SlideShare uma empresa Scribd logo
1 de 14
Team name :- Hope is real
Team lead :- Mohamed Elsay
What’s a Solar cha
?
•It started with
solar panels, and
now we’re
talking about
solar phone
charges. Solar
is starting to
dominate our
world and while
we’re not quite
there with cars,
The importance of
interviewing your customers
1•If you’re looking to improve website
conversion and grow revenues, your
existing customers are the single
best source of information to mine
for ways to meet your goals. After
all, they’re the ones that have
already purchased from you, they
can tell you what worked, and what
didn’t, about their buying
experience. And until you
The importance of
interviewing your customers
2•You can gain insight into your
existing customer base in two
main ways: you can ask them or
you can watch them. Both are
valuable in creating and refining
products and experiences to
better meet your customer’s
needs. In this post we’ll show you
For me I did
some interviews
for customers in
order to get
them their
opinion of the
product and in
fact that helped
me to solve a lot
of the problems
How to use customer feedback to improve your business !
It's all about feedback, isn't it? If you can make it easy for
your customers to provide feedback, use their feedback to
find out what's most important to them and focus your efforts
on meeting and/or exceeding those needs, you'll get the
benefits of their future patronage and that of many new
customers
So if it is all as straightforward as this, why does UK
customer service continue to underwhelm? Well, my travels
have uncovered a number of reasons, starting with this old
chestnut: we Brits hate giving feedback.
To start with we baulk at confrontation (unless we read the
Mail on Sunday). For example, when we've been presented
with a piece of steak so underdone we could probably revive
it; the waiter always passes by and asks 'is everything OK?'
We may have ordered the steak well done. We may not have
even ordered steak. But our answer is always the same.
'Yes, fine'.
Elsewhere businesses leave little feedback forms for customers
to complete. But, as I'm reliably informed, only one in a hundred
customers ever fill these in. And, as my kids keep pointing out,
that person is usually a very sad person with a form-filling
fixation.
Telephone surveys ask you to recall details from transactions
carried out a couple of weeks ago. Personally I can't remember
what I had for breakfast, so don't expect any searing insights
from a mid evening conversation with yours truly
And why is it that so many surveys want your 'ratings'? Unless
you have specific clues as to how you can specifically improve,
what good are those?
Feedback is absolutely vital to business success, but somehow
we've created the conditions in the UK to repel it. How, then, do
we devise a feedback strategy that will increase our business'
customer focus?
1) 'Walk in the
customer's shoes'
•You should be aware of what it is
like to experience your organisation
as a customer. Contact your business
yourself or get a friend to. Better
still, engage someone to provide a
detailed snapshot of his or her
experiences. Where does the
experience start? Where does it
end? Where are the areas where
2) Make it easy for customers to
give their feedback
•Is it possible to give out an SMS
number, so customers can text
in their comments? Failing that,
make sure that in every email
you send, there is a link allowing
customers to share any
observations or feedback. Have
a high profile link on your
3) Be transparent
•You would forgive customers for
being sceptical when they receive a
request for feedback; since few are
the organisations who appear to
take it seriously, do everything you
can to show that you're committed.
Consider putting your customers'
feedback on to your website,
unedited - or if this sends a shiver
4) Draw on existing feedback
channels
• There's likely to be plenty of it around.
The likelihood is that both existing
compliments and complaints will give you
an indication of where you might
profitably direct effort and resources.
Phone up a customer whose complaint you
resolved some time ago and ask them
how they felt about the way your
organisation dealt with it. How did the
complaint experience affect their
5) Save money on surveys
• Use on-line web-based surveys and save money.
From calculating sample sizes to designing,
deploying and analysing the results of an email
survey, it's possible to get feedback from a
statistically representative group of customers
for less than £200 (if you're prepared to do the
leg work yourself) not to mention the glow that
customers feel when their supplier actually asks
them what they think!
• And when you do survey your customers, use the
findings from your snapshot exercise to determine
the questions you ask. The snapshot will have given
you a list of moments of truth - and they could be
6) Measure it
•Once you have your results, look at
the links between the ratings given
to each 'moment of truth' and
compare them with the resulting
advocacy scores. You're looking to
identify which components of your
customer's experience correlate
most strongly to their overall
perceptions of your organisation.
