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Prepared By: Muhammad Yasir

FINAL PROJECT
SUBMITTED TO:
MS. SABA GULZAR

SUBMITTED BY:
KHALID IQBAL (7316)
SARMAD MALIK (7320)
ZAIN AHMED KHAN (7402)
MUHAMMAD YASIR (7317)
MUHAMMAD USMAN BASHIR (7318)
TOPIC:
THE INPUT, MATCHING AND DECISION STAGE OF
PEPSICO
COURSE:
MANAGERIAL POLICY
(B5402)
DATE OF SUBMISSION:
30 – DEC - 2013
Prepared By: Muhammad Yasir

Table Of Contents
S.No.

Page No.

1

Introduction

03

2

I.F Evaluation

04

3

E.F Evaluation

05

4

SWOT Matrix

06

5

SPACE Matrix

07

6

BCG Matrix

09

7

I.E Matrix

11

8

GRAND STRATEGY Matrix

12

9

QSP Matrix

14
Prepared By: Muhammad Yasir

ACKNOWLEDGEMENT

First of all we would like to thank ALLAH the Almighty who blessed us with the
cognitive abilities and the ability to comprehend, understand and analyze complex
things.

We would also like to extend our gratitude to our teacher Ms. Saba Gulzar who
was a source of inspiration and knowledge throughout this semester and who
helped us greatly in understanding the different concepts related to managerial
policy.

We are also thankful to all our respondents, for sharing their opinions with us.
Their valuable input has helped us a lot in giving this Project its present shape.
Prepared By: Muhammad Yasir

Introduction to PepsiCo
PepsiCo serves 200 countries and is a world leader in providing food and
beverage products. Its brands consist of Frito-Lay North America, PepsiCo
Beverages North America, PepsiCo International and Quaker Foods North
America. Some of PepsiCo's brands are over 100 years old, however the
company was only founded in 1965 when Pepsi-Cola merged with FritoLay.
PepsiCo then attained Tropicana and Gatorade when they merged with
the Quaker Oats Company. The combined retail sales average about $92
billion. The company is focused on being the premier producer in supplying
the world with convenient foods. They offer a wide variety a food options as
well, including healthy options.
PepsiCo stands out as a company because of its sustainable advantage. It
includes widely known brands, innovative products, and powerful market
skills. The company also tries to benefit the community. To make
themselves a sustainable company, they have put a focus on the
environment and benefiting society with their business. Recently, PepsiCo
released information of their plan to drive sustainable water practices and
improve rural water in Africa, China, India, and Brazil.
Public Relations people have great opportunities to improve the company's
reputation because of the size and financial stability of the company.
PepsiCo is extremely well known in the world as a leading source of food
and beverage products with immense revenue.
Prepared By: Muhammad Yasir

(IF EVALUATION)
STRENGTH

S.No

Weightage Rating

Total
Weightage
Score

01

Brand Image

0.15

4

0.60

02

Strong Advertising

0.10

3

0.30

03

Effective Distribution Channel

0.10

3

0.30

04

Diversified SBU’S

0.05

4

0.20

05

Focused of food Items

0.10

4

0.40

WEAKNESSES
01

Low Productivity

0.05

1

0.05

02

Loss in Beverages

0.10

2

0.20

03

Mkt Share Less than Coke

0.15

2

0.30

04

Huge Expenditure on Advertising

0.10

1

0.10

05

Increase Revenue in Snakes products than
Beverages

0.10

2

0.20

Total

1.00

Interpretation:
Pepsi has a total wieghtagae score is 2.65 Indicating that firm is in
above average performance

