Oils: Art,
Agriculture, Science, Industry and
Entrepreneurship: Focus on the
Asia-pacific Region by Murray
Hunter
by
Anya McCoy
Published on 15th July 2010 09:55 AM
152.
153.
154.
155.
156. Life cannot defeat a
writer who is in love
with writing - for life
itself is a writer's
love until death.
- Edna Ferber
160. 5 Reasons why you don’t need to write a book
1. People who have a lot of
ideas need a blog, not a
book.
2. A book is an outdated way
to gain authority.
3. Books lead to speaking
careers, but speaking careers
often lead nowhere.
4. You’ll make more money
per hour flipping burgers
than writing a book.
5. When you’re feeling
lost, a book won’t save
you.
169. The life of a writer is
tragic: the more we
advance, the farther
there is to go and the
more there is to
say, the less time there
is to say it.
- Gabrielle Roy