The presentation describes what experiential communications, does, what a brand touchpoint is, who Mountain Stream Group is, and how we work with our clients and the results our clients receive by partnering with us.

2. Growth is the goal. But how to achieve it?

3. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
By connecting with your stakeholders
physically, rationally and emotionally.

4. How are these connections made?
Through communication.
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5. What type of communication?
Experiential communication.

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What is experiential communication?
Visual, auditory and tactile imagery that captures attention, stimulates the
senses and stirs the soul allowing stakeholders to experience — and connect
with — your brand, product or service: physically, rationally and emotionally.

7. Where are connections made
and communication needed?

8. At brand touchpoints.

9. What’s a brand touchpoint?
A point of communication in which your stakeholders physically,
rationally or emotionally experience your brand, product or service.

10. Brand touchpoints can be segmented
into the following categories.
Aesthetics
Interactions
Marketing
Communications
Workflow

11. Communicating your brand’s
essence through beauty.
Architecture Interior Design Packaging Products / Services
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Human-to-Human
Computer-Mediated
Face-to-Face
Telephone-Based
Human-to-Machine
Machine-to-Machine
Imparting your brand’s values
and message through interactions.

13. Spreading your brand’s messages
through marketing communications.
Advertisements
Ad Specialties
ochures
Collateral / Br
ng
Direct Marketi
Events
Exhibits
anuals
Instructions / M
Posters
Presentations
Publicity / PR
Signage
Social media
Websites

14. Communicating your brand
values through your workflow.
Floor Plan
Information Systems
Processes
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15. Suppliers / Vendors Investors / Shareholders Distribution
Governmental Agencies General Public Customers
Employees
Current & Prospective Current & Prospective
Connections must be made with a wide
range of internal and external stakeholders.

16. Connecting with each stakeholder multi-dimensionally
requires 1 voice with multiple messages.

17. Multilevel communications
requires new thinking.
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18. Multilevel communications with 1 voice to
multiple stakeholders requires integration
of communications disciplines.
Engineering
Management
Consulting
Workforce
Development
Marketing
Communications

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Mountain Stream Group integrates
multiple communications disciplines...
Architects Engineers Interior Designers Industrial Designers Instructional Designers IT Specialists
Graphic Designers Marketing Communications Specialists Organizational Behaviorists …and many others

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to engineer communications that connect you with your
stakeholders: physically, rationally and emotionally.

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Our strengths help you become more competitive.

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NAICS 11 NAICS 21 NAICS 22 NAICS 23 NAICS 31-33
NAICS 42 NAICS 44-45 NAICS 48 NAICS 49 NAICS 51
NAICS 52 NAICS 53 NAICS 54 NAICS 56 NAICS 61
NAICS 62 NAICS 71 NAICS 72 NAICS 81 NAICS 92
Industry breadth
With our vast array of industry knowledge with consumer, business-to-business,
industrial and professional service organizations, we bridge the gap between
your product/service and market demands.

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Strategic thinking
Just like scientific discovery, communication solutions must be bold and
innovative, engineered with facts and grounded in fundamental business
sense. Integrating all communication channels into a comprehensive solution
focuses strategic efforts where they should be: on the bottom line.

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Experienced staff
Our staff consists of senior level communications executives — many with
engineering or technical backgrounds. Their experience and background
enables us to integrate into your projects with short ramp-up time — then
quickly identify and creatively solve your most challenging problems.

25. Expandability
Our staff size expands and contracts to meet the needs of our clients
and their projects. This enables us to be nimble, and maintain a
low overhead base, which we pass the savings on to you.

26. Scalable turnkey services
Our broad base of communication services can be customized
to focus on an individual application or integrated into a holistic
corporate solution. By partnering with us for all your communications
needs, you end up with consistent messaging at each touchpoint.

27. Scalable turnkey services
Engineering... making your buildings, products
and systems practical and efficient
Architectural & Interior Design Industrial Design
Building & Needs Analysis CAD Services
Master Planning (2D/3D) Drawing Development
Workplace Planning & Design Solid Modeling
Construction Documents
Product Design
Construction Administration
Furniture & Space Planning Analysis
Finite Element
Product Failure
Information Systems
Design & Engineering
Assessment Testing
Design Troubleshooting
Implementation
System Design
Support - Onsite and Remote
24x7 Monitoring Design & Review
End-to-End Network Management Troubleshooting
IT Staff Augmentation
Training Workflow Performance
Time Studies
Manufacturing Cell Design
Workflow Process Analysis &
Documentation
and more.
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Merger, Acquisition &
Integration Analysis
Benchmarking Planning, Diagnostics & Analysis
Vision, Mission and Values
Business Development Project Management
Goals, Objectives & Targets
Business Process Optimization Organizational Planning Supply Chain Management
Situational Analysis
Cost Reduction Initiatives Distribution Strategy Development
Strategic Diagnostic Analysis
Process Optimization Strategies Distribution Network Analysis,
Organizational Diagnosis &
Product Development Improvements Creation, Integration & Optimization
Development
Product Management
Scalable turnkey services
Management consulting... guiding you to excellence

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Market Research
Market Studies & Analysis
Competitive Analysis
Product Comparisons
and more.
Strategic Planning
Marketing Communications
Plan Development
Brand Positioning
Communications Strategies
and more.
Corporate Branding & Identities
Advertising (Broadcast, Internet, Print & Outdoor )
Direct Marketing (Offline/Online)
Event Planning & Management
Publicity/Public Relations
Sales Promotion/Collateral
Signage/Wayfinding
Social Media
Trade Shows Exhibits
Web Site Design & Online Marketing
and much more.
Scalable turnkey services
Marketing communications... crafting behavior-affecting messages you own

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Emotional Intelligence
Emotional Competency Inventories Organization Training Bench/
Employee Selection & Retention Effectiveness Case Design
Culture Assessments
Employee Development Conflict Resolution Training-by-Design
Assessment Consulting
Critical Thinking Customer Service & Design
Stress Management Sales Training Development
Instruction
Executive Coaching & Technical Skills Administration
Team Building Training Technical Support
Leadership Development
Scalable turnkey services
Workforce development... awakening your staff's potential

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Fluid global communications
Through our strategic partnership in the Brand Central Station/ECCO
global communications network our clients benefit from fluid global
communication strategy with consistent messages diffused coherently
across the globe — cost-effectively.

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Quality control
Successfully engaging your stakeholders and persuading them to act requires
communication that is not only dynamic, practical and efficient — but also
technically accurate. By partnering with us, you eliminate the problems that
creates a disconnect with your stakeholder and costs money because we pay
attention to the details.

33. Proven track record
“As a result of Mountain Stream Group's contributions, the company grew sales 31%
over a period of 18 months. Bottom line is, Mountain Stream Group brings a wealth
of energy and fresh ideas designed to solve complicated marketing challenges.”
“Mountain Stream Group’s in-depth research and industry
insight have been an invaluable asset to our bottom line.”
"Mountain Stream Group was a tremendous help. They were able to look
at our products and instantly came up with several ways we could reduce
both material costs and labor when using the proper components.”
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34. What are the results?

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Improved brand image and awareness...

36. greater morale and lower turnover...

37. more productivity...
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38. increased revenues...

39. growing market share...

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and rising return-on-investment.

41. Contact us today to learn how we can
engineer communications that connect for you.
T: +1 847.453.8895
E: info@mountainstreamgroup.com
W: www.mountainstreamgroup.com
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