2.65
Prepared By: Muhammad Yasir

(EF EVALUATION)
OPPORTUNITIES

S.No

Weightage Rating

Total
Weightage
Score

01

Using Brand Image Diversification

0.10

2

0.20

02

Youth Preference For Beverages

0.05

3

0.15

03

Increasing Demand in Juice

0.05

2

0.20

04

Striving for Acquisition & Alliances

0.15

1

0.15

05

Expand Non Cola Business

0.10

1

0.10

THREATS
01

Health Issues

0.15

4

0.60

02

Competitors

0.10

1

0.10

03

Govt Regulation/ Policies

0.05

4

0.20

04

Change in Consumer preference & Taste

0.05

3

0.15

05

Increasing Demand of energy drinks

0.20

2

0.40

Total

1.00

2.50

Interpretation:
Pepsi has a total wieghtagae score is 2.5 in EFE. Indicating that firm is
in above average.
Prepared By: Muhammad Yasir

(CP MATRIX)
PEPSI

COKE
Rating

Total
Score

0.60

4

0.80 2

0.40

4

0.60

3

0.45 1

0.15

Distribution Channel 0.15

3

0.45

4

0.60 2

0.30

Pricing Strategy

0.10

3

0.30

3

0.30 2

0.20

Competitive

0.05

2

0.10

3

0.15 3

0.15

HRM

0.10

3

0.30

2

0.20 1

0.10

CRM

0.05

3

0.15

4

0.20 2

0.10

Product Portfolio

0.20

2

0.40

3

0.60 1

0.20

Total

1.00

3.35

2.55

Factors

Weightage Rating

Mkt Share

0.20

3

Cost Reduction

0.15

Total
Score

PAKOLA

3.05

Rating

Interpretation: The result of CPM is among 3 Beverages companies
Pepsi, Coke and Pakola is:
Pepesi > 3.05
Coke > 3.35
Pakola > 2.55
ALL companies’ total result is above average.

Total
Score
Prepared By: Muhammad Yasir

(SWOT Matrix)
Strength

Internal

External

Opportunities
1 Using brand image
diversification.
2 Youth preference for
beverages.
3 Invest in Russian & China
mkts.
4 Expand business in non cola
products.
5 Increasing demand in juice.
6 Social status of middle class.
Threats
1 Health Issues
2 Competitors
3 Govt Regulation/Policies
4 Change in consumer
preference & taste.
5 Declined demand of
carbonated drinks.

1 Brand Image
2 Strong Advertising
3 Effective Distribution
Channel
4 Diversified SBU’S
5 Focused on Food Items
6 Ownership of Botteler
7 Acquistion & Alliances
8 Strong Financial Position
(SO)

1 Strong advertising increases the
youth preferences for beverages
(s2, o2)
2 Invest in Russia and china mkts
was possible because of effective
distribution channel.(s3, 03)
3 By taking an advantage of
diversification we should have to
more diversified in term of brand
image (s4, o1)

Weaknesses

1 Low productivity
2 Pepsi’s strategies overtaken
by coke in Pakistan.
3 Huge Expenditure on
Advertising
4 Mkt Share Less than Coke
5 Increase Revenue in Snakes
products than Beverages
6 Loss in Beverages

(WO)
1 Using more brand/product
diversification in division wise it
can minimize the expenditure
on adv and will increase the
product portfolio.(w3,01)
2 Expand more business &
introduce more non cola
products and should increase
the productivity(w1 04)

(ST)

(WT)

1 Brand image is the strongest
way to remove or hide health
issues (s1 t1)
2 We have strong financial
position & own distribution
channel network. We can
compete to our competitors easily
by taking advantage of strong
financial position, (s3.8, t2)

1 Ist we should resolve the
health issues as compare to
less mkt share we should
invest in health department
and resolve the issue (w4, t1)
2 Should decrease the huge
expenditure on advertising &
invest on carbonated drinks to
again increase the demand of
carbonated drinks. (w3, t5)
Prepared By: Muhammad Yasir