Solar charger OAP

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Solar charger OAP

  • 1. Team name :- Hope is real Team lead :- Mohamed Elsay
  • 2. What’s a Solar cha ? •It started with solar panels, and now we’re talking about solar phone charges. Solar is starting to dominate our world and while we’re not quite there with cars,
  • 3. The importance of interviewing your customers 1•If you’re looking to improve website conversion and grow revenues, your existing customers are the single best source of information to mine for ways to meet your goals. After all, they’re the ones that have already purchased from you, they can tell you what worked, and what didn’t, about their buying experience. And until you
  • 4. The importance of interviewing your customers 2•You can gain insight into your existing customer base in two main ways: you can ask them or you can watch them. Both are valuable in creating and refining products and experiences to better meet your customer’s needs. In this post we’ll show you
  • 5. For me I did some interviews for customers in order to get them their opinion of the product and in fact that helped me to solve a lot of the problems
  • 6. How to use customer feedback to improve your business ! It's all about feedback, isn't it? If you can make it easy for your customers to provide feedback, use their feedback to find out what's most important to them and focus your efforts on meeting and/or exceeding those needs, you'll get the benefits of their future patronage and that of many new customers So if it is all as straightforward as this, why does UK customer service continue to underwhelm? Well, my travels have uncovered a number of reasons, starting with this old chestnut: we Brits hate giving feedback. To start with we baulk at confrontation (unless we read the Mail on Sunday). For example, when we've been presented with a piece of steak so underdone we could probably revive it; the waiter always passes by and asks 'is everything OK?' We may have ordered the steak well done. We may not have even ordered steak. But our answer is always the same. 'Yes, fine'.
  • 7. Elsewhere businesses leave little feedback forms for customers to complete. But, as I'm reliably informed, only one in a hundred customers ever fill these in. And, as my kids keep pointing out, that person is usually a very sad person with a form-filling fixation. Telephone surveys ask you to recall details from transactions carried out a couple of weeks ago. Personally I can't remember what I had for breakfast, so don't expect any searing insights from a mid evening conversation with yours truly And why is it that so many surveys want your 'ratings'? Unless you have specific clues as to how you can specifically improve, what good are those? Feedback is absolutely vital to business success, but somehow we've created the conditions in the UK to repel it. How, then, do we devise a feedback strategy that will increase our business' customer focus?
  • 8. 1) 'Walk in the customer's shoes' •You should be aware of what it is like to experience your organisation as a customer. Contact your business yourself or get a friend to. Better still, engage someone to provide a detailed snapshot of his or her experiences. Where does the experience start? Where does it end? Where are the areas where
  • 9. 2) Make it easy for customers to give their feedback •Is it possible to give out an SMS number, so customers can text in their comments? Failing that, make sure that in every email you send, there is a link allowing customers to share any observations or feedback. Have a high profile link on your
  • 10. 3) Be transparent •You would forgive customers for being sceptical when they receive a request for feedback; since few are the organisations who appear to take it seriously, do everything you can to show that you're committed. Consider putting your customers' feedback on to your website, unedited - or if this sends a shiver
  • 11. 4) Draw on existing feedback channels • There's likely to be plenty of it around. The likelihood is that both existing compliments and complaints will give you an indication of where you might profitably direct effort and resources. Phone up a customer whose complaint you resolved some time ago and ask them how they felt about the way your organisation dealt with it. How did the complaint experience affect their
  • 12. 5) Save money on surveys • Use on-line web-based surveys and save money. From calculating sample sizes to designing, deploying and analysing the results of an email survey, it's possible to get feedback from a statistically representative group of customers for less than £200 (if you're prepared to do the leg work yourself) not to mention the glow that customers feel when their supplier actually asks them what they think! • And when you do survey your customers, use the findings from your snapshot exercise to determine the questions you ask. The snapshot will have given you a list of moments of truth - and they could be
  • 13. 6) Measure it •Once you have your results, look at the links between the ratings given to each 'moment of truth' and compare them with the resulting advocacy scores. You're looking to identify which components of your customer's experience correlate most strongly to their overall perceptions of your organisation.