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Social Media Workshop CPP Conference

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Marion Mulder
Marion Mulder
TecnologiaNegócios
1 de 10
Social Media WorkshopCompany Pride Platform Conference01 July 2011 Marion Mulder
What will I be covering How ING Gala uses social media to connect with their community So which tools are most effective for what? ,[object Object]
Facebook – personal conversations
LinkedIn – business connections, business conversations, recruitmentPrivacy versus Visibility
Tool use as we evolved 2004 2011 Intranet site + mailing list …+ LinkedIn + yammer + CPP facebook
The impact of internet
The future of communities: Online = Offline
LGBT Community & Networking A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity Helping each other in business Making new friends internationally 6 degrees of separation – the strengths of weak ties Very active online
Communities: “Run it like an amateur” Amateur [French] = “Doing something with love” IntrinsicMotivation ,[object Object]
Mastery

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Social Media Workshop CPP Conference

  • 1. Social Media WorkshopCompany Pride Platform Conference01 July 2011 Marion Mulder
  • 2.
  • 3. Facebook – personal conversations
  • 4. LinkedIn – business connections, business conversations, recruitmentPrivacy versus Visibility
  • 5. Tool use as we evolved 2004 2011 Intranet site + mailing list …+ LinkedIn + yammer + CPP facebook
  • 6. The impact of internet
  • 7. The future of communities: Online = Offline
  • 8. LGBT Community & Networking A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity Helping each other in business Making new friends internationally 6 degrees of separation – the strengths of weak ties Very active online
  • 9.
  • 11.
  • 12. Yammer.com Works similar to facebook. Access is based on your organisations domain name (name@domain.com) Allows you to create groups (similar interests) and Communities (e.g. with you clients or suppliers) Add message, optionally add files and #topics Available in browser, as app on smart phones and as program on your computer
  • 14.
  • 15. What if this was your facebook profile photo?
  • 16. What will recruiters, colleagues, clients, or your boss see when they check you online?
  • 17. And what if google outs you ….. and you were planning to travel say to anywhere in africa?