SPACE MATRIX
Financial Position

Stability Position

Liquidity

4

Demand Variability

-1

Cash Flow

5

Price Range

-1

ROI

4

Barriers to entry

-1

Earning per share

4

Inflation

-1

Average : 4.25

Average: -1

Competitive Position

Industry Position

Market share

-2

Ease of entry

6

Product quality

-3

Growth potential

5

Consumer loyaly

-3

Financial stability

4

Over suppliers

-3

Profit margin

5

Average: -2.75

Average: 5

Y-axis FP+SP = 4.25+ (-1) = 3.25
X-axis CP+IP = -2.75 + 5 = 2.25
Prepared By: Muhammad Yasir

SPACE MATRIX
Prepared By: Muhammad Yasir

Action Plan/Interpretation:
Prepared By: Muhammad Yasir

BCG MATRIX
Divisions of PepsiCo:

1. Frito-Lay North America (FLNA)
2. Foods North America (QFNA)
3. Latin American food and snack businesses (LAF)
4. PepsiCo Americas Beverages (PAB)
5. Middle East Asia and Africa (MEAA).
6. United Kingdom & Europe (UKEU)
Divisions

Current
Year
sales
2009

Last
Year
Sales
2008

Competitor
Sales

Profit

RMS

IGR

Sales
%

Profit
%

FLNA

12500

11586 18000

2960 0.6

8

28% 37%

QFNA

1905

1860

2500

582

0.7

3

4%

LAF

5895

4872

9985

890

0.4

21

13% 11%

PAB

10937

11090 15000

2026 0.7

-2

25% 25%

MEAA

6435

5492

12000

810

0.5

17

14% 10%

UKEU

5600

4575

9000

665

0.6

22

14% 8%

TOTAL

43272

66485

7930

7%
Prepared By: Muhammad Yasir

Calculations
Related Market Share
1. 12500/1800
2. 1905/2500
3. 5895/9985
4. 10937/15000
5. 6435/12000
6. 5600/9000

=
=
=
=
=
=

0.6
0.7
0.4
0.7
0.5
0.6

Industry Growth Rate
1. 12500 – 11586 *100 = 08
11586
2. 1905 – 1860 *100 = 03
1860
3. 5895 – 4872 * 100 = 21
4872
4. 10937 – 11090 *100 = -2
11090
5. 6435 – 5492

*100 = 17

5492
6. 5600 – 4575
4575

*100 = 22
Prepared By: Muhammad Yasir

0.7

0.6

0.5

0.4

Divisions

Quadrant

Strategy

FLNA
QAFNA
LAF
PAB
UKEU
MEEA

Star
Star
Q.Mark
C.C
Star, Q.Mark
Star

Forward, Horizontal
Forward, Backward
Mkt Penetration & Development
Related Diversification
Forward & Mkt, Prdoduct Devel.
Forward, Backward Integration
Prepared By: Muhammad Yasir

IE MATRIX
Divisions

IFE

EFE

PROFIT %

SALES %

FLNA
QAFNA
LAF
PAB
UKEU
MEEA

2.1
2.3
2.3
2.5
3.2
3.5

2.2
2.4
2.6
2.8
3.1
3.7

37%
7%
11%
25%
10%
8%

28%
4%
13%
25%
14%
14%
Prepared By: Muhammad Yasir

GRAND STRATEGY
MATRIX
Prepared By: Muhammad Yasir

Interpretation:
Prepared By: Muhammad Yasir

(QSPM)
S
N0.
*

Matrix

1

Forward



2

Backward



3

Horizontal



*

Intensive Strategies

4

Mkr Penetration

5

Mkt Development

6

Product Development

*
7

Diversification
Strategies
Related Diver.

8

Unrelated Diver.

*

Defensive Strategies

9

Liquidation

10

Divestitutes

10

Rerenchement

11

Joint Venture

Strategies
Integration Strategies

SWOT
Matrix



SPACE
Matrix

BCG
Matrix

GRANG
Matrix



Total

2
1










IE
Matrix





2







4



5
3



1


1




1



2


Prepared By: Muhammad Yasir

QSP Matrix

Alternate 01
Mkt Penetration

Alternate 02
Mkt Development

Strengths:

Weightage Att.
Total
Score Att.Score

Att.
Score

Total
Att Score

Brand Image
Strong Advertising
Effective Distribution Channel
Diversified SBU’S
Focused of food Items
Weaknesses
Low Productivity

0.15
0.10
0.10
0.15
0.05

4
2
1
0
3

0.60
0.20
0.10
0
0.15

3
2
0
0
4

0.45
0.20
0
0
0.20

0.15

4

0.60

3

0.45

Loss in Beverages
Mkt Share Less than Coke
Huge Expenditure on
Advertising
Increase Revenue in Snakes
products than Beverages

0.15
0.10
0.05

3
0
1

0.45
0
0.05

2
1
0

0.30
0.10
0

0.05

2

0.10

2

0.10

TOTAL WEIGHTAGE
Opportunities
Using Brand Image
Diversification
Youth Preference For
Beverages
Increasing Demand in Juice
Striving for Acquisition &
Alliances
Expand Non Cola Business
Threats
Health Issues
Competitors
Govt Regulation/ Policies
Change in Consumer
preference & Taste
Increasing Demand of energy
drinks
TOTAL

1.00
0.10

4

0.40

3

0.30

0.05

1

0.05

0

0

0.15
0.15

0
4

0
0.60

1
0

0.15
0

0.15

3

0.45

0

0

0.06
0.04
0.15
0.05

2
3
0
1

0.12
0.12
0
0.05

0
0
1
2

0
0
0.15
0.10

0.15

2

0.30

3

0.45

1.00

4.10

3.40
Prepared By: Muhammad Yasir

Action Plan:
Market Penetration total attractiveness score is 4.10 and alternate 2 is
3.40
Market development and Market Penetration is a strategy that PepsiCo
should apply by expanding in countries that not already established.
Use forward integration to acquire smaller companies in foreign
markets to increase their market share.
Product development and related diversification should also be
considered while trying to produce and distribute healthier products
Prepared By: Muhammad Yasir

DIVISION OF WORK
1. KHALID IQBAL(INTRODUCTION, IFE & EFE)
2. SARMAD MALIK (CPM & SWOT MATRIX)
3. MUHAMMAD YASIR (BCG & IE MATRIX)
4. MUHAMMAD USMAN (SPACE, GRAND MATRIX)
5. ZAIN AHMED KHAN (Q.S.P.MATRIX)

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Matrixes analysis of Pepsico (Final project of managerial policy (computerized)

  • 1. Prepared By: Muhammad Yasir FINAL PROJECT SUBMITTED TO: MS. SABA GULZAR SUBMITTED BY: KHALID IQBAL (7316) SARMAD MALIK (7320) ZAIN AHMED KHAN (7402) MUHAMMAD YASIR (7317) MUHAMMAD USMAN BASHIR (7318) TOPIC: THE INPUT, MATCHING AND DECISION STAGE OF PEPSICO COURSE: MANAGERIAL POLICY (B5402) DATE OF SUBMISSION: 30 – DEC - 2013
  • 2. Prepared By: Muhammad Yasir Table Of Contents S.No. Page No. 1 Introduction 03 2 I.F Evaluation 04 3 E.F Evaluation 05 4 SWOT Matrix 06 5 SPACE Matrix 07 6 BCG Matrix 09 7 I.E Matrix 11 8 GRAND STRATEGY Matrix 12 9 QSP Matrix 14
  • 3. Prepared By: Muhammad Yasir ACKNOWLEDGEMENT First of all we would like to thank ALLAH the Almighty who blessed us with the cognitive abilities and the ability to comprehend, understand and analyze complex things. We would also like to extend our gratitude to our teacher Ms. Saba Gulzar who was a source of inspiration and knowledge throughout this semester and who helped us greatly in understanding the different concepts related to managerial policy. We are also thankful to all our respondents, for sharing their opinions with us. Their valuable input has helped us a lot in giving this Project its present shape.
  • 4. Prepared By: Muhammad Yasir Introduction to PepsiCo PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old, however the company was only founded in 1965 when Pepsi-Cola merged with FritoLay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The combined retail sales average about $92 billion. The company is focused on being the premier producer in supplying the world with convenient foods. They offer a wide variety a food options as well, including healthy options. PepsiCo stands out as a company because of its sustainable advantage. It includes widely known brands, innovative products, and powerful market skills. The company also tries to benefit the community. To make themselves a sustainable company, they have put a focus on the environment and benefiting society with their business. Recently, PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa, China, India, and Brazil. Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue.
  • 5. Prepared By: Muhammad Yasir (IF EVALUATION) STRENGTH S.No Weightage Rating Total Weightage Score 01 Brand Image 0.15 4 0.60 02 Strong Advertising 0.10 3 0.30 03 Effective Distribution Channel 0.10 3 0.30 04 Diversified SBU’S 0.05 4 0.20 05 Focused of food Items 0.10 4 0.40 WEAKNESSES 01 Low Productivity 0.05 1 0.05 02 Loss in Beverages 0.10 2 0.20 03 Mkt Share Less than Coke 0.15 2 0.30 04 Huge Expenditure on Advertising 0.10 1 0.10 05 Increase Revenue in Snakes products than Beverages 0.10 2 0.20 Total 1.00 Interpretation: Pepsi has a total wieghtagae score is 2.65 Indicating that firm is in above average performance 2.65
  • 6. Prepared By: Muhammad Yasir (EF EVALUATION) OPPORTUNITIES S.No Weightage Rating Total Weightage Score 01 Using Brand Image Diversification 0.10 2 0.20 02 Youth Preference For Beverages 0.05 3 0.15 03 Increasing Demand in Juice 0.05 2 0.20 04 Striving for Acquisition & Alliances 0.15 1 0.15 05 Expand Non Cola Business 0.10 1 0.10 THREATS 01 Health Issues 0.15 4 0.60 02 Competitors 0.10 1 0.10 03 Govt Regulation/ Policies 0.05 4 0.20 04 Change in Consumer preference & Taste 0.05 3 0.15 05 Increasing Demand of energy drinks 0.20 2 0.40 Total 1.00 2.50 Interpretation: Pepsi has a total wieghtagae score is 2.5 in EFE. Indicating that firm is in above average.
  • 7. Prepared By: Muhammad Yasir (CP MATRIX) PEPSI COKE Rating Total Score 0.60 4 0.80 2 0.40 4 0.60 3 0.45 1 0.15 Distribution Channel 0.15 3 0.45 4 0.60 2 0.30 Pricing Strategy 0.10 3 0.30 3 0.30 2 0.20 Competitive 0.05 2 0.10 3 0.15 3 0.15 HRM 0.10 3 0.30 2 0.20 1 0.10 CRM 0.05 3 0.15 4 0.20 2 0.10 Product Portfolio 0.20 2 0.40 3 0.60 1 0.20 Total 1.00 3.35 2.55 Factors Weightage Rating Mkt Share 0.20 3 Cost Reduction 0.15 Total Score PAKOLA 3.05 Rating Interpretation: The result of CPM is among 3 Beverages companies Pepsi, Coke and Pakola is: Pepesi > 3.05 Coke > 3.35 Pakola > 2.55 ALL companies’ total result is above average. Total Score
  • 8. Prepared By: Muhammad Yasir (SWOT Matrix) Strength Internal External Opportunities 1 Using brand image diversification. 2 Youth preference for beverages. 3 Invest in Russian & China mkts. 4 Expand business in non cola products. 5 Increasing demand in juice. 6 Social status of middle class. Threats 1 Health Issues 2 Competitors 3 Govt Regulation/Policies 4 Change in consumer preference & taste. 5 Declined demand of carbonated drinks. 1 Brand Image 2 Strong Advertising 3 Effective Distribution Channel 4 Diversified SBU’S 5 Focused on Food Items 6 Ownership of Botteler 7 Acquistion & Alliances 8 Strong Financial Position (SO) 1 Strong advertising increases the youth preferences for beverages (s2, o2) 2 Invest in Russia and china mkts was possible because of effective distribution channel.(s3, 03) 3 By taking an advantage of diversification we should have to more diversified in term of brand image (s4, o1) Weaknesses 1 Low productivity 2 Pepsi’s strategies overtaken by coke in Pakistan. 3 Huge Expenditure on Advertising 4 Mkt Share Less than Coke 5 Increase Revenue in Snakes products than Beverages 6 Loss in Beverages (WO) 1 Using more brand/product diversification in division wise it can minimize the expenditure on adv and will increase the product portfolio.(w3,01) 2 Expand more business & introduce more non cola products and should increase the productivity(w1 04) (ST) (WT) 1 Brand image is the strongest way to remove or hide health issues (s1 t1) 2 We have strong financial position & own distribution channel network. We can compete to our competitors easily by taking advantage of strong financial position, (s3.8, t2) 1 Ist we should resolve the health issues as compare to less mkt share we should invest in health department and resolve the issue (w4, t1) 2 Should decrease the huge expenditure on advertising & invest on carbonated drinks to again increase the demand of carbonated drinks. (w3, t5)
  • 9. Prepared By: Muhammad Yasir SPACE MATRIX Financial Position Stability Position Liquidity 4 Demand Variability -1 Cash Flow 5 Price Range -1 ROI 4 Barriers to entry -1 Earning per share 4 Inflation -1 Average : 4.25 Average: -1 Competitive Position Industry Position Market share -2 Ease of entry 6 Product quality -3 Growth potential 5 Consumer loyaly -3 Financial stability 4 Over suppliers -3 Profit margin 5 Average: -2.75 Average: 5 Y-axis FP+SP = 4.25+ (-1) = 3.25 X-axis CP+IP = -2.75 + 5 = 2.25
  • 10. Prepared By: Muhammad Yasir SPACE MATRIX
  • 11. Prepared By: Muhammad Yasir Action Plan/Interpretation:
  • 12. Prepared By: Muhammad Yasir BCG MATRIX Divisions of PepsiCo: 1. Frito-Lay North America (FLNA) 2. Foods North America (QFNA) 3. Latin American food and snack businesses (LAF) 4. PepsiCo Americas Beverages (PAB) 5. Middle East Asia and Africa (MEAA). 6. United Kingdom & Europe (UKEU) Divisions Current Year sales 2009 Last Year Sales 2008 Competitor Sales Profit RMS IGR Sales % Profit % FLNA 12500 11586 18000 2960 0.6 8 28% 37% QFNA 1905 1860 2500 582 0.7 3 4% LAF 5895 4872 9985 890 0.4 21 13% 11% PAB 10937 11090 15000 2026 0.7 -2 25% 25% MEAA 6435 5492 12000 810 0.5 17 14% 10% UKEU 5600 4575 9000 665 0.6 22 14% 8% TOTAL 43272 66485 7930 7%
  • 13. Prepared By: Muhammad Yasir Calculations Related Market Share 1. 12500/1800 2. 1905/2500 3. 5895/9985 4. 10937/15000 5. 6435/12000 6. 5600/9000 = = = = = = 0.6 0.7 0.4 0.7 0.5 0.6 Industry Growth Rate 1. 12500 – 11586 *100 = 08 11586 2. 1905 – 1860 *100 = 03 1860 3. 5895 – 4872 * 100 = 21 4872 4. 10937 – 11090 *100 = -2 11090 5. 6435 – 5492 *100 = 17 5492 6. 5600 – 4575 4575 *100 = 22
  • 14. Prepared By: Muhammad Yasir 0.7 0.6 0.5 0.4 Divisions Quadrant Strategy FLNA QAFNA LAF PAB UKEU MEEA Star Star Q.Mark C.C Star, Q.Mark Star Forward, Horizontal Forward, Backward Mkt Penetration & Development Related Diversification Forward & Mkt, Prdoduct Devel. Forward, Backward Integration
  • 15. Prepared By: Muhammad Yasir IE MATRIX Divisions IFE EFE PROFIT % SALES % FLNA QAFNA LAF PAB UKEU MEEA 2.1 2.3 2.3 2.5 3.2 3.5 2.2 2.4 2.6 2.8 3.1 3.7 37% 7% 11% 25% 10% 8% 28% 4% 13% 25% 14% 14%
  • 16. Prepared By: Muhammad Yasir GRAND STRATEGY MATRIX
  • 17. Prepared By: Muhammad Yasir Interpretation:
  • 18. Prepared By: Muhammad Yasir (QSPM) S N0. * Matrix 1 Forward  2 Backward  3 Horizontal  * Intensive Strategies 4 Mkr Penetration 5 Mkt Development 6 Product Development * 7 Diversification Strategies Related Diver. 8 Unrelated Diver. * Defensive Strategies 9 Liquidation 10 Divestitutes 10 Rerenchement 11 Joint Venture Strategies Integration Strategies SWOT Matrix  SPACE Matrix BCG Matrix GRANG Matrix  Total 2 1      IE Matrix   2    4  5 3  1  1   1  2 
  • 19. Prepared By: Muhammad Yasir QSP Matrix Alternate 01 Mkt Penetration Alternate 02 Mkt Development Strengths: Weightage Att. Total Score Att.Score Att. Score Total Att Score Brand Image Strong Advertising Effective Distribution Channel Diversified SBU’S Focused of food Items Weaknesses Low Productivity 0.15 0.10 0.10 0.15 0.05 4 2 1 0 3 0.60 0.20 0.10 0 0.15 3 2 0 0 4 0.45 0.20 0 0 0.20 0.15 4 0.60 3 0.45 Loss in Beverages Mkt Share Less than Coke Huge Expenditure on Advertising Increase Revenue in Snakes products than Beverages 0.15 0.10 0.05 3 0 1 0.45 0 0.05 2 1 0 0.30 0.10 0 0.05 2 0.10 2 0.10 TOTAL WEIGHTAGE Opportunities Using Brand Image Diversification Youth Preference For Beverages Increasing Demand in Juice Striving for Acquisition & Alliances Expand Non Cola Business Threats Health Issues Competitors Govt Regulation/ Policies Change in Consumer preference & Taste Increasing Demand of energy drinks TOTAL 1.00 0.10 4 0.40 3 0.30 0.05 1 0.05 0 0 0.15 0.15 0 4 0 0.60 1 0 0.15 0 0.15 3 0.45 0 0 0.06 0.04 0.15 0.05 2 3 0 1 0.12 0.12 0 0.05 0 0 1 2 0 0 0.15 0.10 0.15 2 0.30 3 0.45 1.00 4.10 3.40
  • 20. Prepared By: Muhammad Yasir Action Plan: Market Penetration total attractiveness score is 4.10 and alternate 2 is 3.40 Market development and Market Penetration is a strategy that PepsiCo should apply by expanding in countries that not already established. Use forward integration to acquire smaller companies in foreign markets to increase their market share. Product development and related diversification should also be considered while trying to produce and distribute healthier products
  • 21. Prepared By: Muhammad Yasir DIVISION OF WORK 1. KHALID IQBAL(INTRODUCTION, IFE & EFE) 2. SARMAD MALIK (CPM & SWOT MATRIX) 3. MUHAMMAD YASIR (BCG & IE MATRIX) 4. MUHAMMAD USMAN (SPACE, GRAND MATRIX) 5. ZAIN AHMED KHAN (Q.S.P.MATRIX)